Comments for Sports Marketing is the Recession’s New Whipping Boy at http://bizofbaseball.com , comment 1 to 4 out of 4 comments http://bizofbaseball.com Thu, 23 May 2013 03:14:14 +0100 FeedCreator 1.7.3 http://bizofbaseball.com/index.php?option=com_content&view=article&id=3039:sports-marketing-is-the-recessions-new-whipping-boy&catid=67:pete-toms&Itemid=155#comment-2161 Interesting news and excellent article feature. Very interesting to see that sports marketing brings back such a high return on investment. - Deborah Lillis Mon, 28 Jun 2010 22:59:28 +0100 http://bizofbaseball.com/index.php?option=com_content&view=article&id=3039:sports-marketing-is-the-recessions-new-whipping-boy&catid=67:pete-toms&Itemid=155#comment-519 Arb El, thanks for reading and commenting. I too was initially surprised by the TV spending figures but after some thought, less so. Sports is one of the few remaining media properties that command a mass audience. Audience fragmentation, the web, video games....and live sports is thought to be "DVR proof", which is immensely appealing to advertisers... Casey Wasserman tries to make these points in the CNBC interview that I have linked to in the piece. - Pete Toms Thu, 05 Mar 2009 06:19:32 +0100 http://bizofbaseball.com/index.php?option=com_content&view=article&id=3039:sports-marketing-is-the-recessions-new-whipping-boy&catid=67:pete-toms&Itemid=155#comment-518 [quote][b]I do so hope the change is permanent.[/quote][/b]Less money spent overall, and more on sports? I agree. [url=http://businessofsportsnetwork.com/index.php?option=com_content&view=article&id=14:hot-button-sports-banking-and-sponsorships-meet-the-recession]The TV numbers[/url] showing this trend were surprising. - Arb Eligible Player Thu, 05 Mar 2009 06:01:33 +0100 http://bizofbaseball.com/index.php?option=com_content&view=article&id=3039:sports-marketing-is-the-recessions-new-whipping-boy&catid=67:pete-toms&Itemid=155#comment-517 I do so hope the change is permanent. - BW Thu, 05 Mar 2009 05:53:59 +0100