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The Biz of Baseball :: Business of Sports Network
Schilling Re-Brands Entertainment Business: 38 Studios PDF Print E-mail
MLB News
Written by Press Release   
Monday, 05 March 2007 06:07
Curt SchillingMajor League Baseball Pitcher Curt Schilling announced today that 38 Studios, LLC, will be the official corporate name of the entertainment company he launched last fall. Schilling introduced 38Studios.com apparel last week during a press conference following his first Spring Training start of 2007 for the Boston Red Sox.

"Our vision as a company is to build something revolutionary, to be the leader in the entertainment industry. The executive team I put in place, lead by 38 Studios' President Brett Close, felt this name was a more accurate reflection of what our company is working to achieve," said company founder and CEO Curt Schilling.

The 38 Studios brand will deliver not only massively multiplayer online games, but a broad spectrum of immersive products.

"The name 38 Studios captures the scope of our goals," Brett Close said. "Our mission is to create ground-breaking intellectual properties that inspire a vast selection of entertainment experiences."

Regarding the number 38, "It's not only about what we're going to accomplish, but how," Close continued. "38 is Curt's number, of course. Anyone familiar with Curt recognizes that he represents excellence,
integrity, and achievement. These are attributes intrinsic to our people, our organization, and our products."

Close and members of the executive management team will be attending Game Developers Conference 2007 (GDC) in San Francisco this week, March 5th - 9th. It will be the team's first appearance at an electronic gaming
industry show on behalf of 38 Studios.

38 Studios is planning a mid-March launch of its official company web site, http://www.38Studios.com.
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MLB Properties to Get Behind Alyssa Milano Apparel Line PDF Print E-mail
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MLB News
Written by The Staff   
Monday, 05 March 2007 03:43

Alyssa MilanoLooking to boost its share in women’s apparel in the sport’s clothing category, MLB Properties will help market Alyssa Milano’s line of licensed casual wear. As reported by the Sports Business Journal:

MLB concessionaires Aramark, Centerplate and Delaware North Sportservice will sell Milano’s new Touch line of women’s and juniors clothing at 11 ballparks this season. It will also be available from outside retailers.

Milano’s venture reflects “a part of the market we haven’t touched yet, putting a high-end product on the casual and younger fans who are more fashion conscious,” said Greg Sim, MLB Properties’ director of licensing, apparel and headwear. Women’s apparel now accounts for about 18 percent of baseball’s licensed clothing sales.

MLB is promoting the clothing line through an online contest in which fans can register at MLB.com and team sites to win a trip to Los Angeles and join Milano at a Dodgers game.

 
Red Sox Interested in Joining Yankees in China PDF Print E-mail
MLB News
Written by The Staff   
Monday, 05 March 2007 01:14

Red SoxThe Red Sox are interested in playing the Yankees in China. Two weeks ago, the New York Yankees announced to MLB and the Chinese Baseball Association that they were interested in playing the first major league game there. Now, Larry Lucchino of the Boston Red Sox says they would like to join them. As reported by Bloomberg News:

"We would be happy to do that,'' the president of the Red Sox told Bloomberg Radio in an interview to air this weekend. "We'll flip a coin to see who's the home team.''

In terms of the Yankees showing interest in China, Lucchino added:

"I did hear Randy [Levine] say that,'' Lucchino said. "I've been meaning to pick up the phone and call him and say `Randy, you pick the city, we'll pick the time and we'll see you there.'''

Levine and General Manager Brian Cashman were among Yankees officials who visited China in January to form a partnership with the nation's baseball association that will help coaches and players learn about the sport.

Told of Lucchino's comments, Levine responded with a gentle reminder that the Yankees have already taken the lead in building relationships in China.

"Larry has my number and he knows where to reach me,'' Levine said in an e-mail. "He should call me before we leave for our next international trip.''

 
Is MLB On-Pace to Break Ticket Sales Record? PDF Print E-mail
MLB News
Written by The Staff   
Monday, 05 March 2007 03:03

MLBMLB may be on pace to break all-time season ticket sales… again. As reported yesterday, the Dodgers are on pace to break season ticket sales, but they aren’t the only ones seeing up-ticks in sales. While many clubs are just now releasing individual game sales, many clubs are reporting increases. As Eric Fisher of the Sports Business Journal reports:

  • The Yankees have sold nearly 3.3 million tickets for the upcoming season, with their full-season-equivalent ticket sales of more than 34,300 standing as easily the highest in baseball and more than 650 above their 2006 total.
  • Mets ticket sales are up more than 30 percent so far, and club officials are projecting a year-end total of about 3.8 million.
  • In Chicago, the White Sox are targeting their first year above 3 million in attendance.
  • The Cubs’ season-ticket waiting list spiked by more than a third, to 35,000 people due in part by the hiring of Lou Piniella and the off-season spending spree.
  • The Cardinals have used their World Series title to secure a staggering 98 percent renewal rate for their season-ticket base.

Other mid-to-low tier clubs are seeing bumps as well, including Philadelphia, Toronto, Milwaukee, Texas, San Francisco, and Tampa Bay, which is expected to see “an attendance bump of about 100,000 this year to nearly 1.5 million, which would be its best season at the turnstiles since 1999.”

 
Dodgers on Pace to Set Ticket Sales Record PDF Print E-mail
MLB News
Written by The Staff   
Sunday, 04 March 2007 04:06

DodgersThe Dodgers have surpassed two million in ticket sales for the 2007 season faster than any year since 1993.

To add to this, they sold out their season opener in less than 15 min. As reported by the AP:

The Dodgers have drawn three million fans for 11 consecutive seasons. They sold out 19 of 81 home games last season, when the team shared the NL West title before being swept by the New York Mets in the NL division series.

 
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