over credit card limit credit score how to get your credit score without using a credit card sams club credit card payment mailing address best credit cards to get airline miles first bank of delaware credit card phone number american credit card solutions free kit wal mart credit card payment internet gateway credit card processing credit card for fair credit no annual fee chase credit card no credit history difference between using a debit card as debit or credit singapore airlines credit card check capital one platinum prestige credit card rewards bank of america credit card breach 2012 world financial bank credit cards free valid hacked credit cards jc penney credit cards standard chartered titanium credit card review bp chase credit card pay online safe use credit cards internet best credit card for airmiles usa best credit cards offers uk best credit cards with cosigners charter one credit card online can you still get a credit card with bad credit credit card no fees using overseas top ten rewards credit card bestbuy reward zone credit card payment credit card banks pakistan juniper credit card payment center how to find routing number on credit card how do i get cash from my chase credit card three different types of credit cards juniper credit card barclay can you pay your best buy credit card bill at the store debit card for bad credit square credit card api metal credit card holders uk tesco online credit card login apply petland credit card credit card express generator 2011 single use credit card apply nba credit card billing address credit card us credit card relief act government ing vysya credit card online login macy credit card phone number commonwealth bank gold credit card awards citi bank credit cards sign compare credit cards low rate can send money through western union using credit card nab lost credit cards credit card approvals for people with bad credit cvv security no credit card how do you get cash advances on credit cards how to settle credit card debt with chase bank best credit card with bad credit score first niagara credit card payments credit card lawyers nyc american express australia - credit cards business and travel services.url wells fargo private label credit card city health credit card western union iphone transfer credit card credit card beginning numbers with 5 usaa credit card non military what are the numbers on the back of a credit card called can;t change credit card on ps3 sear credit card citibank accept credit cards my business national credit card counseling victoria secret angel credit card rbs visa credit card customer services better use cash credit cards europe accept credit cards on website paypal square credit card customer service phone number how to get a virtual credit card number generate atm pin hdfc credit card best credit card accept iphone credit card number generator free software download citibank credit card payment through bill desk rewards credit card calculator hsbc credit card agreement terms barclays credit card customer service business secured credit card bank america pay taxes online with credit card online decision bad credit cards fidelity 529 credit card can make itunes account without gift card credit card hsbc student credit card hk how to find a credit card security code td credit card services rewards pay my ann taylor credit card bill check my icici credit card balance online on line credit card payment sbi my premier bank credit card login best new credit cards 2012 pay victorias secret angel credit card rei credit card login can you use paypal with a prepaid credit card reloadable credit card canada post tesco online credit card ulster bank credit card contact number commerce bank secured credit cards how to stop credit card offers from southwest best credit card processing ipad discovery request credit card debt dress barn online credit card payment dbs credit card promotion canceling credit cards hurt credit credit cards that come with money on them credit card platinum wells fargo can pay chase credit card paypal free lounge access credit card chase credit card british airways offer us bank credit card phone number ge money bank credit card address credit card search fair credit best credit card offers 2012 credit card hardship programs credit score best canadian student credit card best credit cards high school students credit card bills online commonwealth bank exchange rates credit cards bank of america credit card travel insurance coverage household bank credit card payments circle k credit card application zions bank credit card application wells fargo financial credit card online access band of america credit card contact kohls credit card payment login can a credit card company garnish your wages in florida best credit card india cash back how to apply for hsbc bank credit card best credit card deals india credit cards for bad credit history uk free iphone no credit card offers us bank customer service phone number credit cards wallet credit card holder insert first premier bank credit card apply online southwest airlines credit card good deal best credit card rewards 2012 canada business accept credit card payments store cards no credit check australia hsbc credit card rewards redemption hong kong find good secured credit card mile credit card value calculator how do you cancel victoria secret credit card hdfc customer care credit card delhi credit card data breach at barnes and noble stores emergency pet care credit card can pay my chase credit card phone shop safe credit card number secured credit card reports 3 credit bureaus anz qantas frequent flyer credit cards best way to accept credit cards fake credit card verification code how long will it take to pay off my credit card with minimum payments apply for credit card for bad credit hidden fees increase cost using credit card chadwicks credit card city furniture credit card wells fargo should i get a bank loan to pay off credit card iphone app for taking credit card payments credit cards that start with 5465 scheels sports credit card i need credit card with bad credit walmart visa credit card account exxon gas credit card payment consumer credit card debt 2012 citibank titanium credit card movie offers anntaylor credit card log best reward point credit cards can you use j crew credit card madewell hsbc premier credit card reward points credit card 0 balance transfer low fee us bank credit card payment online visa solid gold credit card can pay state farm bill credit card way 5000 credit card terminal average interest rates credit cards 2009 credit card picture size victoria secret credit card pay online closing credit card bad credit score credit card with 0 interest citibank credit card log on pay target credit card which credit cards have the best foreign exchange rates bad credit history credit card pay walmart credit card balance pay barclays credit card payment online southwest free flight credit card best cards for no credit history student credit card formula calculate payments student credit card with no credit check credit card processing service canada credit card payment processing diagram united airlines credit card login low credit card rate canada gold delta american express credit card amazon credit cards chase apply for credit card online uk credit cards for free in india exxon mobil credit card processing how to stop receiving credit card offers list of credit cards names visa prepaid credit cards in canada tesco credit card ppi lifetime free credit cards in india 2012 need credit card number free credit card build credit can credit card company take my tax refund virgin visa credit card login cash advance from credit card wells fargo first 4 digits chase credit card aa credit card online payment fnb credit card machine barclays bank credit card payment options withdraw cash credit card chase can i pay my credit card bill at a bank of america branch credit card information form html using credit card checks to pay rent best rewards credit card 2012 canada usaa credit card gas rewards where to get my credit score for free without a credit card how many credit cards does the average american have 2012 orchard bank secured credit card login phillips 66 conoco 76 gas credit card credit cardholders bill of rights seek to accomplish should you keep credit card statements credit card mileage united delete my credit card google checkout capital one bank uk credit cards and savings accounts.url what is apr on credit cards mean how do airline rewards credit cards work us bank credit cards login credit card machine paper staples elavon credit card terminal credit cards and loans before 2007 chip based credit card india best credit card reduction programs credit card checker download free find billing address credit card credit card payment authorization form template verifone omni 3750 credit card terminal machine best credit card for gas stations citibank credit card philippines application square credit card iphone 3g circuit city rewards chase credit card get apple id without credit card info sign up apple id without credit card ipad sample letter of dispute to credit card company frontier airlines barclays credit card login o percent balance transfer credit cards credit card swipe urban dictionary starwood hotels rewards credit card get good credit first credit card royal bank of canada credit card login ge amazon credit card payments asda credit card online banking visa credit cards canada ask credit card companies reduce apr monthly interest calculator credit card payment real credit card numbers work expiration date hsbc discover credit card online payment limited credit card pay bill how to get a business credit card with no personal credit how long do i have to wait between applying for credit cards apply cimb credit card malaysia credit card check digit show roberto carlos credit card hall dispute paypal charge with credit card company icici bank credit card e statement chase freedom credit card online banking government employee credit card abuse who has the best gas credit card us bank credit cards for fair credit hsbc address uk credit cards where can i use my bp credit card us bank student credit card credit card size 8gb storage device cash back credit cards no foreign transaction fees interest free credit cards for 12 months ireland ae credit card phone number credit card for bad credit uk citibank debit card credit limit credit cards with no interest for 12 months plastic credit card holder wallet online credit card processing costa rica credit card verification formula exxon mobil credit card bill juniper bank login credit card reestablish ecards bad credit chase credit card free flight dbs credit card hotline sg sear credit card login mastercard easy credit card to get approved for with bad credit best credit cards to get check walmart credit card application status remove my credit card details xbox live nordstrom bank credit card services gulf oil credit card statement hdfc credit card rate of interest household bank online payment credit cards the roomstore credit card pay online sbi online credit card payment ge credit card easy payment plan apply for capital one credit card by phone what is overdraft protection on credit card credit card debt consolidation company reviews credit card balance transfers what is a security code on a credit card either the entire digit embossed best rewards credit card 2012 clark howard sbi credit cards application online best credit cards with travel insurance letter settlement credit card debt how to change credit card on ps3 car care one credit card phone number apply british airways chase credit card bonus sears solutions credit card payment best credit card purchases online need refinance my credit cards how to consolidate credit card debt in malaysia one of the five best credit cards money magazine how to make hdfc credit card payment online from other bank citibank no foreign transaction fee credit cards credit card 0 balance transfer explained credit card has best frequent flyer miles do london black taxis take credit cards instant decision business credit cards leather credit card case men how many numbers are on a credit card visa credit card type starting with 3 full credit card details generator visa cached credit card credit card earn asia mile make citibank credit card payments online td bank credit card cash rewards first financial bank student credit cards what is a prepaid credit card canada credit cards google sites credit card credit union australia verifone credit card printers add credit card paypal test account wireless credit card machines for craft shows how long will it take to pay off credit card bill all you need to know about credit cards wells fargo mattress firm credit card payment visa credit cards pictures credit card number length maximum wwf credit card login what credit score do you need for a best buy credit card apply macy;s credit card hdfc bank diners club credit card what credit card to get with bad credit rbc visa credit card insurance low interest loans for credit card debt walmart credit card services phone number lowest interest rates for credit cards no annual fee credit card means best cash back credit cards usa can pay down payment car credit card new york and company credit card payment center credit card interest free on purchases for 12 months npc credit card processing rates citibank india credit card e statement bp credit cards credit cards with rewards programs which one are best best credit cards in canada 2010 top rated hotel rewards credit cards write cancel credit card letter axis bank titanium credit card dept store credit cards fuel credit card policy stores to get credit cards from business credit card 0 balance transfer fake credit card account number know right credit card me own picture credit card cash transfer from credit card to current change credit card pin hsbc helzberg credit card hsbc thomas cook credit card booking charges how to process credit card payments on website angel credit card account login 2010 best credit card rewards how to use cash advance on a credit card best credit card apr rate how to use a fake credit card number to buy stuff credit cards for no credit history visa credit card lesson plan middle school if get declined credit card does affect my credit rating first national bank of omaha credit card approval continental onepass credit card benefits credit card on iphone processing credit cards and rewards credit cards with 0 apr for 2 years icici bank credit card payment options rfid protective sleeves for credit cards bp credit card gas card credit card customer service natwest best credit card new small business credit cards lowest apr rates accept card credit internet over low interest credit cards for fair credit does state farm take credit card payments credit card for balance transfer fair credit where to get a credit card with bad credit canada credit card processing fees how do you choose a good credit card cash reward credit card review chase freedom credit card payment address how can i get a credit card today credit card bad credit instant approval no fees how soon to apply for credit cards after bankruptcy citi credit cards account login what is the grace period on a credit card from the local department store national city bank credit card offers best airlines credit card rewards ocbc credit cards dining promotions best way choose credit card dummy master credit card number what happens if you default on a credit card uk list of department stores with credit cards credit card reform act of 2009 wikipedia top 10 credit cards for rebuilding credit citi shell credit card login credit card for balance transfer with no fee pottery barn kids credit card online aaa credit card payment online get a visa credit card number student credit cards with bad credit/no credit no annual fee credit card nz aaa credit cards art van credit card advanta small business credit cards and services.url high credit card limits and credit score unsecured visa credit card for poor credit where is the credit card number australian credit card no international transaction fee good credit cards college students no credit credit card risk management tools unsecured credit card easy approval pay chadwicks credit card online public classic secured credit card remove credit card apple id account can i use a foreign credit card on paypal bankamericard cash rewardstm visa signature? card - $50 statement credit offer citibank american airlines credit card login qantas staff credit union activate card standard chartered india credit cards rewards credit card numbers and cvv2 how do i apply for a sears credit card online best buy credit card payment in store chase ultimate rewards business credit card apple account needs credit card cheaper to pay by paypal or credit card credit card review consumer report bpi credit card requirements for application does opening and closing credit cards hurt your credit rating icici bank credit card online payment billdesk prepaid credit cards with no fees ireland security code back credit card called cash or credit card in europe steinmart credit card.com free credit card numbers with cvv and expiration date united credit cards business rbc bank credit card login new york times taxi credit card can we pay credit card with another credit card phillips 66 conoco 76 credit card payment credit card pay off every month 0 money transfer credit card credit card processing companies dallas tx disney visa credit card discount code broker credit card knife uk american airlines credit card online payment chase credit card address balance transfer online apply hsbc bank credit cards sport chalet credit card what is the best credit card for a new small business hdfc gold credit card interest rate calculation ryanair credit card online types of credit cards credit rebuilding credit cards canada chase credit card cash advance online best credit cards college students no credit best rewards credit card 2012 no annual fee capital one credit card 24 hour customer service number boston university tuition payment credit card sign up for credit card does ing direct have credit cards whats a good credit card for college students ikea credit card usa 2012 fake credit card websites gas grocery reward credit cards columbia bank credit card how to negotiate lower payoff for credit cards credit card application status capital one credit card change your credit card details ebay credit card reduction payment
Home MLB News Sponsorships, Promos

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 453 guests online

Atom RSS

feed-image Feed Entries
Sponsorships, Promotions
News regarding sponsorship agreements in baseball, as well as promotions

LA Angels Commemorative Tee to Have 853 Players, Coaches and Managers Names PDF Print E-mail
User Rating: / 20
PoorBest 
Sponsorships, Promotions
Written by Maury Brown   
Friday, 08 April 2011 07:56
Angels tee-shirt Angels tee-shirt

As giveaways go, the traditional tee-shirt still gets the most traction. But, for one that might have purchased select tees from say the Baseball Hall of Fame, getting the names of players on one can be an educational endeavor, especially for kids.

That’s why when the Angels celebrates the home opener of its 50th anniversary against the Toronto Blue Jays tonight, each fan will receive a commemorative T-shirt from Nitto, the high performance tire manufacturer. The front of the spiffy red shirts features the Angels’ official 50th Anniversary logo and will signify the start of a year-round celebration.

But what's certain to make this a collector's item for diehard Angels fans is the back of the shirt. That's because, in ever-so-fine print, it bears the names of all 853 Angels’ players, coaches and managers who have donned the uniform since the club’s founding in 1961.

As a bit of history, the Angels joined Major League Baseball as an expansion team in 1961 with entertainer Gene Autry as their owner. The team’s competitive history began with a 7-2 win against the Baltimore Orioles on April 11, 1961.  Ted Kluszewski, a veteran slugger, clubbed two home runs to lead the way.


Donate
Click to donate
to Autism Speaks

 

SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
The Labor Battle in the NFL. See BizOfFootball.com for details

Welcome to the 2011 Business of Sports Network Autism Challenge


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Follow Maury Brown on Twitter Twitter

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
LeBron James Partners With Red Sox Owners, Fenway Sports Management PDF Print E-mail
User Rating: / 16
PoorBest 
Sponsorships, Promotions
Written by Maury Brown   
Wednesday, 06 April 2011 18:26
Fenway Sports Management
LeBron James

LeBron James has made it known that he’s a big New York Yankees fan, but today, he’s become a partner with the Yankees most hated rival, the ownership of the Boston Red Sox.

James and his LRMR Marketing & Branding have entered into a business partnership with Fenway Sports Management who has a portfolio of sports holdings that include the Boston Red Sox, the Liverpool Football Club of the English Premier League, New England Sports Network (NESN) and 50% of Roush Fenway Racing – all of which are owned by John Henry and Tom Werner. The partnership will see FSM in an exclusive partnership with LRMR to secure global marketing and sponsorship opportunities for LeBron James.

FSM will work with the two-time NBA MVP and his business partner Maverick Carter/LRMR on James’ future business, marketing, endorsement and philanthropic endeavors all over the globe.

As part of the agreement, James and Carter will acquire a minority ownership stake in Liverpool FC.

“I am thrilled to be working with John Henry and Tom Werner,” said LeBron James. “These guys, like me, have a passion for sports. You can see the drive and commitment they have for their teams. For me, this is about being in business with an organization that loves sports as much as I do.”

“We believe this will be a powerful collaboration between FSM and LRMR and LeBron.  There are very few athletes who can match his global reach, appeal and iconic status,” said Tom Werner.  “We are very excited that LeBron will be part of the Liverpool FC family.  LeBron and Liverpool each has a powerful presence internationally, with particular strength in Asia, but we feel the business opportunities for both working and being identified together in emerging international markets will result in unforeseen opportunities that neither would have been able to realize alone.”


Donate
Click to donate
to Autism Speaks

 

SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
The Labor Battle in the NFL. See BizOfFootball.com for details

Welcome to the 2011 Business of Sports Network Autism Challenge


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Follow Maury Brown on Twitter Twitter

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
Jose Canseco Will Talk to you on the Phone for $50 a Minute PDF Print E-mail
User Rating: / 20
PoorBest 
Sponsorships, Promotions
Written by Maury Brown   
Thursday, 31 March 2011 14:53
Jose Canseco
"Hi there. This is Jose Canseco. Please leave $50
at the beep."

Give to Jose Canceco. He’s had his 15 minutes, was an opportunist that actually spoke more of the truth than people thought about PED use in baseball, and has had controversy follow him along the way.

Case in point, his recent boxing debacle in which Jose sent his twin brother Ozzie to fill in for him in a celebrity boxing match. Problem was, Ozzie wasn’t saying he was Ozzie but rather tried to pull it off that he was Jose.

Oops.

But, this is Jose Canceco, so of course it wasn’t his fault. His answer? Promoter Damon Feldman knew of the bait and switch the whole time, and challenged Feldman to a lie detector test.

"There was absolutely no point and time that Feldmen wasn't aware that Ozzie was coming in to fight for me" said Jose.  "I have fought for Feldmen four times before and he knows exactly what I look like and who I am."

But, not content to speak through a PR firm or Twitter, where (gasp) people would get his side of the story for free, now Jose is letting you – yes, you the fan and media – talk directly on the phone.... for $50 a minute.

That’s right, Jose Canseco is charging media and fans alike to talk to him on the phone. You want 15 min? Great, shell out $750.

Canseco has partnered with MyFanLine.com, the service that racks up the ducets through direct calls to Jose.

“Stand up for the truth even though you have to fight an army,” said Jose on Twitter. He forgot to add, “As long as I’m making $50 a minute at it.”

The bigger question is... Will it be Jose or Ozzie that answers the phone?


SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
The Labor Battle in the NFL. See BizOfFootball.com for details


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Follow Maury Brown on Twitter Twitter

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
JetBlue Extends Partnership as "Official Airline of the Boston Red Sox" PDF Print E-mail
User Rating: / 20
PoorBest 
Sponsorships, Promotions
Written by Maury Brown   
Wednesday, 30 March 2011 07:32

JetBlue

This article is sponsored by BetUS: College Basketball Betting found at BetUS

Showing that the sponsorship market is beginning to thaw, a series of announcements heading into the 2011 are being made. With the Red Sox being one of MLB's most recognizable brands, this news should come as no surprise.

JetBlue Airways Corporation (Nasdaq: JBLU), Boston’s largest airline, announced yesterday that they have entered into a landmark eight-year extension as the Official Airline of the Boston Red Sox and the Official Airline of Fenway Park. Additionally, the airline will sponsor JetBlue Park, the new Spring Training ballpark for the Boston Red Sox in Lee County, Florida. Red Sox Executive Vice President and Chief Operating Officer Sam Kennedy and JetBlue’s Senior Vice President of Marketing and Commercial Strategy Marty St. George celebrated the announcement with JetBlue crewmembers at the JetBlue Airways Ticket Counter at the Southwest Florida International Airport. The ballpark and adjoining Player Development Complex are scheduled to open for the 2012 Spring Training season.

“From the outset, our relationship with JetBlue Airways has been a true partnership based on our shared commitment to the highest levels of customer service,” said Sam Kennedy, Red Sox Executive Vice President and Chief Operating Officer. “The foundation of our work together continues to be in Boston and Fenway Park, but we’re thrilled that with today’s announcement it now officially extends not only to our new Spring Training home in Lee County, Florida, but also to our work in the Dominican Republic. This is a great day for Red Sox Nation.”

“As the largest carrier in Boston, we are proud to be the official airline of the Red Sox, and especially proud to renew our partnership today,” said Mr. St. George.

The centerpiece of JetBlue’s partnership with the Red Sox in Lee County, FL, is the team’s new Spring Training ballpark, and at today’s event the airline announced it will make an annual contribution during the term of the agreement to the capital improvement fund already established by the Red Sox and Lee County to support ongoing maintenance and improvements to the facility. JetBlue also announced the creation of a new program that, beginning in 2012, will provide Spring Training game tickets to Lee County, FL non-profit groups.

As part of the extension, JetBlue also becomes a Fenway Park Preservation Partner, making it one of a select group of organizations that will play a key role in helping the Club celebrate the 100th anniversary of its Boston home next year. JetBlue will also continue as a sponsor of Lindos Suenos, the Red Sox’ youth volunteer exchange program in the Dominican Republic.

“Whether it’s taking part in the Fenway Park Centennial celebration in 2012 or volunteering side by side with Lindos Suenos, JetBlue is committed to being an involved member of the Boston Community,” said Mr. St. George.

Additional extension terms include JetBlue signage throughout Fenway Park, naming rights to the Red Sox Dominican Academy, continued sponsorship of the annual Spring Training “Truck Day” and preferred partner status of the Red Sox Destinations fan travel program.

The deal extends off JetBlue's and the Red Sox initial partnership in 2008


SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
The Labor Battle in the NFL. See BizOfFootball.com for details

 


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Follow Maury Brown on Twitter Twitter

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
Derek Jeter, Mariano Rivera Top Most Marketable MLB Players List PDF Print E-mail
User Rating: / 28
PoorBest 
Sponsorships, Promotions
Written by Maury Brown   
Thursday, 24 March 2011 15:05
Derek Jeter
Derek Jeter is ranked as MLB's most
marketable player, according to Nielsen

We’re just one week away from the start of MLB’s 2011 season, and with it, gauging value across the league is being published. Whether it was the Forbes valuations, or who sold the most jerseys last year, baseball is seeing some robust numbers.

Today, The Nielsen Company published data showing who is the most marketable players in MLB. According to to Nielsen and E-Poll’s N-Score system,  two New York Yankees— Derek Jeter and Mariano Rivera—are ranked as the two most marketable players in baseball, ranking. The N-Score measures name and image awareness, appeal and personality attributes such as sincerity, approachability, experience and influence, both at the national and local levels. The Top 10 Most Marketable Players in Baseball ranks the endorsement potential of MLB’s current players, with Texas Ranger Josh Hamilton, Tampa Bay’s Evan Longoria and Yankee Alex Rodriquez also making the list. Minnesota’s Joe Mauer, 8th on the list nationally, hit it out of the park as the top-scoring local favorite.

As the rankings show, it’s not all about market size in determining marketability. While the top two, and three out of 10, hail from baseball’s biggest market and largest brand (New York Yankees), Evan Longoria (Rays and Tampa/St. Pete), Ichiro Suzuki (Seattle), and Albert Pujols (St. Louis), show that star power drives marketability over the market size.

N-Scores for the Top 10 Most Marketable Active Baseball Players

RANK

Player

Team

National
N-Score

Local
N-Score

1

Derek Jeter

New York Yankees

165

407

2

Mariano Rivera

New York Yankees

56

226

3

Josh Hamilton

Texas Ranger

40

232

4

Albert Pujols

St. Louis Cardinals

40

471

5

Evan Longoria

Tampa Bay Rays

39

131

6

Ichiro Suzuki

Seattle Mariners

37

454

7

Chipper Jones

Atlanta Braves

36

274

8

Joe Mauer

Minnesota Twins

36

620

9

Alex Rodriguez

New York Yankees

35

151

10

Roy Halladay

Philadelphia Phillies

34

336

Source: The Nielsen Company

As noted by Nielsen, advertisers are spending more than a billion dollars on endorsements each year so a player’s ability to be pitchmen for products is important, as well.

Derek Jeter is on a tremendous run, with each new endorsement raising his profile with consumers. With a score more than three times his nearest competitor, it’s no wonder he’s been the face for Nike, Gatorade, Fleet Bank, Ford, VISA and more,” said Stephen Master, VP, Nielsen Sports [1]. “While many of the players may not have national visibility, locally their brands resonate at a very strong level, with some having local N-Scores almost 10 times that of their national one.”

For all of baseball, including current and former players, commentators and owners, a few all-time greats lead the pack. Yogi Berra holds the top spot, with an N-Score of 257, followed by Willie Mays (236) and Cal Ripken, Jr. (228). One noteworthy surprise? Joe Torre beat out his former players—Jeter and Rodriguez—with a score of 207, making him baseball’s fourth most marketable personality.

Methodology
How are the rankings derived? According to Nielsen, using the combined research expertise of Nielsen and E-Poll Market Research, N-Score is an in-depth look at a sports figure’s overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers. N-Score Local provides this information for athletes within their team’s local market as well as nationwide. Players are defined as Hall of Fame (receiving an N-Score of 200+), Superstar (100 to 199), MVP (50 to 99), All Star (30 to 49) and Starter (less than 30).


SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
The Labor Battle in the NFL. See BizOfFootball.com for details


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Follow Maury Brown on Twitter Twitter

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
Josh Hamilton Featured in New MLB Authentic Collection Batting Practice Jersey TV Ad PDF Print E-mail
User Rating: / 21
PoorBest 
Sponsorships, Promotions
Written by Maury Brown   
Tuesday, 22 March 2011 14:11

Amazing what winning the AL MVP and going to the World Series will do for your endorsements resume.

Texas Rangers slugger Josh Hamilton is featured in the New MLB Authentic Collection Batting Practice Jersey television ads running nationally by Majestic Athletic and Major League Baseball Properties (MLBP).

The humorous ad, featuring Hamilton and an overmatched fan taking swings together in the batting cage, is the centerpiece of Majestic’s largest product launch ever. The ad will appear during game broadcasts on FOX, ESPN, TBS, MLB Network, regional sports networks, as well as additional programming on those and other networks.

See the ad below:


SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
The Labor Battle in the NFL. See BizOfFootball.com for details


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Follow Maury Brown on Twitter Twitter

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
MLB, Victoria Secret Expand PINK Clothing line for 2011 PDF Print E-mail
User Rating: / 32
PoorBest 
Sponsorships, Promotions
Written by Maury Brown   
Thursday, 17 March 2011 13:50

PINKAs recent as 10 years ago, the concept of women’s fan wear really consisted of wearing what the guys had – tee-shirts that were form-fitting, and if you want to call it an “accessory” a team cap.

But, in recent years, through the likes of Alyssa Milano’s Touch line, sports leagues have figured out that women are into sports, want to show their allegiance, and, oh yeah, look good in it.

So, when it was announced in May of last year that MLB was partnering with Victoria Secret on a new line of clothing called PINK, it shouldn’t be surprising that the interest was high (since last year, the story is one of the most trafficked on The Biz of Baseball).

PINK

Today, the women’s line with MLB Properties expanded further – nearly doubling the offerings from last year to 23 teams in 2011, and all 30 clubs represented by 2012. Products range from hoodies, tees, sweats, tanks, and more.

According to MLBP and Victoria Secret the Spring 2011 line launched throughout March will feature the AZ Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Tigers, Milwaukee Brewers, 2010 World Series Champion San Francisco Giants, Seattle Mariners, Tampa Bay Rays, Texas Rangers, and the Washington Nationals. Those teams are added to the Red Sox, Cubs, White Sox, Angels, Dodgers, Twins, Mets, Yankees, Phillies, Padres, and Cardinals that were introduced last year.

The co-branded products will be available in over 360 Victoria Secret stores, team stores for each team that are represented, and online at www.vspink.com and MLB.com

According to MLB, in the last two years alone, women’s apparel sales have more than doubled for the league.

Remember guys... Chicks dig the long ball.


SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
The Labor Battle in the NFL. See BizOfFootball.com for details


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Follow Maury Brown on Twitter Twitter

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
Under Armour Named "Official Performance Footwear" Supplier of MLB PDF Print E-mail
Sponsorships, Promotions
Written by Maury Brown   
Monday, 14 February 2011 15:28

MLB

Under Armour

Major League Baseball Properties and Under Armour, Inc. (NYSE:UA) announced today that the Baltimore-based athletic performance brand will become the official performance footwear supplier of Major League Baseball, effective for the upcoming 2011 season. The multi-year agreement gives Under Armour the worldwide rights to produce and distribute the official “silhouetted batter” MLB logo on its MLB Authentic Collection baseball cleats.

As part of this new licensing agreement, Under Armour will have the rights to include the MLB logo and MLB Club marks on the Brand’s in-store, digital, and print advertising for baseball footwear and will have a feature attraction at MLB All-Star FanFest beginning this summer in Phoenix and throughout the term of the contract.

“Under Armour brings a unique attitude and energy to everything they do, and we’re excited to officially welcome them into the MLB family,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “Their commitment to performance is respected throughout the industry, and we have no doubt our players and fans will be excited about their baseball footwear.”

“We are excited to take our efforts in baseball to the next level, as this further demonstrates Under Armour’s commitment to aligning elite championship athletes with the most innovative performance footwear in the marketplace,” said Matt Mirchin, Senior Vice President, Sports Marketing, Under Armour. “This relationship provides an opportunity to outfit an increasing number of the game’s biggest stars, as well as the ability to showcase the Brand’s dedication to the sport of baseball.”

This deal is an expansion of Under Armour’s current activation within the sport of baseball. Some of the game’s top young talent, including World Series Champion and 2010 National League Rookie of the Year Buster Posey, Jonathon Papelbon, Ryan Zimmerman, Matt Wieters, Jose Reyes, and Nick Markakis, have been wearing the Brand’s signature performance apparel, footwear, and accessories both on- and off-the-field.

This upcoming season the Brand will unveil the latest in cleated footwear with the UA Heater and UA Natural cleats featuring Rotational Traction™ cleat configuration, a technology allowing for maximum acceleration and power.

Source: MLB Properties


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Follow Maury Brown on Twitter Twitter

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
Anheuser-Busch, MLB Announce Multi-Year Partnership, End Dispute PDF Print E-mail
User Rating: / 14
PoorBest 
Sponsorships, Promotions
Written by Maury Brown   
Thursday, 30 December 2010 18:21

A-B

THIS IS BREAKING NEWS....

Anheuser-Busch and Major League Baseball today announced that the two sides have reached a multi-year sponsorship renewal ending a dispute between the longtime partners. A-B was suing MLB for what they had claimed was an attempt to jack-up the price on the longstanding sponsorship renewal, while MLB had claimed that in reaching a far more lucrative deal with the NFL it did not make MLB A-B’s number one sports property in the U.S. The deal with the NFL is reportedly worth $1.2 billion over six years.

The agreement was reached one day before the expiration of the current agreement between MLB and the brewing giant.

Both parties agreed to drop their pending litigation. Financial terms were not released regarding the sponsorship extension between A-B and MLB.

The agreement designates Budweiser as Official Beer Sponsor of Major League Baseball.

“Major League Baseball has always been a top priority for our Budweiser brand and is important to our plans,” said Mark Wright, vice president of media, sports and entertainment marketing, Anheuser-Busch, Inc.  “We value our long-term relationship with the league and are happy to have resolved this issue.  We look forward to continuing the successful relationship we’ve had with MLB for more than 30 years.”

“Anheuser-Busch has been a major supporter of Major League Baseball for decades, so we are all pleased that we were able to work through our differences to reach an agreement which will continue our relationship,” said Tim Brosnan, Major League Baseball Executive Vice President, Business.  “We have made significant progress with Anheuser-Busch and look forward to working together on planning for the 2011 season.”

Anheuser-Busch will continue to promote its Budweiser brand through Major League Baseball-themed promotions, in-store point-of-purchase displays, television and print advertisements, and on its products.  Budweiser is a sponsor of 26 of 30 Major League Baseball teams.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Follow Maury Brown on Twitter Twitter

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
Major League Baseball Partners with Mrs. Fields Cookies PDF Print E-mail
User Rating: / 19
PoorBest 
Sponsorships, Promotions
Written by Maury Brown   
Thursday, 11 November 2010 15:40

Giants cookie tinWant to have your kid show his undying support for his favorite MLB team at the school lunch table? You a Giants fan that is looking to rub it in when you invite friends that are Dodger backers at the next Holiday party? Here's a sweet way to pull it off.

In its first-ever sports league licensing partnership, Mrs. Fields Famous Brands, LLC has joined Major League Baseball Properties by offering individually wrapped Mrs. Fields cookies outfitted with MLB Club logos as well as cookie tins decorated with MLB Club logos filled with Mrs. Fields cookies.

Cookie tins and logoed cookies are now available for the 2010 World Series Champions San Francisco Giants; each of the 2010 playoff teams, which include the Atlanta Braves, Cincinnati Reds, Minnesota Twins, New York Yankees, Philadelphia Phillies, Tampa Bay Rays and the Texas Rangers; as well as the Boston Red Sox, Chicago Cubs, and St. Louis Cardinals.

Texas Rangers cookiesFear not, Royals, Dodgers, or Pirates fans, a full 30 team roll-out is set for 2011 Opening Day.

In a cool bit of trivia, 40 years ago In the early 1970s, Debbi Fields, founder of Mrs. Fields, was a ball girl for the Oakland Athletics. No doubt, the MLB logoed cookies would be something Charlie Finley would have wish he'd dreamt up.
Both the MLB themed tins and cookies are available at www.mrsfields.com by clicking on the Major League Baseball banner.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Follow Maury Brown on Twitter Twitter

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
«StartPrev12345678910NextEnd»

Page 4 of 12
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?