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Mobile Devices Releases Free Update to "At Bat" Application for iPhone and iPod Touch PDF Print E-mail
User Rating: / 15
Mobile Devices
Written by Maury Brown   
Thursday, 13 November 2008 16:59


Have baseball, will carry.'s "At Bat"
is a must have for iPhone users.

Remember... it's a game changer. today announced its latest version of At Bat, a dynamic application developed exclusively for iPhone and iPod touch, is available on the Apple App Store. As announced. "The launch is especially timed as baseball fans turn their attention from the excitement of the 2008 regular season and postseason to the Hot Stove and Baseball Winter Meetings from Las Vegas."

This free offseason version of the At Bat app offers a scrollable video library that features FastCast, a quick daily recap of the news around baseball, as well as comprehensive coverage of the Hot Stove and Baseball Winter Meetings, including breaking news, interviews and analysis provided by Harold Reynolds and Hal Bodley, among others. Additional video content will include a compilation of short-form video features such as offseason reviews and 2009 previews for each Major League club, tributes to some of the game’s greatest players, recaps from’s collection of Baseball’s Best and reports from other offseason events such as the Arizona Fall League, Hall of Fame induction announcement and Caribbean Series.

The latest At Bat version is available for free through February 23, 2009, from Apple’s App Store on iPhone and iPod touch or at


Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Don't forget to register and log in on The Biz of Baseball site to get updates via your in-box, and see information only logged in members can see.


Verizon Has a COW at Tropicana Field PDF Print E-mail
Mobile Devices
Written by Maury Brown   
Thursday, 23 October 2008 14:57

To ensure high quality wireless service for the thousands of fans and media at the World Series, Verizon Wireless technicians have deployed a high-tech Cell on Wheels (COW) at Tropicana Field and baseball officials as the Tampa Bay Rays play in their first championship series versus the Philadelphia Phillies.

According to Verizon, the COW features a 75-foot telescoping antenna and 11 dedicated voice and high-speed data channels, each of which can handle hundreds of phone calls and data transmissions simultaneously. The unit will strengthen the already robust Verizon Wireless network in the stadium area and throughout Tampa Bay during the expected spike in wireless calls; text, picture and video messages; Internet connections; and other wireless traffic as the home team chases its first championship crown.

"We field the best network and team of technicians every day for our customers across the state," said Frank Wise, Florida region network director for Verizon Wireless. "Deploying this COW is like bringing in your closer to lock up the big game."

During the recent series in Tampa Bay, Verizon Wireless boosted call capacity for the high-tech wireless transmission site that resides inside "The Trop." Other cell sites that surround the ballpark also were enhanced to ensure strong service.

Source: Verizon

Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Don't forget to register and log in on The Biz of Baseball site to get updates via your in-box, and see information only logged in members can see. Releases Major Update to "At Bat" for iPhone PDF Print E-mail
User Rating: / 6
Mobile Devices
Written by Maury Brown   
Tuesday, 02 September 2008 14:13
MLB At Bat - today unveiled its first major update to "At Bat," the dynamic application developed exclusively for Apple's iPhone and iPod touch and available in the Apple App Store. The highlight of the free upgrade is the addition of Gameday, a detailed pitch-by-pitch presentation that is a premiere destination for fans to follow live baseball games.

Accessible from the At Bat homepage, Gameday features five screens for fans to interact with during each of the three game modes: preview, in-game and post-game. They are as follows:
  • Gameday – Live graphical representation of the batter-pitcher matchup, including a running play-by-play and identifying data for every pitch thrown (location, pitch type and pitch speed) generated directly from every Major League ballpark.
  • Field View – This view provides a graphical look at the live status of the field, including every fielder, the batter and any runners on base. Each player name is clickable through to an individual player card with each player’s biographical information, headshot and updated statistics.
  • Boxscore – A running boxscore from the selected game also includes clickable player names that deliver individual player cards.
  • Summary – A live full play-by-play summary of the selected game also includes a separate review of every scoring play.
  • Videos – Released in the first upgrade to At Bat, get real-time, high quality video highlights delivered directly to the device, giving fans the ability to watch historic moments, home runs and key run-scoring and excellent defensive plays just after they happen on the field. At Bat 2008 is available for a one-time fee of $4.99 from Apple’s App Store on iPhone and iPod touch or at in the United States, Canada and 19 other countries including Australia, France and the United Kingdom .


Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Don't forget to register and log in on The Biz of Baseball site to get updates via your in-box, and see information only logged in members can see. Releases Free "At Bat" Update for iPhone PDF Print E-mail
Mobile Devices
Written by Maury Brown   
Monday, 11 August 2008 23:00

At Bat for iPhoneOn Monday evening, released a free update to “At Bat”, the cool widget for Apple’s iPhone (see our review of "At Bat").

Released when Apple rolled out their 2.0 upgrade for iPhone in early July to coincide with the 3G line launch, as we reported, "At Bat" is cool; it’s inexpensive ($4.99), and it’s a must have for the hardcore baseball fan sporting an iPhone.

What does the free upgrade bring? Customized preferences.

Selecting out of the “General” settings, users can now select their favorite team, how often they wish scores to update (1 minute, 30 seconds, or 15 seconds), as well as setting the video playback scaling (Fill Screen, or Fit to Screen).

With the settings, your favorite team’s game gets bumped to the top of the list, and a star is placed next to it. Simple, but nice if you’re flipping through looking for your team all the time. The refresh rate is your typical page refresh you might find on many html driven pages that show player position, and the Fill Screen acts like filling a theater aspect display with a standard broadcast image – fill the screen; remove the bars at the right and left.

The whole package arrived within Apple’s App Store widget. Much like when a missed call comes in, a number is placed showing how many updates are available, depending on the number of apps installed on your iPhone.

As the cliché goes, free is a very good price. And while you have to make the $4.99 investment for “At Bat”, getting free upgrades and functionality adds more value to an already cool add-on for iPhone. Widget Review? My iPhone PDF Print E-mail
User Rating: / 5
Mobile Devices
Written by Maury Brown   
Friday, 11 July 2008 09:32

iPhone widget

UPDATE: It seems Apple has resolved the issue as we have now been able to sync up with iTunes. Look for a review of the At Bat application shortly.

I really wanted to report on the new At Bat widget for the iPhone today.

No, really, I did.

A slight problem happened on the way to the story, however… today my iPhone is a brick.

Early this morning, Apple released Version 2.0 of the iPhone software. The release has Exchange Server capabilities, as well as a widget to access the new App Store, where waiting for me, and certainly others, is the new At Bat application which allows one to get game updates (see Widget for iPhone? It’s on the Way).

So, this AM, the new update notification arrived through iTunes, we downloaded it, and started the Sync process.

That’s where the trouble hit.

As part of the sync process, the iPhone must connect with the iTunes Store. With the massive influx of those that already own iPhones, on top of those looking to activate the new 3G iPhone release, the Apple servers have been overwhelmed, thus causing timeout messages when the iPhones are attempting to connect to the iTunes Store through iTunes (the odd thing is, you can access the iTunes Store through the interface, but the iPhones can’t).

With the sync process not fully complete, my iPhone is now an expensive brick. Nothing is accessable. I get nothing but a splash image of the iPhone connected to iTunes. My phone is in software pergatory. Support? The Apple Support Disccusion forums have had to deal with the side-effect. They read, "We'll Be Back Soon".

So, as I mentioned, we would have loved to report on how the new widget works with the iPhone. But, I imagine it’s all hands on deck at Apple. No one would want to within a 100 miles of Steve Jobs today.

Disposable Cellphone to Be Introduced at the All-Star Game PDF Print E-mail
Mobile Devices
Written by Maury Brown   
Wednesday, 02 July 2008 07:55

Hop-OnEver felt like throwing your cellphone away? Apparently, you can.

Hop-on, Inc. announced today that it will be launching its newest Disposable Phone the HOP1800 at the 79th MLB All-Star Game festivities July 11th - 15th at Yankee Stadium.

Peter Michaels, President and CEO of Hop-on states, "The MLB All-Star week is an incredible opportunity for Hop-on to officially launch the HOP1800. We will be there to showcase our Disposable Phone and make sure that it gets global exposure. This is an exciting time for Hop-on! We are moving full speed ahead as we prepare for the distribution of our new phones worldwide. We have been contacted by hundreds of distributors that are eager to see the new HOP1800."

Source: Hop-On, Inc. Widget for iPhone? It's On the Way PDF Print E-mail
User Rating: / 2
Mobile Devices
Written by Maury Brown   
Wednesday, 11 June 2008 10:28 widget for iPhoneApple Computer, Inc. and MLB Advanced Media will be releasing an widget for iPhone to coincide with the release of the new iPhone 3G slated to hit stores on July 11.

The app called MLB At Bat was introduced on Monday at Apple’s  WWDC keynote on Monday in San Francisco. As reported by

Jeremy Schoenherr and Rob Spychala, technical architects for Mobile, played a role in that demonstration on the stage by unveiling the app. Images were carried on wire stories all over the Internet, showing how the national pastime once again will reach into another massive space in the population.

"It's a good example of the popularity of baseball," Adam Ritter, MLBAM's vice president of wireless, said from the event. "MLB At Bat will constantly update all the data of each game. You not only get to see all the data, but a couple of minutes after that, you get to see the play that put your team ahead or that great defensive play.

"It's going to be very exciting as a fan. You're going to get video and highlights in an application and see your favorite Major League players. You start with the quality of the content, and then consider the device itself, the screen resolution, the fact that it's twice as fast and will connect on wi-fi -- it just looks beautiful."

With the new iPhone being introduced to 70 countries worldwide, MLB sees the application development as a way to reach a larger global market.

"What's also significant about the announcement is that this app will be available to baseball fans with iPhones regardless of where they are geographically," Ritter said. "This will be a worldphone, and that means baseball will be available to more fans around the world. Baseball fans with iPhones will be able to enjoy this app whether they are in the U.S., Canada, Latin America or Japan.

"Right now, every time we sell something, we have to have one-off relationships with carriers for their distribution. From what was announced [Monday], that distribution point is the application store. That affords fans the capability to get this application and distribution that we're not used to seeing with mobile devices."

The Business of Sports Network is awaiting word to see if the new software will be made available to all current iPhone users via the 2.0 software upgrade coming shortly or remain exclusive to the iPhone 3G release. 

UPDATE: MLBAM informs us that the new At Bat application will be available in the new iPhone App Store when it launches, so it will be available for all iPhone devices, not just the new iPhone 3Gs.  

A's to use Cellphone Technology for Tickets PDF Print E-mail
Mobile Devices
Written by The Staff   
Wednesday, 09 May 2007 07:49

Oakland A'sAdd the Oakland A's to the growing list of clubs that will use your cellphone technology as a ticket to the game.

Yesterday, the Oakland Athletics, MLB Advanced Media (MLBAM) and, Inc. launched Tickets@Phone, a mobile ticketing technology that will provide A's fans with a convenient and easy to use ticket delivery method for A's home games, beginning Friday, May 11. The A's were the first professional sports team in the United States to test this Tickets@Phone technology in October of 2006 and are one of three Major League Baseball teams to use the technology this season.

A's fans who purchase individual tickets on can choose to have the bar coded ticket delivered to a mobile phone, via a MMS or picture message through the Tickets@Phone technology. The mobile ticket is validated at a designated gate by scanning the mobile phone giving fans a fast and hassle-free entry to the ballpark.

"The A's organization is continually working to enhance the fan experience," stated Steve Fanelli, A's Director of Ticket Operations. "Mobile ticketing is another advancement that will give fans a convenient way to purchase and use A's tickets."

"This technology will contribute to the Athletics' effort to provide the best fan experience by eliminating the need to carry a paper ticket, or to wait in a Will Call line to pick up their tickets", added Derek Palmer,'s Chief Commercial Officer. "With Tickets@Phone, fans can purchase tickets and go directly to the admission gate."

The A's and will provide information about Tickets@Phone behind Section 120 during the A's game against Cleveland on Friday, May 11. In addition, fans can learn about My A's Tickets, an online management tool designed for season ticket holders, A's Replay, a service that allows season ticket holders to sell their unused tickets and Tickets@Home, a feature that gives fans the option to print their own tickets.

Nationals Take Cellphone as a Ticket PDF Print E-mail
Mobile Devices
Written by The Staff   
Tuesday, 24 April 2007 10:50

NationalsThe Washington Nationals and launched the Tickets@Phone™ program on Tuesday, April 16, becoming the first major sports team in the United States to use such technology. Tickets@Phone™ will allow fans to have their tickets delivered to their phone via text message. The text message will include a unique barcode and standard ticket information. The barcode may be scanned for entry at the left side of Main Gate at RFK Stadium. Once scanned, each guest will receive a print out of their ticket to be retained throughout the game.

The Washington Nationals and will host a Ticket Technology Weekend, April 27 and 28, when the team hosts the New York Mets for a three-game series. representatives will be exhibiting the various features afforded to both season ticket holders and casual fans on the 300 level concourse, adjacent to the Red, Hot & Blue dining area from gates open until the 8th inning. Each guest may take a virtual tour of the Nationals website ( and learn to use the various features offered, such as Tickets@Phone, where ticket buyers may have their tickets delivered to their cell phone via text message; My Nationals Tickets, where season ticket holders manage their accounts and resell, transfer or trade in tickets; Ticket Replay, a tool for season ticket holders to resell their tickets and where single ticket buyers may purchase those tickets; and Tickets@Home, where buyers can print tickets in advance from home. Additionally, demonstrations will be given on how to use Ticket Kiosks, located outside of RFK Stadium, to purchase advance or day of game tickets. The first 1500 fans that stop by for a demonstration will receive a complimentary Nationals t-shirt courtesy of


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Should MLB Force Jeffery Loria to Sell the Marlins?