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Overnight Ratings for Day 2 of the Division Series Up 21% From Last Year PDF Print E-mail
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Written by Maury Brown   
Friday, 09 October 2009 14:33

Divison Series on TBSBuoyed by compelling match-ups, competitive games, and large markets being represented, Day Two of the MLB Division Series on TBS saw overnight ratings up 21 percent in metered-markets from last year’s games. Last year’s games were played one week earlier due to the World Baseball Classic being played this year before the regular season was started.

As noted, these are the overnight metered-market ratings. Final ratings will be published shortly on The Biz of Baseball as soon as they are released.

OVERNIGHT RATINGS FOR DAY TWO OF MLB DIVISIONAL SERIES ON TBS
'09 GAME
TIME
MM
RATING
'08 GAME
MM
RATING
% +/-
Rockies-Phillies
2:30-6:19pm
2.5
White Sox-Rays
2.2
13.6%
Cardinals-Dodgers
6:19-9:23pm
4.1
Brewers-Phillies
3.2
28.1%
Red Sox-Angels
9:23pm-12:55am
3.7
Dodgers-Cubs
3.3
12.1%
METERED-MARKET AVERAGE
3.5
2.9
20.7%

Source: Nielsen Media Research by way of the SportsBusiness Daily


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Despite Ratings Dip, NESN Highest Rated Regional Sports Network in MLB for 6th Consecutive Season PDF Print E-mail
Written by Maury Brown   
Friday, 09 October 2009 14:15

Red SoxDespite a 7 percent decline in ratings year over year, New England Sports Network (NESN) was the highest rated regional sports network in baseball for the 6th consecutive season earning a 9.4 average household rating (226,000 homes) for Red Sox broadcasts in the Boston DMA. NESN still finished the season 18 percent better than the second highest rated regional network (Fox Sports Net Midwest in St. Louis ).

“Once again Red Sox fans have shown themselves to be best fans in the country,” said Sean McGrail , NESN President and CEO.  “Despite increased competition in the marketplace that included Bruins and Celtics playoff runs during the first two months of the Red Sox season, we were still able to deliver incredible value to our advertisers and prove once again that no other fan base in the country can match our fans for their loyalty and passion.”

Pre and Post-Game Audiences Grow in 2009

NESN’s pre-game show Olympia Sports presents The Boston Globe Red Sox GameDay LIVE enjoyed a 21 percent increase over last season with a 1.7 HH average (40,000 homes). NESN’s one-hour of post-game coverage after every game, which consists of two half-hour programs WB Mason Extra Innings and Granite City Red Sox Final, also drew a larger audience with a 3.2 combined HH rating, which equals an average of over 78,000 homes (up 2 percent).

“We are very proud of the gains we’ve made with our Red Sox studio programming,” said Joel Feld , NESN executive vice president of programming and executive producer. “We put significant effort into improving our pre and post-game shows during the off-season. Red Sox Game Day LIVE helped feed a larger audience into our games, and more fans stayed with us after the final out to watch Tom Caron and our talented team of analysts break down the action.”

NESN is owned by New England Sports Ventures, which owns the Boston Red Sox.

Source: NESN


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MLB Releases National Broadcast Schedule to the Conclusion of Division Series PDF Print E-mail
Written by Maury Brown   
Thursday, 08 October 2009 22:26
ALDS NLDS

The following is the national broadcast schedule through the conclusion of the American League and National League Division Series. TBS and ESPN Radio will provide national coverage of all Division Series games. Additional coverage of all postseason games will be provided by XM Radio and MLB.com.

Date Match-Up (ALL GAMES ON TBS) Time
(ET/Site Time)
Fri., October 9th Detroit Tigers/Minnesota Twins @ New York Yankees, ALDS Game 2 6:07 p.m.
Boston Red Sox @ Los Angeles Angels of Anaheim, ALDS Game 2 9:37 p.m./6:37 p.m.

 

Sat., October 10th Los Angeles Dodgers @ St. Louis Cardinals, NLDS Game 3 6:07 p.m./5:07 p.m.
Philadelphia Phillies @ Colorado Rockies, NLDS Game 3 9:37 p.m./7:37 p.m.

 

Sun., October 11th Los Angeles Angels of Anaheim @ Boston Red Sox, ALDS Game 3 12:07 p.m.
Los Angeles Dodgers @ St. Louis Cardinals, NLDS Game 4 (if necessary) 3:37 p.m./2:37 p.m.
New York Yankees @ Minnesota Twins, ALDS Game 3
7:07 p.m./6:07 p.m.
Philadelphia Phillies @ Colorado Rockies, NLDS Game 4 10:07 p.m./8:07 p.m.

 

Mon., October 12th New York Yankees @ Minnesota Twins, ALDS Game 4 (if necessary) 5:07 p.m./4:07 p.m. *
* 7:37 p.m./6:37 p.m.
if only game
Los Angeles Angels of Anaheim @ Boston Red Sox, ALDS Game 4 (if necessary) 8:37 p.m. *
* 7:37 p.m. if only game

 

Tues., October 13th Colorado Rockies @ Philadelphia Phillies, NLDS Game 5 (if necessary) 6:07 p.m. *
* 8:07 if only game
St. Louis Cardinals @ Los Angeles Dodgers, NLDS Game 5 (if necessary) 9:37 p.m./6:37 p.m. *
* 8:07 p.m./5:07 p.m.
if only game

 

Wed., October 14th Minnesota Twins @ New York Yankees, ALDS Game 5 (if necessary) 6:07 p.m. *
* 8:07 if only game
Boston Red Sox @ Los Angeles Angels of Anaheim, ALDS Game 5 (if necessary) 9:37 p.m./6:37 p.m. *
* 8:07 p.m./5:07 p.m.
if only game

 

Please note that the schedule above is tentative and subject to change based on postponed and/or suspended games.

Source: Major League Baseball


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Day One of Division Series Most Watched Since 2005 PDF Print E-mail
Written by Maury Brown   
Thursday, 08 October 2009 16:55

MLB on TBSTBS took the field for its 2009 MLB Postseason coverage with the most-watched day one of the LDS since 2005, averaging 4,933,000 total viewers for tripleheader coverage. The network also saw double-digit growth compared to last year, averaging a 3.3 U.S. household rating for all three games, which was a 14% ratings increase over day one of 2008. In addition, total average viewers increased 16% (4,933,000 vs. 4,256,000) and households were up 14% (3,792,000 vs. 3,316,000) versus last year. TBS also recorded its most-watched total day in 2009 to date.

Overall, day one of the League Division Series saw significant growth in all key demos, including:

A18-34: +32%, 1,115,000 this year vs. 847,000 in 2008
A18-49: +16%, 2,291,000 vs. 1,980,000
A25-54: +11%, 2,293,000 vs. 2,070,000
M18-34: +32%, 802,000 vs. 608,000
M18-49: +12%, 1,639,000 vs. 1,461,000
M25-54: +8%, 1,650,000 vs. 1,529,000

TBS’s exclusive coverage of LDS game one matchups delivered strong results, including:

  • The network’s primetime game of the Minnesota Twins @ New York Yankees earned a 4.3 U.S. household rating, up 23%, and 6,607,000 total viewers, up 23% over last year’s Los Angeles Dodgers @ Chicago Cubs game in the same time slot.
  • The Twins/Yankees game delivered a 21.6 rating in the Minneapolis/St. Paul market and a 13.4 rating in the New York market.
  • The St. Louis Cardinals @ Los Angeles Dodgers game delivered a 3.3 U.S. household rating, up 10%, and 4,973,000 total viewers, up 12% over last year’s Boston Red Sox @ Los Angeles Angles of Anaheim game.
  • The Cardinals/Dodgers game delivered a 20.0 rating in the St. Louis market and a 9.6 rating in the Los Angeles market.

Finally, the average household rating for the Colorado Rockies @ Philadelphia Phillies was even with last year’s Milwaukee Brewers @ Philadelphia Phillies game, receiving a 2.0 U.S. household rating and 2,758,000 total viewers.

The Rockies/Phillies game delivered a 15.5 rating in the Philadelphia market and a 5.9 rating in the Denver market.

Source: Turner Sports


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Jittery Picture for TBS MLB Broadcasts Blamed on the Sun PDF Print E-mail
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Written by Maury Brown   
Thursday, 08 October 2009 13:42

Image of the SunWhether it was on Twitter, Facebook, blogs, or in our case, via email, fans watching the 2009 Division Series play on TBS were asking, “What’s with the jittery and pixilated picture I keep getting?” Well, it seems it’s less an issue with TBS, and more of a, well... celestial problem. As reported by Philadelphia Daily News:

Turner Broadcasting said the position of the sun caused brief disruptions in the satellite signal during the Phillies-Rockies game on TBS, leading to a blacked-out screen or a pixelated image for some viewers.

According to Sal Petruzzi, Turner Broadcasting's senior vice president for public relations, the issue happens for a few days in the fall and spring.  And adding to the viewing experience, “The period of potential disruption is from approximately 4:10 to 5:10 p.m. Petruzzi said any difficulties are expected to last only 2 to 5 minutes.”

What does that mean? Well, according to TBS, it could happen throughout the playoffs during the time period.

According to more than one person emailing us, TBS had this issue last year during the playoffs, as well. You can't beat mother nature.


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TV Ratings Up 11.8% For First Three Games of 2009 Division Series PDF Print E-mail
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Written by Maury Brown   
Thursday, 08 October 2009 13:14

Divison Series on TBSTBS had ratings for the first three games of the 2009 MLB Division Series average a 3.8 metered-market rating, up from a 3.4 rating for the three games last year. The ratings are up 11.8 percent in metered markets compared to the same period last year. According to the SportsBusiness Daily, "The Rockies-Phillies game earned a 15.5 local rating in the Philadelphia market and a 5.9 rating in Denver. Twins-Yankees delivered a 13.4 rating in N.Y. and a 21.6 rating in Minneapolis-St. Paul. The day's final matchup, Cardinals-Dodgers, delivered a 20.0 rating in St. Louis and a 9.6 rating in L.A.

The chart below shows the meter-market overnight ratings compared to last year:

OVERNIGHT RATINGS FOR OPENING
DAY OF MLB DIVISIONAL SERIES ON TBS
'09 GAME
TIME
MM
RATING
'08 GAME
MM
RATING
% +/-
Rockies-Phillies
2:30-5:32pm
2.2
Brewers-Phillies
2.2
0.0%
Twins-Yankees
6:00-9:51pm
5.0
Dodgers-Cubs
4.2
19.0%
Cardinals-Dodgers
9:51pm-1:39am
3.8
Red Sox-Angels
3.8
0.0%

Source: Nielsen Media Research by way of SportsBusiness Daily


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Passed Ball: TBS Shows "Yankees All-Tiem Ranks" Graphic PDF Print E-mail
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Written by Maury Brown   
Wednesday, 07 October 2009 18:53

A "Model of Consistency"?

TBS has seen poor quality announcing from the likes of Chip Caray and Ron Darling over the course of yesterday's AL Central tiebreaker game (Caray calling “Base Hit!” on a crucial flyball out in the 10th) and this evening's ALDS Game 1 between the Twins and the Yankees (Caray, once again, called a base hit when it was a flyball out), but production hasn't been impervious to mistakes on TBS's coverage, as this graphic clearly shows:

Yankees All-"Tiem" Ranks?

"Tiem"


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Tigers-Twins Game Most Watched MLB Tiebreaker Game Since 1998 PDF Print E-mail
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Written by Maury Brown   
Wednesday, 07 October 2009 17:12

Twins win AL Central tiebreakerLast night's instant classic wasn't just a classic for baseball, it was a classic for the network that carried it.

TBS scored with its coverage of last night’s 12-inning showdown between the Detroit Tigers @ Minnesota Twins, which was the most watched MLB tiebreaker game since 1998, garnering 6,543,000 total viewers. In addition, the game was the most watched regular season game on broadcast or cable during the 2009 season. The American League Central clinching game propelled the Twins into the MLB Postseason to face the American League East Champions, the New York Yankees.

  • The game delivered a record number 6,543,000 total viewers, a 57% increase over last year’s tiebreaker game between the Minnesota Twins @ Chicago White Sox.
  • The game produced a 4.2 U.S. HH rating, a 56% increase over last year’s tiebreaker game.
  • The tiebreaker game also saw significant growth in households and key demos including:

o        Households: +53%  4,780,000 vs. 3,129,000

o        A18-34:  +49% 1,335,000 vs.   896,000.

o        A18-49:  +47%  2,814,000 vs. 1,913,000

o        A25-54:  +50%  2,971,000 vs. 1,984,000

o        M18-34:  +38%  958,000   vs.  695,000

o        M18-49:  +41%  1,991,000 vs. 1,409,000

o        M25-54:  +47%  2,105,000 vs. 1,432,000

  • The game delivered a 27.1 rating in the Minnesota DMA and a 24.6 rating in the Detroit DMA.

The MLB Postseason on TBS continues tomorrow with a tripleheader; the first game will feature NLDS Game #2 between the Philadelphia Phillies and the Colorado Rockies at 2:30 p.m. (ET).  The Phillies took Game 1 of the Series 5-1. The second game will be Game #2 of the St. Louis Cardinals @ Los Angeles Dodgers at 6 p.m. (ET). The third game of the night will feature the Los Angeles Angels of Anaheim hosting the Boston Red Sox in their ALDS Game #1 at 9:30 p.m. (ET).

Source: Turner Sports


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Majestic Athletic Airs First Network TV Ad During MLB Postseason PDF Print E-mail
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Written by Maury Brown   
Wednesday, 07 October 2009 16:40

With the start of the Divisional Series, Majestic Athletic will be airing its first network television commercial. Majestic’s spot is one of few product ads that feature actual MLB on-field footage.

“MLB has been a tremendous partner in helping us bring together video and voice-over that captures the excitement of being part of the game.   As well, the MLB Players Association also helped us develop a spot that enabled us to showcase jerseys of breakthrough players,” said Jim Pisani, President of VF Licensed Sports Group.

The ad promotes Majestic’s new replica jerseys launched early this year.  The new replica offers a significant improvement by incorporating official fonts for player names and numbers.

“Look around the ballpark and you see more jerseys than ever.  Fans wear Majestic replicas because they are truly part of the team, the new jersey helps fans look the part,” said Michael Johnson, Majestic Marketing Director.

“The postseason is a great time for MLB apparel.  Between the new replicas, new tech fleece trainers, World Series merchandise and official team apparel, Majestic has created products for every consumer taste,” commented Howard Smith, MLB Senior Vice President of Licensing.

Majestic’s TV spot will run throughout TBS coverage of the Division Series and on ESPN’s Baseball Tonight postseason coverage.

See the Majestic Athletic ad below

 

Source: Majestic Athletic


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After Yankee Decision, MLB Updates Division Series Broadcast Schedule PDF Print E-mail
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Written by Maury Brown   
Tuesday, 06 October 2009 16:50
ALDS NLDS

Following this afternoon's decision by the New York Yankees to play the eight-day American League Division Series, here is the national broadcast schedule for the American League and National League Division Series through Saturday, October 10th. TBS and ESPN Radio will provide national coverage of all Division Series games. Additional coverage of all postseason games will be provided by XM Radio and MLB.com.

Date Match-Up (ALL GAMES ON TBS) Time
(ET/Site Time)
Wed., October 7th Colorado Rockies @ Philadelphia Phillies,
NLDS Game 1
2:37 p.m.
Detroit Tigers/Minnesota Twins @ New York Yankees, ALDS Game 1 6:07 p.m.
St. Louis Cardinals @ Los Angeles Dodgers, NLDS Game 1 9:37 p.m./6:37 p.m.

 

Thurs., October 8th Colorado Rockies @ Philadelphia Phillies,
NLDS Game 2
2:37 p.m.
St. Louis Cardinals @ Los Angeles Dodgers, NLDS Game 2 6:07 p.m./3:07 p.m.
Boston Red Sox @ Los Angeles Angels of Anaheim, ALDS Game 1 9:37 p.m./6:37 p.m.

 

Fri., October 9th Detroit Tigers/Minnesota Twins @ New York Yankees, ALDS Game 2 6:07 p.m.
Boston Red Sox @ Los Angeles Angels of Anaheim, ALDS Game 2 9:37 p.m./6:37 p.m.

 

Sat., October 10th Los Angeles Dodgers @ St. Louis Cardinals, NLDS Game 3 6:07 p.m./5:07 p.m.
Philadelphia Phillies @ Colorado Rockies,
NLDS Game 3
9:37 p.m./7:37 p.m.

 

Source: Major League Baseball


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