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Sponsorships, Promotions
News regarding sponsorship agreements in baseball, as well as promotions

Miami Marlins to Host "Legends of Wrestling Night" in August PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Thursday, 18 July 2013 10:59

It’s something that Bill Veeck knew and it’s a staple of the Minors: when all else fails, make sure you do creative promotions. The Miami Marlins have certainly taken this to heart for a date in late August.

Yes, the club that can boast the worst attendance in Major League Baseball in just the second season in a brand new ballpark is pulling out the stops on Aug 24 when they host a Legends of Wrestling Night which will feature over a dozen Hall of Famers, former World Champions and current professional wrestlers. You won’t get The Rock or Hulk Hogan, but former WWE/WCW Heavyweight Champion Bill Goldberg will throw out the first pitch, wrestlers will sign autographs during the game and then post-game there will be three to four wrestling matches inside the ring on the West Plaza of Marlins Park. While the list is subject to change, here’s who the Marlins have listed as appearing. No word on whether Jeffrey Loria or David Samson will be part of any cage matches:

* Bret “The Hitman” Hart (WWE Hall of Famer)

* Bill Goldberg (former WWE & WCW World Heavyweight Champion)

* Greg “The Hammer” Valentine (WWE Hall of Famer)

* Brutus “The Barber” Beefcake (former WWF Tag Team Champion)

* Koko B. Ware (WWE Hall of Famer)

* Jimmy “Mouth of the South” Hart (WWE Hall of Famer)

* The Nasty Boys (former WWF & WCW Tag Team Champions)

* Jim “The Anvil” Neidhart (former WWF Tag Team Champion)

* Bushwhacker Luke (former WWE superstar)

* The Genius (former WWE superstar)

* Mr. Anderson (former TNA World Heavyweight Champion)

* Chavo Guerrero (former WCW, WWE and TNA Tag Team Champion)

* Davey Boy Smith, Jr. (former WWE Tag Team Champion)

* Wes Brisco (current TNA superstar)

* Garett Bischoff (current TNA superstar)


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted here.

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MLB Players to Wear Special Stars and Stripes Caps on Independence Day PDF Print E-mail
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Written by Maury Brown   
Wednesday, 03 July 2013 12:39

4th of July Caps

As the ad went, there’s baseball, apple pie and Chevrolet. When we think of baseball, it’s often in the context as a wholly American experience, so it’s not surprising that on patriotic holidays, Major League Baseball promotes it.

As was the case on Memorial Day, tomorrow on Independence Day,  players will wear specially designed “Stars & Stripes” caps from New Era. This marks the sixth consecutive year that the league has done this with it benefiting ongoing fundraising and awareness initiatives for Welcome Back Veterans, which addresses the needs of returning veterans and their families.

According to the league and New Era, the caps will have the American flag etched into the team’s logo, with white or gray crowns and blue or red brims and buttons (the Toronto Blue Jays hat will once again incorporate a Maple Leaf design instead of the “Stars & Stripes”).


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted here.

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MLB to Honor Vets on Memorial Day with Special Uniforms PDF Print E-mail
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Written by Maury Brown   
Wednesday, 22 May 2013 14:41

Memorial Day MLB jerseyBaseball uniform traditionalists have scoffed at it, but the fact that America and baseball are intertwined makes “why” the league does it far more important.  As Major League Baseball has done now for several years, each team will wear specially designed caps and jerseys featuring an authentic military digital camouflage design licensed from the United States Marine Corps on Monday, May 27 in honor of Memorial Day.

MLB will also conduct a moment of silence prior to all games throughout Memorial Day weekend to honor members of the military who lost their lives serving their country. On Memorial Day itself, MLB will join the National Moment of Remembrance where all games will stop for a moment of silence at 3:00 p.m. local time.

MLB has committed $23 million to Welcome Back Veterans (welcomebackveterans.org) since its inception in 2008 and as part of that ongoing effort the league will donate 100% of its net proceeds from sales of the caps and jerseys to Welcome Back Veterans.

According to the league, MLB Clubs will have the opportunity to wear the uniforms on other days where they honor the military.

MLB Memorial Day hats


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted here.

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San Francisco Giants to Wear Special Gold Jerseys and Caps When Receiving 2012 World Series Rings PDF Print E-mail
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Written by Maury Brown   
Monday, 01 April 2013 16:22

Giants Gold Uniforms and caps

When you hear the saying, “We’re golden,” it’s not often that you think of a team uniform in Major League Baseball. There have been highlights of it (the Nationals come to mind), but not to the extent about to unfold.

When the San Francisco Giants receive their second World Series rings on Sunday, April 7 they will be wearing these specially-designed jerseys from Majestic and caps from New Era embossed in gold to commemorate their 2012 World Series Championship.

And, since it’s well known that fans (and clubs) love to see uniform options light-up cash registers, these official New Era caps and Majestic jerseys will be available this weekend at Giants Dugout Stores and online through MLB.com. One could say you not only get to support the Giants, but in doing so, wear some bling.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted here.

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This is How Bad Miami Marlins Ticket Sales Are Going PDF Print E-mail
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Written by Maury Brown   
Thursday, 07 March 2013 16:23

Marlins

Unlike other sports, Opening Day in Major League Baseball is one of—if not the—most highly attended game for each club in the league. Hope springs eternal for all teams, and fans that have pent up energy over the long, cold winter are ready to begin thinking about the warming days of summer.

So, it’s no surprise that the one game of the year that nearly every club has little problems selling out is Opening Day. Or, that seems to be, unless you’re named the Miami Marlins.

Yes, after the massive unloading of players this past off-season, and the PR debacle that owner Jeffrey Loria unleashed, getting fans to purchase tickets hasn’t been easy. Few lined up for single-game tickets, and now, the Marlins are working a ticket promotion to at least get some fans into the new stadium, that is just coming up on its second year.

Yes, sales are so bad that the Marlins are running a promo that if you buy a ticket to Opening Day, they’ll give you complimentary ticket for any home game in April or May. So, not only are they trying to get people in the gate on Opening Day, they’re looking to get fannies in the seats during what is historically the most difficult two months of the season to make sales.

So, remember, when you see a bunch of empty seats in April and May at Marlins Stadium, it speaks to the fact that not only is the club having a hard time selling tickets, they can’t give them away at a rate that fills the seats, as well.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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Brewers Fan Uniform Design Contest Down to Three Finalists PDF Print E-mail
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Written by Maury Brown   
Tuesday, 15 January 2013 12:32

Let's face it, people love contests. And, if you’re a fan of baseball, you also likely have weighed on this uniform or that, discussing the good and the bad of design.

The Milwaukee Brewers have taken the two and put them together making a contest to design an alternate on-field uniform. Over 700 entries were submitted, and now it’s down to three finalists. The pessimist says this is about saving money on a uniform design, but clearly this is about engaging fans and making them feel part of the Brewers community. Hat tip to them for that.

The three finalists – two of whom live outside of Wisconsin - have been invited by the Brewers to travel to Milwaukee for Brewers On Deck at the Delta Center on Sunday, January 27 where the winner will be announced on the Klement’s Main Stage. According to the Brewers, the “reveal” will be hosted by Brewers pitcher John Axford.  The winner will receive a trip to Brewers Spring Training 2013 to see the winning design on the field at a game.

Ron Verrecchio from Catonsville, Maryland, Ben Peters from Richfield, Minnesota and Nicholas Fout from Madison, Wisconsin have all been invited to appear at Brewers On Deck to discuss their designs as they try to win the trip to Spring Training. The panel discussion will take place at 10:15 am on the Main Stage.

A fan vote to help determine the winner is now open at Brewers.com/uniform and the three finalists’ designs can be viewed below.

In addition to the fan vote, a panel of voters including Axford, Brewers President of Baseball Operations and General Manager Doug Melvin and Brewers Chief Operating Officer Rick Schlesinger will judge the finalists.  The fan vote will remain open until Tuesday, January 22 at 10 a.m. CT and will count as one vote among the panel of eight judges. Other judges include Jill Aronoff, Brewers Senior Director – Merchandise Branding and representatives from Majestic, New Era and the Milwaukee Journal Sentinel.

The hats and uniforms from the winning design will be worn by all Brewers players and coaches at the Friday, March 22 Spring Training game at Maryvale Baseball Park against the Chicago Cubs.

In addition, the Brewers announced today that the uniforms will also be worn at Miller Park on Saturday, March 30 as the Brewers take on the Chicago White Sox in an exhibition game.

Merchandise including t-shirts and hats featuring the winning design will be available for purchase at the Brewers Team Store by Majestic at Miller Park and at the Brewers Team Store at Maryvale Baseball Park in Phoenix.

The three design renderings – jerseys and hats - are below.

Ben Peters, Richfield, Minnesota
Ben Peters, Richfield, Minnesota
Ron Verrecchio, Catonsville, Maryland
Ron Verrecchio, Catonsville, Maryland
Nicholas Fout, Madison, Wisconsin
Nicholas Fout, Madison, Wisconsin

Source: Milwaukee Brewer


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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From the Winter Meetings: A Rawlings Briefcase Made of Glove Leather PDF Print E-mail
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Written by Maury Brown   
Thursday, 06 December 2012 18:05

Baseball fans all agree: the smell of a glove is a glorious thing. Problem is, you can’t really take a glove around with you to meetings at the office. Rawlings has come up with the solution with this ever so cool briefcase made from (you guessed it), glove leather. Everything is made from the same materials that Rawlings uses in their gloves and that makes sense as each of them are manufactured in same factory Rawlings makes baseball gloves in. So, you think you want one? Cost according to a rep at the Winter Meetings Trade Show is $450.

Rawlings Briefcase

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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From the Winter Meetings: The Next-Gen Baseball Glove with No Leather and a $600-$800 Pricetag PDF Print E-mail
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Written by Maury Brown   
Tuesday, 04 December 2012 20:59

Reporting from the Baseball Winter Meetings in Nashville....

The glove. It’s personal. It’s important. For players at the highest levels of the game, they’ll tell you it’s an extension of their hand that is cherished and protected as if it was their child. While designs have changed, the materials haven’t deviated too far from the tried and true of leather.

But, at the Baseball Winter Meetings, I was introduced to something that could be the next generation of glove. It has no leather, but instead the key surface materials are made of nylon microfiber giving the glove a near suede look and feel while being light. And because it’s not leather, the glove retains its form without “pancaking” over time as the glove ages and breaks in. To top it off, a custom mold of your hand is used that creates a seamless fit when closing it.

You know you want it. You have to try it. But, if you do, better bust out the wallet. Cost of this next generation of glove manufactured by Carpenter Trade Company is between $600 and $800. Check out more details at CarpenterTrade.com

Carpenter Glove

Source: Carpernter Trade Co.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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From the Winter Meetings: The New Era Miami Marlins Tuque PDF Print E-mail
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Written by Maury Brown   
Monday, 03 December 2012 21:26

Nashville - It’s hard to imagine it being so cold in Miami for the few diehard Marlins fans out there to want skiwear fashion, but the folks at New Era caps have created such a thing. Fresh for the Fall product line, New Era is offering, yes… a Miami Marlins tuque. Get off, you hoser Jeffery Loria!!!

Marlins Tuque

Maury Brown will be reporting daily from the Baseball Winter Meetings in Nashville for The Biz of Baseball, Baseball Prospectus, and Forbes.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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Anheuser-Busch and Major League Baseball Properties Renew Sponsorship Agreement PDF Print E-mail
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Written by Maury Brown   
Wednesday, 22 August 2012 11:23

MLBAnheuser-Busch and Major League Baseball Properties today announced a continuation of their long-term partnership by entering into a six-year renewal of the sponsorship agreement that designates Budweiser as the Official Beer Sponsor of Major League Baseball, continuing a relationship that has lasted more than 30 years. Financial terms were not released.

As part of the sponsorship, Anheuser-Busch will have exclusive rights within the malt beverage category to use the MLB marks and logos.  Budweiser also will be presenting sponsor of MLB Opening Week and the Player of the Month awards, as well as a cornerstone partner of the MLB Fan Cave, the league initiative geared towards engaging fans via social media while increasing the profile of star players and placing baseball at the center of all things pop culture. At the MLB Fan Cave in New York, Budweiser will be a presenting sponsor of the MLBFanCave.com Concert Series, which in 2012 has featured popular musical acts including Nas, Daughtry, Adam Lambert, The Avett Brothers and Far East Movement.

New in 2012, Budweiser will be the presenting sponsor of the first-ever Wild Card Games, the single-elimination games between the two Wild Card teams from each league that will be played on Oct. 5, with the winners advancing to their respective Division Series. MLB expanded the Postseason format earlier this year.

“For more than 30 years, America's national pastime has partnered with America's beer and we are proud to continue the union of two brands that evoke such loyalty and emotion," said Tim Brosnan, Major League Baseball Executive Vice President, Business. "By partnering on initiatives like the Wild Card and MLB Fan Cave, this new agreement truly demonstrates an evolution in our relationship."

“MLB has a broad and growing fan base and our partnership gives Budweiser a presence with a large and loyal audience of adult beer drinkers,” said Blaise D’Sylva, vice president of media, sports and entertainment marketing at Anheuser-Busch. “As the Official Beer Sponsor, our focus is on Budweiser enhancing the baseball experience for fans, whether in-game or at-home, through exclusive content and unique opportunities at point-of-sale, on-premise and via our social media channels.” 

To celebrate its renewed status as the Official Beer Sponsor of MLB, Budweiser will host a “Made in MLB Fan Cave” concert tonight with The Walkmen, who will embark on a U.S. tour this fall in support of their sixth studio album, the critically-acclaimed Heaven. More than 200 Budweiser Facebook fans will be in attendance at the Fan Cave in New York City, where they will hear a set by The Walkmen and have an opportunity to sample Budweiser’s new “Project 12” beers, small-batch Budweiser “tribute beers,” three of which will be nationally available later this year in a Fall sampler pack.

In addition to its status as Official Beer Sponsor of MLB, Budweiser sponsors 23 of the league’s 30 teams and continues to support America’s fallen heroes throughout the 2012 MLB season via its “Walk Off a Hero” program. Budweiser is donating $5,000 for every walk-off win during baseball’s regular season to the Folds of Honor Foundation, which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while serving their country.

Source: Major League Baseball


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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