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Fox Sports en Español Releases Spanish Language MLB Postseason Broadcast Schedule PDF Print E-mail
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Written by Maury Brown   
Friday, 16 October 2009 12:08

MLB Postseason

Fox Sports en Español announces its lineup of exclusive Spanish-language broadcasts for the 2009 Major League Baseball post-season, including the American League Championship Series, where the Los Angeles Angels will take on the New York Yankees starting on Friday, October 16th at 7:30pm EST and the World Series starting on Wednesday, October 28th at 7:30pm EST.

Fox Sports en espanolFor the ninth consecutive year, Fox Sports en Español is offering live Spanish-language coverage of the MLB postseason, including the American League Championship Series and the World Series.

In addition, as part of a seven-year partnership with Fox Broadcasting Company that runs through the 2013 season, Fox Sports en Español will continue to offer live and exclusive Spanish-language coverage of approximately 26 regular season games each year.

Accordng to John Ourand of the SportsBusiness Journal, Fox is making ALCS Spanish language feed available on its NY O&O WWOR-MYT. Fox Sports en Espanol will black out its game feed in NY market.

Select Read More to see Spanish broadcasts for the ALCS and World Series on Fox Sports en Español

Read more...
 
MLB Reaches New Broadcast Agreements in China PDF Print E-mail
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Written by Maury Brown   
Thursday, 15 October 2009 10:44

MLB

China

Major League Baseball International (MLBI) has entered into new agreements with three additional broadcast partners in China, bringing total regional coverage of the 2009 World Series to five networks reaching more than 250 million potential viewers across Beijing, Guangdong, Jiangsu, Shanghai and Shenzhen. New deals with Shenzhen TV and Jiangsu TV will begin with the 2009 World Series and include the 2010 MLB All-Star Game, 2010 World Series and episodes of “This Week in Baseball” (TWIB); a new agreement with Beijing TV will bring the 2009 Fall Classic to fans in the nation’s capital. MLBI has existing relationships with Shanghai Media Group (SMG) and Guangdong TV. Since 2007, SMG has broadcast the World Series, MLB All-Star Game and a China-specific edition of “This Week in Baseball.” Guangdong TV, one of the largest and most influential sports stations in southern China, broadcasts TWIB, regular season games and the World Series and will be on hand to call the action live for the 2009 Fall Classic.

MLBI also has agreements with 50 television and radio partners to broadcast the American League Championship Series (ALCS) and World Series in 15 languages to 233 countries and territories around the world. MLBI, which will utilize its own production team and facilities for the postseason telecasts, available in both standard and high definition, also will broadcast the games to nearly one million United States Armed Forces personnel stationed around the world and aboard U.S. Naval ships-at-sea via the Armed Forces Network.

“The tremendous passion for baseball all across the globe is demonstrated by the interest in Major League Baseball games, especially the World Series,” said Paul Archey, Senior Vice President, International Business Operations, Major League Baseball. “MLB is committed to baseball’s continued development and exposure, and we are extremely excited about our extended reach in China, as well as our partnerships with broadcasters around the world.”

Along with MLB International’s broadcast of the World Series, there will be six foreign broadcasters on hand for live commentary, including television broadcasters from Canada, China, the Dominican Republic, Japan, Mexico and Panama. FOX Sports en Español and ESPN International will also call the action live from both sites.

Veteran broadcasters Dave O’Brien and Cy Young award winner, three-time All-Star and National League Rookie of the Year Rick Sutcliffe will call the action for this year’s ALCS and World Series for MLB International. Sutcliffe has worked as a broadcaster for MLB International’s postseason telecasts since 2004, and serves as an ESPN Major League Baseball Analyst, appearing on Wednesday night telecasts since 2002 and for ESPN Radio during the Division Series this year. O’Brien, who will broadcast his sixth postseason for MLB International, joined ESPN in 2002 as a play-by-play commentator where he currently works on MLB Wednesday night telecasts. O’Brien is also the radio play-by-play voice for the Boston Red Sox.

Source: Major League Baseball


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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20 DVD Set Chronicles 65 Years of the World Series PDF Print E-mail
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Written by Maury Brown   
Wednesday, 14 October 2009 16:34

MLBMLB announced today that MLB Productions will make a special archive of all 65 years worth of the World Series on film available by DVD boxset for $179.99.

The incredible set comes on 20 DVDs, includes a 58-page booklet tracing memorable World Series moments dating back to 1903, with the Forward by Bob Costas.

The set will be available in stores on Nov. 10, but can be pre-ordered now through MLB.com. For the baseball junky, here is the breakdown of each disc in the set:

  • DISC 1: 1943 Yankees, 1944 Cardinals, 1945 Tigers, 1946 Cardinals, 1947 Yankees, 1948 Indians (approx 182 min)
  • DISC 2 1949-53 Yankees (approx 167 min)
  • DISC 3 1954 Giants, 1955 Dodgers, 1956 Yankees (approx 115 min)
  • DISC 4 1957 Braves, 1958 Yankees, 1959 Dodgers, 1960 Pirates, 1961 Yankees (approx 182 min)
  • DISC 5 1962 Yankees, 1963 Dodgers, 1964 Cardinals (approx 100 min)
  • DISC 6 1965 Dodgers, 1966 Orioles, 1967 Cardinals, 1968 Tigers (approx 152 min)
  • DISC 7 1969 Mets, 1970 Orioles, 1971 Pirates (approx 116 min)
  • DISC 8 1972-74 A's, 1975-76 Reds (approx 170 min)
  • DISC 9 1977-78 Yankees, 1979 Pirates, 1980 Phillies, 1981 Dodgers (approx 166 min)
  • DISC 10 1982 Cardinals, 1983 Orioles, 1984 Tigers (approx 107 min)
  • DISC 11 1985 Royals, 1986 Mets, 1987 Twins (approx 119 min)
  • DISC 12 1988 Dodgers, 1989 A's, 1990 Reds (approx 177 min)
  • DISC 13 1991 Twins, 1992 Blue Jays (approx 139 min)
  • DISC 14 1993 Blue Jays, 1995 Braves (approx 132 min)
  • DISC 15 1996 Yankees, 1997 Marlins (approx 143 min)
  • DISC 16 1998-2000 Yankees (approx 186 min)
  • DISC 17 2001 Diamondbacks, 2002 Angels (approx 145 min)
  • DISC 18 2003 Marlins, 2004 Red Sox (approx 142 min)
  • DISC 19 2005 White Sox, 2006 Cardinals (approx 152 min)
  • DISC 20 2007 Red Sox, 2008 Phillies (approx 163 min)


OTHER NEWS FROM THE BUSINESS OF SPORTS NETWORK

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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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Video: "This is Beyond a Childhood Dream" Features Jeter, Weaver, Loney, and Rollins PDF Print E-mail
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Written by Maury Brown   
Wednesday, 14 October 2009 11:33

In a continuation of their "This is Beyond Baseball" series, MLB will air a new 30 second ad which premiers on TBS with tomorrow's LCS game between the Dodgers and the Phillies (and on Friday with the Yankees/Angels game on FOX).

The ad called "Beyond a Childhood Dream" features childhood images of Derek Jeter, Jered Weaver, James Loney, and Jimmy Rollins along with current footage.

See the ad in ad in advance below:

Source: Major League Baseball


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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MLB Release Broadcast Schedule for 2009 League Championship Series PDF Print E-mail
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Written by Maury Brown   
Tuesday, 13 October 2009 17:07

MLB Postseason on TBS, FOXThe following is the national broadcast schedule for the National League and the American League Championship Series. TBS will provide national coverage of the National League Championship Series between the Philadelphia Phillies and the Los Angeles Dodgers and FOX Sports will provide national coverage of the American League Championship Series between the Los Angeles Angels of Anaheim and the New York Yankees. ESPN Radio will provide complete coverage of all League Championship Series games, and additional coverage will be provided by XM Radio, MLB International and MLB.com.

Date

Game

Network

First Pitch (ET/Site Time)

Thurs., Oct. 15th

NLCS Game 1, PHI @ LAD

TBS

8:07 p.m./5:07 p.m.

Fri., Oct. 16th

NLCS Game 2, PHI @ LAD

TBS

4:07 p.m./1:07 p.m.

 

ALCS Game 1, LAA @ NYY

FOX

7:57 p.m.

Sat., Oct. 17th

ALCS Game 2, LAA @ NYY

FOX

7:57 p.m.

Sun., Oct. 18th

NLCS Game 3, LAD @ PHI

TBS

8:07 p.m.

Mon., Oct. 19th

ALCS Game 3, NYY @ LAA

FOX

4:13 p.m./1:13 p.m.

 

NLCS Game 4, LAD @ PHI

TBS

8:07 p.m.

Tues., Oct. 20th

ALCS Game 4, NYY @ LAA

FOX

7:57 p.m./4:57 p.m.

Wed., Oct. 21st

NLCS Game 5*, LAD @ PHI

TBS

8:07 p.m.

Thurs., Oct. 22nd

ALCS Game 5*, NYY @ LAA

FOX

7:57 p.m./4:57 p.m.

Fri., Oct. 23rd

NLCS Game 6*, PHI @ LAD

TBS

8:07 p.m./5:07 p.m.

Sat., Oct. 24th

ALCS Game 6*, LAA @ NYY

FOX

4:13 p.m. ^

 

NLCS Game 7*, PHI @ LAD

TBS

8:07 p.m./5:07 p.m.

Sun., Oct. 25th

ALCS Game 7*, LAA @ NYY

FOX

8:20 p.m.

* indicates if necessary.
^ If NLCS is complete, then ALCS Game 6 will shift to primetime.

Please note that the schedule above is tentative and subject to change based on postponed and/or suspended games.

Source: Major League Baseball


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MLB LDS Coverage Pushes TBS to Highest-Viewed Week in Their History PDF Print E-mail
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Written by Maury Brown   
Tuesday, 13 October 2009 16:32

MLB on TBSEven with the fact that 3 of the 4 series were sweeps, and none went the full 5 games, TBS’s exclusive coverage of the MLB League Division Series (LDS) led the network to its most-viewed week in the 33-year history of the network.  For the 2009 LDS, TBS garnered double-digit increases in ratings, total viewers and households.  Over the course of 13 LDS games, TBS averaged a 3.1 US household rating, up 11%, and an 11% increase in total viewers (4,769,000 vs. 4,282,000) when compared to the 2008 LDS.  In addition, the 2009 LDS has averaged 3,575,000 households, an increase of 11%.

Last week, TBS averaged 5.4 million viewers, 4.0 million households, 1.1 million adults 18-34, 2.5 million adults 18-49 and 2.5 million adults 25-54 in primetime.  In addition, TBS was ad-supported cable’s #1 network for the week in primetime and on a total day basis among households, viewers and key demographics.
For TBS’s six days of MLB Postseason coverage, the network saw strong growth in all key demos when compared to 2008, including:
A18-34: +11%; 956,000 this year vs. 859,000 in 2008
A18-49:  +7%;   2,057,000 vs. 1,925,000
A25-54:  +5%;  2,141,000 vs. 2,030,000
M18-34:  +11%; 642,000  vs. 579,000
M18-49:  +7%;  1,410,000 vs. 1,321,000
M25-54:  +4%;  1,472,000 vs. 1,413,000

In addition, TBS had several other notable deliveries for the week:

  • Among total viewers, TBS’s average primetime delivery marked an extraordinary 232% improvement over its prior-week average (1.6 million).
  • In total day, TBS delivered 2.0 million viewers; 1.5 million households; 483,000 adults 18-34; 962,000 adults 18-49; and 944,000 adults 25-54.  The network beat its previous best week ever (Oct. 1-7, 2007) in all five total day categories.
  • Including the MLB Tiebreaker on TBS, the network’s Major League Baseball coverage out-delivered cable primetime and total day on five of the seven days last week.
  • The American League Division Series Game #3 between the Minnesota Twins and the New York Yankees was TBS’s most-watched program since the 2008 American League Championship Series Game #7 between the Boston Red Sox and the Tampa Bay Rays (Oct. 19, 2008).  The Twins/Yankees game was also the most-watched LDS game since Oct. 8, 2007 (Game 4 of the Indians-Yankees LDS series).

Each LDS had strong ratings and household deliveries:

  • The Minnesota Twins/New York Yankees series earned a 4.2 U.S. household rating and 6,616,000 total viewers.
  • The Twins/Yankees series averaged a 21.2 rating in the Minneapolis/St. Paul market and a 14.3 rating in the New York market.
  • The St. Louis Cardinals/Los Angeles Dodgers series delivered a 3.1 U.S. household rating, and 4,721,000 total viewers.
  • The Cardinals/Dodgers series averaged a 18.1 rating in the St. Louis market and a 8.3 rating in the Los Angeles market.
  • The Colorado Rockies/Philadelphia Phillies series earned a 2.5 U.S. household rating and 3,816,000 total viewers.
  • The Rockies/Phillies series averaged a 18.7 rating in the Philadelphia market and a 13.6 rating in the Denver market.
  • The Boston Red Sox/Los Angeles Angels of Anaheim series earned a 2.6 U.S. household rating and 3,966,000 total viewers.
  • The Red Sox/Angels series averaged a 13.9 rating in the Boston market and a 7.3 rating in the Los Angeles market.

TBS’s exclusive coverage of the National League Championship Series (NLCS) will begin on Thursday, Oct. 15, with the Los Angeles Dodgers hosting the defending champion Philadelphia Phillies at 8 p.m. (ET), preceded by the MLB On Deck pregame show at 7:30 p.m. (ET).
Source:  Based on Nielsen Media Research, Live + Same Day data. MLB League Divisional Series FINAL TBS, 10/07/09 - 10/12/09 vs. 10/01/08 - 10/06/08


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TBS Sees Double-Digit Increases Over Five Days of Division Series PDF Print E-mail
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Written by Maury Brown   
Monday, 12 October 2009 15:14

MLB on TBSThe 2009 MLB League Division Series (LDS) continues to deliver strong ratings for TBS, averaging a 3.1 U.S. household rating, up 11%, and a 10% increase in total viewers (4,728,000 vs. 4,282,000) when compared to the 2008 LDS. In addition, the 2009 LDS has averaged 3,563,000 households, an increase of 11%.

For TBS’s five days of MLB Postseason coverage, the network has seen strong growth in all key demos when compared to 2008, including:

o A18-34: +11%; 955,000 this year vs. 859,000 in 2008

o A18-49: +7%; 2,053,000 vs. 1,925,000

o A25-54: +5%; 2,136,000 vs. 2,030,000

o M18-34: +11%; 643,000 vs. 579,000

o M18-49: +7%; 1,412,000 vs. 1,321,000

o M25-54: +4%; 1,473,000 vs. 1,413,000

TBS’s exclusive coverage of the LDS on Sunday, Oct. 11, delivered strong local market results, including:

o Angels/Red Sox Game #3 delivered a 14.8 rating in the Boston market and a 5.9 rating in the Los Angeles market.

o Yankees/Twins Game #3 delivered a 16.1 rating in the New York market and a 22.9 rating in the Minneapolis/St. Paul market.

o Phillies/Rockies Game #3 delivered a 16.9 rating in the Philadelphia market and a 19.6 rating in the Denver market.

The following are ratings for Day 5 of the LDS by way of the SportsBusiness Daily. The numbers represent the overnight ratings in metered markets compared to like games played in 2008

OVERNIGHT RATINGS FOR DAY FIVE OF MLB DIVISIONAL SERIES ON TBS
'09 GAME
TIME
MM
RATING
'08 GAME
MM
RATING
% +/-
Angles-Red Sox 12:00-4:07pm
2.4
Phillies-Brewers
1.9
26.32%
Yankees-Twins 7:00-10:40pm
5.0
Rays-White Sox
2.8
78.58%
Phillies-Rockies 10:40pm-2:22am
3.1
Angels-Red Sox
4.8
-35.42%
METERED-MARKET AVERAGE
3.5
3.2
9.38%

Source: Neilsen Media Research by way of the SportsBusiness Daily

The MLB Postseason on TBS continues today with Game #4 between the Philadelphia Phillies and the Colorado Rockies at 6 p.m. (ET). TBS MLB on Deck will lead off the coverage with a 30-minute pre-game beginning at 5:30 p.m. (ET). Inside MLB presented by Captain Morgan will conclude TBS’s daily coverage, following the completion of the Phillies/Rockies game.

TBS’s exclusive coverage of the National League Championship Series (NLCS) will begin Thursday, Oct. 15, with the Los Angeles Dodgers hosting the winner of the Colorado Rockies/Philadelphia Phillies series.

Source: Turner Sports


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MLB Sees National TV Ratings Down for 2009 Regular Season PDF Print E-mail
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Written by Maury Brown   
Monday, 12 October 2009 13:27

MLBAccording to a report by John Ourand of the SportsBusiness Journal, the lack of pennant races, ratings for MLB’s regular season ended down for national broadcasters FOX and ESPN.

FOX saw its Saturday afternoon game ratings drop 10 percent to a 1.8 rating/2.74 million viewers. According to the SBJ, “Fox ended its regular season Oct. 2 with a 1.2/1.7 million average for a Saturday afternoon schedule that had just one game with postseason implications. That’s 48 percent off 2008’s numbers, when the last weekend of the regular season featured three games that had playoff implications for Fox, drawing a 2.3 rating.”

ESPN saw its Sunday Night Baseball ratings dip 6 percent, to a 1.6 U.S. household rating, or 2.46 million viewers. When including all of ESPN’s 66 games that aired on Mondays and Weds., as well, ratings dropped 8 percent over 66 games, to a 1.1/1.6 million viewers.

Of the national broadcasters TBS was the one lone bright spot, seeing ratings climb under a percentage point, a “0.6 U.S. household rating from a 0.5. Its viewer numbers jumped 27 percent, from 730,000 to 930,000.”

At the regional level, half the clubs saw ratings increases with biggest gainers being the Nationals (up 67 percent), Rangers (up 58 percent), Giants (up 39 percent), Braves (up 35 percent), and Rockies (up 26 percent).

Decliners were the A’s (down 53 percent, this season on CSN California), Indians (down 27 percent), Reds (down 23 percent), and Brewers (down 17 percent).

Below is a complete breakdown of each of the clubs via their respective regional sports networks:

Local MLB ratings by RSN

RSN Team 2009 rating (change from 2008) 2009 HHs (change from 2008)
NESN Red Sox
9.46 (-7.1%)
228,000 (-6.6%)
FS Midwest Cardinals
7.97 (1.0%)
100,000 (2.0%)
CSN Philadelphia Phillies
7.13 (24.0%)
210,000 (24.3%)
FS Detroit Tigers
6.89 (10.1%)
133,000 (9.9%)
FS North Twins
6.25 (-16.4%)
108,000 (-15.6%)
FS Wisconsin Brewers
6.16 (-17.1%)
56,000 (-15.2%)
FSN Northwest Mariners
5.20 (25.3%)
95,000 (28.4%)
YES Yankees
4.66 (10.7%)
346,000 (11.3%)
CSN Chicago Cubs
4.16 (-16.3%)
145,000 (-15.7%)
FSN Rocky Mountain Rockies
4.12 (25.6%)
63,000 (31.3%)
FS Ohio Reds
3.81 (-23.0%)
35,000 (-22.2%)
Cox/SD4 Padres
3.80 (-9.7%)
41,000 (-6.8%)
SUN Sports Rays
3.54 (NA)
65,000 (NA)
FS South Braves
3.52 (35.4%)
83,000 (38.3%)
SportSouth Braves
3.42 (34.6%)
81,000 (37.3%)
FS Florida Marlins
3.33 (-8.5%)
52,000 (-7.1%)
FS Arizona Diamondbacks
3.32 (-19.0%)
62,000 (-16.2%)
CSN Bay Area Giants
3.27 (39.1%)
81,000 (42.1%)
FSN Pittsburgh Pirates
3.25 (18.2%)
38,000 (18.8%)
SunSports Marlins
3.23 (-12.9%)
50,000 (-12.3%)
FS Florida Rays
3.13 (-9.8%)
57,000 (-8.1%)
FS Kansas City Royals
3.09 (8.0%)
29,000 (7.4%)
MASN/MASN2 Orioles
2.90 (9.8%)
32,000 (10.3%)
FS Houston Astros
2.90 (-5.8%)
61,000 (-3.2%)
SportsTime Ohio Indians
2.84 (-27.4%)
43,000 (-28.3%)
SportsNet New York Mets
2.69 (-17.2%)
200,000 (-16.7%)
FS Southwest Rangers
2.54 (57.8%)
63,000 (61.5%)
CSN Chicago White Sox
2.28 (8.1%)
80,000 (9.6%)
FS Prime Ticket Dodgers
2.15 (12.0%)
122,000 (13.0%)
FS West Angels
1.22 (-10.3%)
69,000 (-10.4%)
CSN California A’s
0.82 (-52.6%)
20,000 (-52.4%)
MASN/MASN2 Nationals
0.60 (66.7%)
14,000 (75.0%)
Note: Comparable data for the Blue Jays was unavailable.

Source: SportsBusiness Journal


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UPDATED TBS BROADCAST SCHEDULE FOR DIVISION SERIES PDF Print E-mail
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Written by Maury Brown   
Sunday, 11 October 2009 16:32

MLB on TBSFollowing the postponed Game 3 of the NLDS from Coors Field, and the sweep of the Red Sox by the Angels in the ALDS, TBS has updated their broadcast schedule:

MLB DIVISION SERIES ON TBS SCHEDULE

Mon., October 12: (If Yankees/Twins continues to Game #4)

 

3:30 p.m.                 TBS MLB On Deck

Ernie Johnson (host), Dennis Eckersley (analyst), Cal Ripken (analyst) and David Wells (analyst)

 

4 p.m.                      Philadelphia Phillies @ Colorado Rockies , Game #4

Announcers: Brian Anderson (play-by-play), Joe Simpson (analyst) and David Aldridge (reporter)

 

7:30 p.m.                 New York Yankees @ Minnesota Twins, Game #4*

Announcers: Chip Caray (play-by-play), Ron Darling (analyst) and Craig Sager (reporter)

 

Post-game             Inside MLB presented by Captain Morgan

Ernie Johnson (host), Dennis Eckersley (analyst), Cal Ripken (analyst) and David Wells (analyst)

 

Mon., October 12: (If Yankees/Twins concludes)

 

5:30 p.m.                 TBS MLB On Deck

Ernie Johnson (host), Dennis Eckersley (analyst), Cal Ripken (analyst) and David Wells (analyst)

 

6 p.m.                      Philadelphia Phillies @ Colorado Rockies , Game #4

Announcers: Brian Anderson (play-by-play), Joe Simpson (analyst) and David Aldridge (reporter)

 

Post-game             Inside MLB presented by Captain Morgan

Ernie Johnson (host), Dennis Eckersley (analyst), Cal Ripken (analyst) and David Wells (analyst)

* If Necessary

Source: Turner Sports


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TBS Sees MLB LDS Coverage Up 15% Over First Two Days PDF Print E-mail
Written by Maury Brown   
Friday, 09 October 2009 15:12

MLB on TBSTBS continues to see solid ratings with its exclusive coverage of the 2009 MLB Division Series (LDS), averaging a 3.1 U.S. household rating, up 15%, and a 15% increase in total viewers (4,525,000 vs. 3,929,000) over the first two days of the 2008 LDS.  The LDS has averaged 3,526,000 households over the first two days of the 2009 LDS on TBS, marking the best two day average for the start of the Division Series since 2005.  Day two of the LDS featured the Colorado Rockies @ Philadelphia Phillies (Game #2), St. Louis Cardinals @ Los Angeles Dodgers (Game #2) and the Boston Red Sox @ Los Angeles Angels of Anaheim (Game #1).

  • For TBS’ two days of MLB Postseason coverage, the network has seen significant growth in all key demos, including:
    • A18-34: +17% 963,000 this year vs. 824,000 in 2008
    • A18-49:  +9% 2,003,000 vs. 1,831,000
    • A25-54:  +7% 2,041,000 vs. 1,899,000
    • M18-34:  +19% 690,000  vs. 582,000
    • M18-49:  +10% 1,441,000 vs. 1,315,000
    • M25-54:  +6% 1,473,000 vs. 1,386,000
  • The past three days have been TBS' most watched of 2009 in primetime, with its exclusive coverage of the MLB tiebreaker game on Oct. 6, followed by the first two days of the LDS on Oct. 7 and Oct. 8.
    • TBS’s exclusive coverage of the LDS delivered strong local market results, including:
    • The Rockies/Phillies Game #2 delivered a 15.2 rating in the Philadelphia market and a 9.2 rating in the Denver market.
    • The Cardinals/Dodgers Game #2 delivered a 18.3 rating in the St. Louis market and a 6.5 rating in the Los Angeles market.
    • The Red Sox/Angels Game #1 delivered a 13.2 rating in the Boston market and a 8.0 rating in the Los Angeles market.

The MLB Postseason on TBS continues today with a doubleheader coverage featuring Game #2 between the Minnesota Twins and the New York Yankees at 6 p.m. (ET), followed by Game #2 of the Boston Red Sox @ Los Angeles Angels of Anaheim at 9:30 p.m. (ET).  TBS MLB on Deck will lead off the coverage with a 30-minute pre-game beginning at 5:30 p.m. (ET).  Inside MLB presented by Captain Morgan will conclude TBS’s daily coverage, following the completion of the Red Sox/Angels game.

Source: Based on Nielsen Media Research, Live + Same Day data. MLB League Divisional Series through Day 2: TBS, 10/07/09 - 10/08/09 vs. 10/01/08 - 10/02/08.


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