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Ticket & Attendance Watch
Magic Tickets: The NL East for April '07 PDF Print E-mail
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Ticket & Attendance Watch
Written by Maury Brown   
Tuesday, 08 May 2007 08:24

A Biz of Baseball ExclusiveWith the first full month of the 2007 season in the books, it’s not too early to look at how clubs are doing in terms of ticket sales. By taking a look at April’s sales, we can get an idea of how last season’s wins and losses might impact off-season sales, as well as how any player acquisitions or stadium developments roll into the overall.

Using data from the Sports Business Journal, ESPN, and MLB.com, I’ll be digging into how clubs are doing in terms of ticket sales, starting today with the NL East. Needless to say, sales have not been good for the majority of the division with three clubs (Braves, Nationals, and Marlins) having sales in the bottom third of the league, while the Phillies and Mets are holding their own in the top ten.

How is the National League East faring in terms of ticket sales? Select Read More for details.

Read more...
 
Braves Offer Financing Plan for Season Tickets PDF Print E-mail
Ticket & Attendance Watch
Written by The Staff   
Tuesday, 24 April 2007 01:07

BravesIn a program thought to be the first of its kind in MLB, the Atlanta Braves and GE Money have joined together to offer a 90-day same-as-cash financing plan on the purchase of full or partial season-ticket packages. If it works for a washer and dryer, why not season tickets to see the Braves? As reported by the Atlanta Journal Constitution:

"It's a unique and interesting thing for our industry as a whole," Braves senior vice president of sales and marketing Derek Schiller said prior to Monday's announcement. "No other professional sports team has done this type of promotional plan to my knowledge."

The Braves began offering the financing plan during their first homestand of the season, and Schiller said "several" customers immediately bought season tickets using the option.

The GE Money Sport Finance Program is available for any ticket package over $199, which includes full or half season, 20-game plans, flex plans or by combining 4-game packs. Fans purchasing ticket plans in excess of that amount are eligible to apply to take advantage of a special 90-days, no payment and no interest term if the balance is paid before the end of the promotional period.

 
Paper Tickets Going the Way of the Dodo Bird? PDF Print E-mail
Ticket & Attendance Watch
Written by The Staff   
Friday, 09 March 2007 07:32

CellphoneTry putting your cell phone in a scrapbook...

Tim Lemke of the Washington Times reports today about the new technologies in place at the ballpark that may, one day, make that ticket stub in your scrapbook a thing of the past. As reported in Ballgame Keepsake Goes Electronic:

A host of professional teams, including the Washington Nationals, are introducing new systems allowing fans to enter games using their cell phone, driver's license or similar means, potentially making paper tickets a thing of the past.

The Nationals and Tickets.com last weekend began testing a new system called Ticket@Phone, which allows fans to send an electronic ticket to their cell phone and enter the game by scanning a bar code on the phone's screen. Only four fans used the service over the weekend at Space Coast Stadium in Viera, Fla., where the Nationals are in spring training. But the team plans to make it available to fans throughout the season at RFK Stadium on a trial basis.

Will the days of the paper ticket forever be gone?  "What you're seeing are the first steps toward the near-virtualization of the ticket," said Sean Moriarty, chief executive officer of Ticketmaster. "I don't think the [paper ticket] will be completely eliminated. But for a team, the goal is to provide fans as much flexibility as they can to access events." 

 
Red Sox Already Have Sold More than 2 million Tickets PDF Print E-mail
Ticket & Attendance Watch
Written by The Staff   
Monday, 29 January 2007 08:16

The Red SoxThe increased excitement generated by the off-season signings by the Red Sox are paying off.

The Red Sox report a 6.4% increase in ticket sales from the same period last year, and have already passed 2 million tickets sold. At this time last year, the Red Sox had sold 2,135,353 tickets compared to 2,272,724 as of today—a difference of 137,371.

“We continue to be aggressive in our efforts to make sure that our tickets get into the hands of more fans—of more families—rather than have so many hoarded by some of those who participate in the secondary market,” said Red Sox President/CEO Larry Lucchino. “That's why we limited the maximum purchase Saturday to eight tickets.  The bottom line is that we want more fans to have the opportunity to enjoy the Red Sox at Fenway Park.”

To that end, the club will offer tickets for the Green Monster, Right Field Roof Deck, Opening Day (Tuesday, April 10 vs. Seattle), Patriots Day (Monday, April 16 vs. Los Angeles Angels) and the nine home games versus the New York Yankees via on line drawings (with telephone options).

(source: The Red Sox

 
'07 Tickets: Brewers & Braves Push Season Tickets PDF Print E-mail
Ticket & Attendance Watch
Written by The Staff   
Wednesday, 22 November 2006 11:15

BrewersWith many clubs starting to announce ticket prices for the ’07 season, the Brewers and the Braves see adjustments to pricing.

The Milwaukee Brewers announced that they will keep prices for full or partial-season packages at ’06 prices, but that individual games throughout the season would increase an average of 7%. The freezing of prices would also apply to variable pricing games, which are considered to be premier marquee match-ups.

This method being used by the Brewers continues the trend of MLB clubs of working to expand long-term investments through full or partial-season plans. 

As reported by the Milwaukee Journal-Sentinel:

"Sixty or sixty-one of our games have some kind of discount or savings component," Schlesinger said. "We have a lot of different programs, such as seniors' and kids' discounts. We are still one of the best bargains in sports."

There will be 10 marquee games in 2007, including opening day on April 2 against the Los Angeles Dodgers, the six games against the Chicago Cubs and the Aug. 14-16 series against the World Series champion St. Louis Cardinals.

As with other professional sports franchises, the Brewers are trying to increase their season-ticket base. The decision to freeze season-ticket prices at 2006 levels is a way of attracting fans.

The cost for seats at Miller Park for the Milwaukee Brewers in the 2007 season. Included are marquee-game prices, individual-game prices (with increases from last season) and per-game season-ticket prices.

Type of seat Marquee Individual Season
Field Infield Box $50 $42, up from $38 $35
Field Outfield Box $42 $33, up from $30 $26
Loge Diamond Box $45 $36, up from $33 $30
Loge Infield Box $40 $32, up from $30 $25
Loge Outfield Box $32 $24, up from $22 $20
Terrace Box $23 $18, up from $17 $14
Terrace Reserved $18 $13, up from $12 $8
Field Bleachers $20 $16, up from $15 $10
Loge Bleachers $20 $16, up from $15 NA
Bernie's Terrace $12 $5, no change NA

 Source the Milwaukee Journal-Sentinel

 

BravesAs for the Braves, they plan on raising prices on most seating at Turner Field with increases from $1 to $7 on single-game tickets and $1 to $3 per game in season-ticket packages. As with the Brewers, the Atlanta Journal Constitution reports:

Season-ticket prices remain discounted vs. single-game prices. The dugout-level seats that cost as much as $60 on a single-game basis will cost $48 per game in season-ticket packages, up 7 percent from $45 last season. 

Braves senior vice president of sales and marketing Derek Schiller said about 30 percent of Turner Field's seating inventory will not change in price. Most of the unchanged prices are for seats in the upper deck.

Including those seats, the Braves figure their average ticket price will go up by less than $2, Schiller said. But the team can't determine its exact average price until it knows how many seats are sold at the discounted season-ticket prices, he said. 

Like last season, the Braves are offering a "buy two full season tickets, get two free" deal in the terrace reserved and Lexus pavilion sections. Also, the team again is offering $249 season tickets in the upper pavilion section in right field — $3 per game for 83 games, including two exhibitions.

 
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