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iN Demand and MLB Talks on Extra Innings “Serious” Print
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Written by Maury Brown   
Friday, 30 March 2007 05:55

iN DemandJohn Ourand and Eric Fisher of the Sports Business Journal are reporting via the Sports Business Daily that negotiations at the 11th hour between MLB and iN Demand to keep Extra Innings on cable are ongoing and “both sides are now characterizing the talks as extremely serious.”

Reportedly, MLB gives the odds of the deal occurring at 50-50 while cable representatives seem more pessimistic.

One of the key sticking points prior was matching the same number of households that DirecTV has signed on to do. iN Demand has said it will meet that provision via 80% of their digital households.

The sticking point now is the ownership equity component of The Baseball Channel. Recall that MLB has offered DirecTV a 20% ownership stake, but that is based on exclusivity. If iN Demand becomes a player, DirecTV's equity in ownership would need to be diluted.

 
 
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