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Ticket & Attendance Watch
Written by The Staff   
Friday, 09 March 2007 07:32

CellphoneTry putting your cell phone in a scrapbook...

Tim Lemke of the Washington Times reports today about the new technologies in place at the ballpark that may, one day, make that ticket stub in your scrapbook a thing of the past. As reported in Ballgame Keepsake Goes Electronic:

A host of professional teams, including the Washington Nationals, are introducing new systems allowing fans to enter games using their cell phone, driver's license or similar means, potentially making paper tickets a thing of the past.

The Nationals and Tickets.com last weekend began testing a new system called Ticket@Phone, which allows fans to send an electronic ticket to their cell phone and enter the game by scanning a bar code on the phone's screen. Only four fans used the service over the weekend at Space Coast Stadium in Viera, Fla., where the Nationals are in spring training. But the team plans to make it available to fans throughout the season at RFK Stadium on a trial basis.

Will the days of the paper ticket forever be gone?  "What you're seeing are the first steps toward the near-virtualization of the ticket," said Sean Moriarty, chief executive officer of Ticketmaster. "I don't think the [paper ticket] will be completely eliminated. But for a team, the goal is to provide fans as much flexibility as they can to access events." 

 
 
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