The NFL may rule television ratings, but when it comes to digital media and sports, Major League Baseball is king. MLB Advanced Media has become a gold-standard that other leagues try and emulate, and the digital-rights arm of baseball has ruled the mobile app world.
So, when the latest version of Apple’s highest-grossing app, MLB.com’s At Bat 13 is released, fans take notice. It’s out, and with it, Spring Training is not far behind.
The latest offering released on Thursday sports new functionality, is cross-platform, and hosts a new mobile platform.
As was the case last year, you can download it for free if you are a MLB.TV Premium subscriber. Unlocking all the features requires an MLB.TV Premium subscription which runs $129.99 for the season, or you can get it for $24.99 a month. Fans also may subscribe to MLB.com At Bat 13 for the one-time annual fee of $19.99, covering the entire season through the World Series. iOS users may pay $2.99/month with the recurring billing offer. A nice touch this year is that those that had At Bat last season will not need to download a whole new version if on Apple platforms, as in years past. A push update was released, and users that upgrade simply need to provide MLB.TV Premium subscription details or opt for the “Lite” version.
As mentioned, it’s an MLB.TV sub, so you’ll be able to watch on your computer, or other supported devices such as Xbox 360, Sony Playstation 3 system, Apple TV, WD TV, Roku, internet connected Panasonic, Samsung and LG TVs and Blue-Ray players, as well as Boxee (see the full list of MLB.TV Premium supported devices).
New for this year is a new platform that will be available and was announced in January in the form of BlackBerry Z10. Those users will have to wait until Opening Day, rather than iOS mobile platforms such as iPhone, iPad, iPod Touch, Android phones and tablets, and Kindle Fire getting updates for Spring Training.
It took some time, but live streaming video is across all the supported platforms, although MLB.com states that details on the BlackBerry Z10 will be forthcoming by the start of the regular season.
NEW FOR 2013 (Spring Training update only; Opening Day update coming soon)
- Multi-platform live audio access for At Bat 13 subscribers, offering account portability to listen to live games on Mac/PC desktops and laptops
- Universal iOS and Android support for At Bat 13 subscribers, full feature accessibility across all supported smartphones and tablets
- Sortable batting, pitching and fielding statistics (iPad and Android tablets)
- Re-designed individual team pages (iPhone and Android phones)
- Updated news section interface (iPhone and Android phones)
- Expanded video highlight integration (iPhone and Android phones)
- Classic games video library archive (all devices)
- Re-architected app navigation (all devices)
- Additional push notification options (iPhone)
- Favorite team enhancements (iPad and Android tablets)
- Searchable video highlight library expansion to include access to complete video archives (all devices)
- In-app annual subscription purchase (Google Play)
SPRING TRAINING FEATURES
- Watch live streaming of more than 200 available Spring Training games with a subscription to MLB.TV Premium (iPhone, iPad, select Android phones & tablets)
- Listen live to available Spring Training radio broadcasts (all)
- Track league-wide scoreboards and batter-by-batter action for every game (all)
- Breaking news, schedules and interactive rosters and players stats for every team (all)
- Full-season schedule calendars (all)
iPhone/iPod Touch images
Download At Bat 13 for Apple devices on iTunes
Download At Bat 13 for Android phones on Google Play
Download for Android tablets on Google Play
Download At Bat 13 for Kindle Fire on Amazon
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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