No, Derek Jeter is not getting a sex
change. Hackers said the shortstop was
on the Yankees Facebook page yesterday
Ah, the joys of social media in sports. You grow your fan base, market directly to them, and (if you do your homework), convert them into ticket buyers.
But, if thereâ€™s a platform that isnâ€™t wholly controlled by a business (and even then, it can be breached), you can find yourself hacked.
Case in point, Facebook and Major League Baseball. Like every other sports league, having a Facebook presence has become mandatory. That can lead to problems, and yesterday, it did.
According to a report in the Wall St. Journal, several MLB Facebook accounts were hacked and with it, the hackers posted various content to the account Walls. On the Yankees FB page, shortstop Derek Jeter was the target, and with it it was announced that the future Hall of Famer was getting a sex change:
"We regret to inform our fans that Derek Jeter will miss the rest of the season with sexual reassignment surgery. He promises to come back stronger than ever in 2013 as Minnie Mantlez," the team's page stated at around 3:30 p.m.
There was more.
The Marlins page said that the first 18,000 that attended the game last night would get a free pit bull. The Nationals page said they were relocating back to Montreal as the Expos. And the WSJ reported more saying, â€śThe page for the Padres noted that handicapped fans, while permitted to attend ballgames, are not encouraged to attend. The Giants page expressed distaste for the head of the company Chick-Fil-A, which has been in the news recently due to President Dan T. Cathy's opposition to gay marriage.â€ť
MLB Advanced Media handles this sort of thing and would be investigating. In a statement they said, â€śWe are working with Facebook, Major League Baseball Security and, where appropriate, legal authorities to determine the circumstances surrounding this situation."
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. HeÂ writes for Baseball Prospectus and is a contributor to Forbes.He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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