And to think, at one point, MLB was claiming poverty.
Today on Baseball Prospectus, I delve into the television media rights explosion and how MLB will soon be reaping the rewards when their national television contracts are renewed. The article looks across the sports landscapeâ€”from the PAC-12 and ACC deals, to the NBA, NFL, and NHL.
As highlighted in the article (see How Much Could MLBâ€™s Next National Television Contracts Be Worth?), MLB is about to land the mother lode:
Based upon market escalation, the possible bidding war with NBCSN in the mix, and attendance and possible ratings increase with the addition of two new Wild Card teams, an increase to $1.75-to-$2.5 billion annually is within the realm of possibility. At the high end, that would mark a 256 percent increase from the approximately $701.7 million annually that the league pulls in and a 169 percent increase over what the NBA is pulling in with their national broadcast partners. It would be well below what the NFL is garnering now but near or above the $1.93 billion they were pulling in prior to the media rights explosion.
Make sure and hit the article to see all the supporting data, plus info on what FOX, ESPN, and TBS currently pay.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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