No, there wasn’t a player signing at Boston’s Logan International Airport, but there was a uniform unveiling, of sorts.

Red Sox sponsorship partner JetBlue unveiled an Airbus A320 in Red Sox colors today marking the first time a commercial airliner has worn an MLB “uniform”. The unveiling was done with JetBlue’s Senior VP of Marketing and Commercial Strategy Marty St. George, Red Sox President/CEO Larry Lucchino, Red Sox Exec VP/COO Sam Kennedy, Manager Bobby Valentine, Boston Mayor Thomas Menino and a “cast of hundreds” that included  JetBlue crewmembers and Wally the Green Monster.

The jet’s design was inspired by the Red Sox road unis – gray with blue wing tips, and a gray tail featuring the dangling red socks. Also included in the paint scheme is the logo for Fenway’s 100th Anniversary.

The jet begins service today flying to, where else, Ft. Myers, FL where the Red Sox host Spring Training at the new JetBlue Park at Fenway South. Customers on the flight were greeted with hats and jerseys on their seats for the maiden flight.

The jet has the number 605, which according to sources with JetBlue has no particular significance. No word as to whether “Number 605” will make the 40 man roster for Spring Training.

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He writes for Baseball Prospectus and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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Comments (3)

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Northwest Airlines reborn
written by Ryan A., February 10, 2012

That Red Sox "uniform" looks very similar to the one Northwest Airlines wore before being swallowed up by Delta.

(I was going to link to an old photo of a Northwest plane, but the site thought I was a spammer. Anyone interested can just Google it.)

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written by Robert_s, February 11, 2012

how un-American! Painting a European Airbus instead of an all-american boeing jet!

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PR Disaster!
written by a guest, April 05, 2012

I'm wondering whose great PR idea this was. So irrelevant and not on brand for either company.

John - jet charter company

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