zentel worm medicine for adults for sale stilnox 12.5mg south africa alendronate sodium long term side effects cialis india online cordarone 200 mg prices caffeine content of drinks soft drinks bayer house levitra generic xanax overdose treatment westhroid for thyroid cefalexina para que sirve furosemide 40 mg diuretic pictures tadacip in the us pain pills from canada viagra online in ireland buy sildenafil citrate india healthy man radio commercial viagra for sale in australia erectile dysfunction treatment canada companys that sell viagra latisse for eyebrows buy levitra tofranil drug information minocycline 100 mg capsules acne tramadol side effects medications mayo clinic online viagra genuine retirides otc stocks www onlinepharmacy imigran gelap indonesia where to purchase cortisone injections mexican pharmacy no prescription ronova online pharmacy no rx cialis generic pay with paypal canada drug store viagra rxlist drug information medication foreign pharmacies venlafaxine 75mg cap epogen dosing glucovance 500 5 paxil for anxiety and panic uroxatral generics viagra tablets for sale propecia 1 or 5 mg real viagra online canada dyazide 37 5 25 capreol prevacid pills pharmacie jean coutu quebec pjc differin gel 0.3 price nizoral shampoo 2 walgreens vimax pills in malaysia celexa side effects medication insomnia paxil generic buy motilium no prescription propecia finasteride 1 mg purple viagra pills viagra echeck accepted medication diovan generic name flonase nasal spray dosage cialis canadian no presciption cialis lilly letrozole for sale online combien je prend de viagra femme elavil dosage for insomnia hoodia p57 ingredients generika franchise philippines food depakote er side effects nimesulide side effects patients etodolac side effects doctor ambien addiction treatment kamagra usa secnidazole indications depakote side effects weight gain tamsulosin hcl 0.4 mg capsule what is it for clomifene tablets buy lamictal bipolar lamotrigine ordering metformin canada cleocin hcl 150mg capsules anxiety mebendazole 100mg over the counter online pharmacy for valium cialis c20 online can you get high off amitriptyline rxdrugstore phentermine pills does metformin interfer with tramadol microcidal tablets under $100 buy z pak no prescription cymbalta coupons antidepressant metallica one lyrics justice can erythromycin cause miscarriage lasix 100 silagra side effects how to buy generic proscar kann man kamagra in der apotheke kaufen pulmicort nebulizer dosage combo packs viagra cialis augmentin antibiotic shopping canada z pack overstock drugstore buy seroquel without prescription sinequanone robe losartan potassium 50mg ovral for emergency contraception ativan lorazepam shelf life clavulanic acid over the counter levitra on line sale what is optimmune dogs samonas sound therapy reviews cialis soft single viagra pills map of abana river captopril 25mg brand viagra 150mg viagra srbija prodaja keppra side effects hair loss aliviosin indometacina supositorios bay cialis fast shipping dostinex buy etodolac 400 mg dose en espanol naproxen 500 mg dose permethrin insecticide 10 betneval lotion prednisone for poison ivy dosage norlevo effectiveness of flu distributor propecia di indonesia ativan lorazepam 1mg vardenafil 20mg side effects viagra malaysia ceftin side effects doctor cicloferon 400 stilnox 10mg sleep zolpidem dosage unisom overdose fatal accutane lawsuit settlements 2014 walmart pharmacy viagra vitamix vs blendtec consumer reports cialas viagra for sale canada albuterol side effects in infants altace blood pressure medicine side effects estrofem usage ranitidine 300 mg twice a day cialis information cialis dose levothyroxine 100 mcg buy vosteran removal instructions trazadone mastercard where to buy minocycline buy tinidazole online oristat pills benadryl ingredients label viagra livraison point relais retirides 0 05 cockapoo rescue michigan amlodipine side effects side effects can you buy phenergan online minocycline hydrochloride 100 mg antabuse medication side effect of eltroxin tablets lopid medications indian cialis tadalafil inhouse pharmacy biz orlistat generico predam orig cialis buy ocuvir cream toradol dosage for children synthroid no prescription medication prilosec otc ingredients avodart side effects in women caverta 100mg tablets metallica tour 2015 united states unisom natural nights and pregnancy tadalafil cipla new healthly man viagra on line best price reviews buy cheap doxycycline buy finasteride in singapore how to take cytotec indocin 25mg capsules disgrasil orlistat 120mg uk clopidogrel bisulfate generic for plavix levitra online amex 50 mg amatriptyline cheap levamisole dewormer goats fosamax side effects osteoporosis advantage one federal credit union southgate restonite ambien addiction prednisone side effects in humans tadalafil online no prescription where can i order some doxcycline buy pain pills online verapamil er 120mg cap norvasc 10mg medication adderall weight loss in adults reminyl 8 mg viamedic complaints against companies torsemide 20 mg tablets venlafaxine hcl er 37.5 mg cap xenical orlistat side effects finasterid buy london staxyn genericprice aspirin 100 mg what is super active cialis lopid 600 mg side effects cialis italia gratis prinivil side effects medication apetamin ingredients in mayonnaise haloperidol decanoate injection package insert tadalafil italiano potassium permanganate betnovate scalp application staxyn 10 mg coupons levitra odt awc canadian pharmacies femara generic side effects retin a micro website lorinol tablets with windows macrobid and pregnancy side effects starcef cefixime dosage comprar neovisc accutane side effects long term mayo clinic sildegra nedir dictionarist buy otc zoloft trazodone 50mg side effects zyvox coupon with insurance furosemide dosage nolvadex cycles viagra us pharmacy online baclofen 10mg tablets withdrawal symptoms 5mg cialis by mail from a us company proviron steroids will viagra work after you ejaculate cheap valtrex pills 3 day delivery ketorolac tromethamine injections amoxicillin for eye infection in dogs pay by check celebrex side effects in women tablete za kontracepciju diane 35 like viagra healtyman viagra dosage prednisone 5mg for dogs xenical 120mg order z pak online vitamin d deficiency symptoms bones cheap hydrocodone in cananda viagra melbourne sublingual gland histology zetia medication reviews generic cialis reviews lortab 7.5mg liquid milanuncios oferta de empleo pariet rabeprazole sodium side effects maxalt migraine medication infants motrin ingredients trimetabol sirop de visine doxrid doxycycline on line sifrol 0 125cc bentyl 10mg information liquidex bodybuilding workouts ezetimibe simvastatin generic for zocor gupisone 20 side effects colchicine from canada revatio 20mg buy online what is toradol pain medication free samples of viagra in the mail famciclovir dosage for cats diflucan side effects in infants lotrel 5 20 side effects generic phentermine 37.5 side effects diprosone buy no prescription sominex sleep aid coupons is lidoderm patch for back pain prinivil side effects lisinopril drug ivermectin side effects for dogs cheap tadifil online propecia bestellen 5mg fungsi piroxicam
Home Pete Toms LWIB: MLBAM and "TV Everywhere" Plus Mega-Tidbits

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 907 guests online

Atom RSS

LWIB: MLBAM and "TV Everywhere" Plus Mega-Tidbits PDF Print E-mail
User Rating: / 7
PoorBest 
Pete Toms Article Archive
Written by Pete Toms   
Tuesday, 17 January 2012 10:19

Last Week in Bizball by Pete Toms

This week in “Last Week in BizBall“, will BAM cooperate with “TV Everywhere”?, plus the tidbits.

MLBAM AND TV EVERYWHERE

In November, in light of World Series TV ratings, I examined the state of MLB national media rights. In a nutshell, the long term national TV ratings trends for MLB’s marquee events (WS, ASG) are down but demand for rights is robust because live sports remains one of the few TV genres still capable of drawing a mass audience. The next round of negotiations for MLB national TV rights will commence this year as the current deals with ESPN, Fox and Turner expire after the 13 season. Despite flat regular season ratings and the aforementioned declining ratings for the WS and ASG, the current rights holders are expected to bid aggressively with Fox and Turner looking for live sports to boost both distribution and subscriber fees for, respectively, FX and TruTV. In addition, the newly minted NBC Sports Network, backed by Comcast’s deep pockets, is in dire need of more popular programming if they are indeed serious about competing with ESPN. MLB’s current national TV deals bring in approximately $700 million annually. The next round of deals is expected to boost that number to approximately $1 billion annually.

The NFL recently concluded negotiations on extensions with ESPN and their over-the-air broadcast partners. A significant component to all those deals is the so-called “TV Everywhere” initiative which allows (or will eventually allow) the league’s media rights holders to deliver games to their customer’s TVs, tablets, PCs, phones and devices that have not yet been imagined. From my November post:

When MLB’s existing national media deals with ESPN, Fox and Turner were negotiated during the middle of the previous decade, they were largely about TV rights. This next round of national media rights negotiations will be about much more than TV as ESPN, TWC and Fox have rolled out “TV Everywhere” offerings. Tim Brosnan, Major League Baseball’s executive vice president of business operations, told the SportsBusiness Journal earlier this year that “TV Everywhere” is one of the factors in the rapidly escalating value of sports programming rights. “The TV Everywhere revolution that we see happening is part of the driver in this increase in sports rights,” “There is value added when content providers can go on a multiplatform basis.”

But, MLB is unique amongst the so-called “big 4” in that TV rights are controlled by MLB while digital rights are controlled by MLBAM. While MLB’s partners are accustomed to, if not irritated by, negotiating separate marketing and media deals for MLB’s TV and digital, this next round of “TV” negotiations will see this issue become much more contentious. The Sports Business Journal’s media reporter John Ourand wrote a column titled, ESPN and MLB are on a TV Everywhere collision course. John notes that MLB.com is booming, bringing in more than $500 million annually, much of that from online subscriptions (MLB.tv). Obviously, BAM doesn’t want to cannibalize their online video offerings. On the other hand, John notes:

But TV Everywhere has reached critical mass. ESPN now has TV Everywhere deals with companies that represent around 40 percent of the country’s pay-TV subscribers, including the two biggest cable operators (Comcast and Time Warner Cable) and the biggest telco (Verizon). More importantly, ESPN has TV Everywhere deals with all the sports leagues with which it does business.

In its upcoming media rights negotiation with MLB, sources say ESPN has made it clear that it plans to make one bid that wraps in linear TV and digital rights. Up until now, that hasn’t been the case. MLB’s current TV partners interested in TV Everywhere have had to cut separate deals with MLBAM to gain those rights, in addition to the bigger deals with MLB for linear TV rights.

MLB has been, far and away, the most successful amongst the “big 4” in capitalizing on digital media. While BAM has endured criticism on a number of fronts; opposition from some clubs with large equity stakes in RSNs over control of local digital rights, the failure to capitalize on “in market” streaming of live games, exerting too much control over club marketing initiatives on team websites, a secondary ticketing deal with StubHub which some clubs believe has cannibalized their primary sales, a monopoly over online video which ignores the reality of how many young fans consume media via blogs and social platforms….ultimately, BAM is worth a reported $ 2 - $3 billion, which contributes handsomely to the value of all 30 franchises. As well, as mentioned, BAM generates $500 million plus in annual revenues (how much of that is returned to the owners annually is a guessing game). The broadband delivered MLB.tv and At Bat mobile app are both hugely successful offerings. And BAM is unquestionably the industry leader in live online video, providing back end streaming and authentication technologies to the likes of MMOD and ESPN3.

But the upcoming negotiations between BAM and ESPN, and the role of digital rights in any resulting partnership, is a signature moment for MLB. The importance of this negotiation goes beyond the amount of dollars that ESPN is willing to pay MLB. As mentioned, there are many other suitors for MLB’s national TV rights. The bigger issue for MLB may be the loss of profile and status amongst sports fans if their games disappear from ESPN. After accepting OLN’s (subsequently Versus and now NBC Sports Net) offer over ESPN’s, the NHL subsequently received significantly less exposure on SportsCenter. Rightly or wrongly, ESPN has enormous influence over the interests and consumption of sports fans. And ESPN is, understandably, decidedly less motivated to provide exposure to a property that they do not own the rights to. Can MLB cut a deal with ESPN without crippling BAM? Can MLB afford to sever their relationship with ESPN over their “TV Everywhere” demands? The role of BAM in MLB remains as interesting as ever.

SELECT READ MORE TO SEE THIS WEEK'S GREAT LIST OF TIDBITS

TIDBITS

  • Whether or not a city is home to professional baseball is inevitably linked to whether or not public dollars are available to construct/renovate a ballpark for the club. The number of cities vying for professional baseball always exceed the number of franchises, leaving owners and leagues in an advantageous position. Late last year, the CA Supreme Court upheld Governor Jerry Brown’s decision to abolish hundreds of redevelopment agencies. LWIB, Josh Leventhal of Baseball America wrote that the court’s ruling is likely to have a direct impact on minor league baseball in the Golden State:

Building a ballpark in California isn't impossible, but unearthing the dollars to get digging is going to require some creativity following the state's Supreme Court ruling just before the New Year.

The court upheld California Gov. Jerry Brown's earlier decision to abolish redevelopment agencies as part of a 2011 budget compromise, essentially wiping out state funding for local construction projects—like ballparks.

The Padres' Triple-A Tucson affiliate is the most immediate casualty of the ruling, as its plan to settle in the San Diego suburb of Escondido is now dead. But the decision also affects the California League, which is trying to find new or renovated ballparks for a pair of its clubs.

Josh goes on to speculate that the future of the Tucson franchise is uncertain. Last season the club had the worst average attendance in all of Triple A. Padres owner Jeff Moorad owns the Triple A franchise and is likely to sell it if Escondido does not construct a new ballpark. According to Josh, Moorad has stated that he has been contacted by 3 parties, all outside CA, expressing interest in the franchise. One of the potential new homes is reportedly El Paso. Josh also tells us that the 2 California League franchises most affected by the state’s abolition of redevelopment agencies are Bakersfield and High Desert. A transfer of those 2 franchises to the Carolina League is evidently an option.

  • I haven’t played fantasy baseball since the weekly photocopied updates were delivered via inter-office mail. My, how times have changed….Eric Fisher reported that MLBAM, in partnership with CBSSports.com, is endeavouring to make fantasy baseball a real time experience. A la Apple’s iTunes Store, CBSSports.com will soon allow “..outside developers full access to its fantasy sports games and underlying data to develop commercial products..” Eric adds:

MLBAM, already a business partner of CBSSports.com, is using the platform to develop an application in which subscribers to the MLB.TV online live game package will be automatically directed to the game most relevant to their specific fantasy team. Users of the application will also receive personalized live scoring updates in real time as they watch games online.

“We’re now giving people the chance to actually watch fantasy baseball live,” said Kenny Gersh, MLBAM senior vice president of business development. “We’ve always talked about this sort of thing, but we’re now bringing the idea to life.”

  • In December 09, Maury Brown detailed the baseball analytics products that Bloomberg Sports had just debuted. Bloomberg rolled out different offerings, targeting both fantasy players and MLB front offices. Bloomberg’s partnership with MLBAM allows them to access BAM’s real-time statistics and location-based data and video. Last year, Eric Fisher reported that 17 MLB teams were using Bloomberg’s baseball analytics tools. LWIB, Paul Sullivan reported that the Cubs announced they are partnering with Bloomberg to design customized analytics tools for the team. Not surprisingly, this move coincides with the hiring of GM Theo Epstein. Said Epstein, “For a baseball team these days, it’s usually software that helps you manage scouting reports, statistical information, medical information, contract information and incorporate video and have it at your fingertips. The quicker you can get the information, the better you can analyze it and the better you can do your job.”
  • MLB typically rewards franchise owners who succeed in getting a new ballpark constructed by awarding them the opportunity to host an ASG soon thereafter. LWIB, the speculation continued that it will be Minnesota’s turn in 14. See Joe Christensen.
  • YES Network continues to be the most-watched RSN in the country. And I don’t know if there is anything too petty for some Yanks and Red Sox fans to bicker over (not likely, this is the internet) so, “YES averaged 30,000 Total Day TV households in the New York DMA in the 2011 broadcast year. By comparison, NESN (Boston) was second in Total Day TV households with an average of 23,000.” Jason Dachman also reported that YES attracted more viewers last year than the three other NYC RSNs combined (including the Mets’ SNY). There are a bunch more measurements and metrics in the report if you want.
  • Is an Eastern League franchise relocating to Ottawa in 13? I sure hope so, because I live there. LWIB, Ottawa Mayor Jim Watson, responding to local press reports that stadium lease negotiations between the city and prospective franchise owners were stalled, reassured residents that prospects remain bright for the return of professional baseball. See David Reevely.
  • LWIB, Justin Verlander announced on “Conan” that MLB, with partner 2K Sports, will again this season present their “$1 Million Perfect Game Challenge” as part of MLB 2K12. An added twist this season will be the introduction of a final eight-person live tournament to decide the winner. See Hayley Tsukayama.

You can follow me on Twitter @PeteToms


Pete Toms is senior writer for the Business of Sports Network, most notably, The Biz of Baseball. He looks forward to your comments and can be contacted through The Biz of Baseball.

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?