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As smartphone technology moves from luxury convenience to commonplace, sports leagues are using social networking to engage, and track where fans are going. The advent of â€ścheck-insâ€ť via Facebook and Foursquare is being integrated directly into mobile apps such as MLB.comâ€™s At Bat.
So, the inforgraph above (click to see in full view) from sports social media tracker Kwarter (download the app here on iTunes), is a great look at the differing metrics across the leagues.
For example, MLB has the smallest follower base, but the highest number of check-ins, a sign that baseball has a high mobile base tapping into At Bat, Appleâ€™s highest-grossing app on iTunes. Meanwhile, the NBA smashes all-comers in terms of followers. Top followed athlete? Former NBA star Shaquille Oâ€™Neal.
Other info provided from Kwarter:
- Stadiums and arenas rank as theÂ second most checked in locations on Foursquare
- AT&T Park inÂ San FranciscoÂ is most checked in to venue on Foursquare and FB
- 81% of fans agree that sports viewing should beÂ more interactive
- The NBAâ€™s 13.4M fans on FB and Twitter isÂ more than the NFL, MLB, and NHLÂ combined
- 68% of fans agree that theyÂ do not feel acknowledged orÂ rewarded for their support
- 86% of mobile device users are using their device while watching television
Check the graphic for more details.
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