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INFOGRAPHIC: Social Media, Check-ins and the Engine of Sports PDF Print E-mail
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Mobile Devices
Written by Maury Brown   
Saturday, 15 October 2011 11:30
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As smartphone technology moves from luxury convenience to commonplace, sports leagues are using social networking to engage, and track where fans are going. The advent of “check-ins” via Facebook and Foursquare is being integrated directly into mobile apps such as MLB.com’s At Bat.

So, the inforgraph above (click to see in full view) from sports social media tracker Kwarter (download the app here on iTunes), is a great look at the differing metrics across the leagues.

For example, MLB has the smallest follower base, but the highest number of check-ins, a sign that baseball has a high mobile base tapping into At Bat, Apple’s highest-grossing app on iTunes. Meanwhile, the NBA smashes all-comers in terms of followers. Top followed athlete? Former NBA star Shaquille O’Neal.

Other info provided from Kwarter:

  • Stadiums and arenas rank as the second most checked in locations on Foursquare
  • AT&T Park in San Francisco is most checked in to venue on Foursquare and FB
  • 81% of fans agree that sports viewing should be more interactive
  • The NBA’s 13.4M fans on FB and Twitter is more than the NFL, MLB, and NHL combined
  • 68% of fans agree that they do not feel acknowledged or rewarded for their support
  • 86% of mobile device users are using their device while watching television

Check the graphic for more details.

OTHER NEWS ACROSS THE BUSINESS OF SPORTS NETWORK:


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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