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Phillies Top Largest TV Audience Increase for 2011 Season PDF Print E-mail
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Written by Maury Brown   
Wednesday, 05 October 2011 09:33

Not only did the Philadelphia Phillies win the attendance battle this past regular season, but based upon information from the SportsBusiness Journal, the Phillies saw the largest average audience increase and second highest average audience size for their local/regional television ratings this season. According to the SBJ:

The team ended the season with a 9.1 rating on Comcast SportsNet Philadelphia, edging out the second place St. Louis Cardinals (9.0) on FS Midwest. That difference shrank considerably during the season’s final week, as the Cardinals set RSN ratings records while outlasting the Atlanta Braves for a wild card slot on the season’s final day. The Phillies, meanwhile, were coasting into the playoffs.

The report adds that ratings have risen 11 percent and that it’s the ninth consecutive season of ratings increases. According to the SBJ, “During that period, Phillies ratings have grown a stunning 176 percent. The average 276,000 homes that watched each Phillies game was second only to the New York Yankees this season.”

Conversely, the Tampa Bay Rays on FS Florida/Sun Sports saw the largest audience drop of 40,000 households to 66,000. They saw the third largest ratings decline (-37.5% or a 3.67 rating) behind only the Padres and Astros, both of which had poor seasons in the standings (the Astros were a league worst 106 losses).

And, just as the Dodgers saw an incredible decline in attendance (over 600,000 compared to 2010), the club mired in controversy saw their average rating number drop over 30 percent (-30.1%) to a 1.14 on FS Prime Ticket.

SELECT READ MORE TO SEE LOCAL/REGIONAL RSN RATINGS INFORMATION

AVG. RATING
Top 5
Team RSN 2011 rating (Change^)
Philadelphia CSN 9.12 (+10.5%)
St. Louis FS Midwest 9.00 (-4.5%)
Milwaukee FS Wisconsin 7.95 (+59.0%)
Boston NESN 7.80 (+31.1%)
Cincinnati FS Ohio 7.44 (-0.5%)
Bottom 5    
Houston FS Houston 1.51 (-40.3%)
Oakland CSN California
1.24 (+5.1%)
Washington MASN/MASN2 1.22 (-4.7%)
Los Angeles Angels FS West 1.14 (-5.8%)
Los Angeles Dodgers FS Prime Ticket 1.14 (-30.1%)
RATING CHANGE
Top 5
Team RSN Change^ (2011 rating)
Cleveland SportsTime Ohio +108.9% (6.31)
Milwaukee FS Wisconsin +59.0% (7.95)
Pittsburgh Root Sports Pittsburgh +49.1% (4.89)
Kansas City FS Kansas City +31.4% (3.35)
Boston NESN +31.1% (7.80)
Bottom 5    
Minnesota FS North -28.3% (6.24)
Los Angeles Dodgers FS Prime Ticket -30.1% (1.14)
Tampa Bay FS Florida/Sun Sports -37.5% (3.67)
Houston FS Houston -40.3% (1.51)
San Diego Cox/SD 4 -41.4% (3.15)
AVG. AUDIENCE SIZE
Top 5
Team RSN 2011 No. of households (Change^)
New York Yankees YES 319,000 (-5.3%)
Philadelphia CSN 276,000 (+16.0%)
Boston NESN 192,000 (+34.3%)
New York Mets SportsNet NY 163,000 (-19.3%)
San Francisco CSN Bay Area 127,000 (+23.3%)
Bottom 6    
Houston FS Houston 33,000 (-38.9%)
Kansas City FS Kansas City 33,000 (+37.5%)
Florida FS Florida 32,000 (-25.6%)
Baltimore MASN/MASN2 31,000 (-6.1%)
Oakland CSN California 31,000 (+3.3%)
Washington MASN/MASN2 29,000 (-3.3%)
AUDIENCE CHANGE
Top 5
Team RSN Change^ (2011 No. of HOUSEHOLDs)
Cleveland SportsTime Ohio +50,000 (96,000)
Boston NESN +49,000 (192,000)
Philadelphia CSN +38,000 (276,000)
Milwaukee FS Wisconsin +27,000 (72,000)
San Francisco CSN Bay Area +24,000 (127,000)
Bottom 6    
Atlanta SportSouth -24,000 (74,000)
San Diego Cox/SD 4 -24,000 (34,000)
Los Angeles Dodgers FS Prime Ticket -27,000 (65,000)
New York Mets SportsNet NY -39,000 (163,000)
Tampa Bay FS Florida/Sun Sports -40,000 (66,000)
Minnesota FS North -43,000 (109,000)

Source: SportsBusiness Journal


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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