It’s an amazing transformation. The team long ago named the Seattle Pilots who Bud Selig purchased and moved to baseball’s smallest market is an attendance hit.
The Milwaukee Brewers announced yesterday that the Club has established a new single-season franchise attendance record in 2011. As of 10 a.m. Monday, the Brewers had sold 3,068,781 tickets for the Club’s 81-game home schedule, surpassing the previous record of 3,068,458 in 2008.
The Brewers average attendance currently ranks seventh in Major League Baseball and fourth in the National League.
To put that in perspective, the Brewers drew 2,811,041 in the inaugural season Miller Park when the honeymoon for new ballparks is high and attendance spikes.
And, it’s not just the regular season attendance wave that the Brewers are riding. The Club informs The Biz of Baseball that over 200,000 non-season ticket holders applied for postseason tickets meaning every playoff game is ostensibly sold out.
“As our Brewers players continue a record-setting season on the field, our fans have given us the advantage in the stands to help secure our first ever National League Central Division Championship,” said Brewers Chief Operating Officer Rick Schlesinger. “We thank the fans for their incredible support throughout the season and look forward to creating many special memories in October.”
The Milwaukee–Racine–Waukesha Metropolitan Area has a population of 1,751,316 as of 2010, or about 1 million less than the Tampa-St. Petersburg-Clearwater market.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).
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