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Home MLB News MLB, Kansas City Royals Unveil 2012 All-Star Game Logo

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MLB, Kansas City Royals Unveil 2012 All-Star Game Logo PDF Print E-mail
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Written by Maury Brown   
Tuesday, 02 August 2011 19:37

Major League Baseball, the Kansas City Royals and the City of Kansas City, Missouri today unveiled the official logo of the 2012 All-Star Game, which will be played at Kauffman Stadium on Tuesday, July 10th, 2012 and will mark the 83rd Midsummer Classic.

Those in attendance for today's unveiling at Kauffman Stadium, before the Club's evening game against the Baltimore Orioles, included the Mayor of Kansas City, the Honorable Sly James; the Jackson County Executive, the Honorable Mike Sanders; Major League Baseball's Executive Vice President, Business, Timothy Brosnan; Dan Glass, the President of the Royals; Ned Yost, the manager of the Royals; and Royals All-Stars Aaron Crow and Joakim Soria.

The official logo of Major League Baseball's 2012 All-Star Game has its origins in the Club's name and its crown logo, which takes on a 3-D dimension and is adorned with stars. The Club's blues and metallic golds are incorporated into a theme of a family crest, accompanied by flags, and the type appears as if chiseled out of stone.

Baseball Commissioner Allan H. (Bud) Selig said: "I am thrilled that the Kansas City Royals and their fans will experience the 2012 All-Star Game, which will be a celebration of our national pastime in a wonderful baseball town. There are bright days ahead for the Royals, and I believe that the 2012 Midsummer Classic will be an integral part of the renaissance of this great franchise."

Royals Chairman/Owner David Glass said: "The unveiling of this colorful logo brings us one step closer to the 2012 All-Star Game in Kauffman Stadium. As an organization we cannot thank the Commissioner enough for the opportunity to show the entire baseball world the true meaning of Midwestern hospitality. The next 11 months will be energizing for all of us involved as we prepare for a tremendous week for our organization and our community."

Mayor Sly James said: "We are thrilled to host baseball's 2012 All-Star Game in Kansas City and proud to once again step to the spotlight and welcome guests from around the world. Kauffman Stadium has long been our city's crown jewel, and we cannot wait to show off the stadium and city we love. This logo makes it clear the game will be uniquely Kansas City. Our thanks to the Commissioner for entrusting us with this honor - we will not disappoint."

Jackson County Executive Mike Sanders said: "The 2012 All-Star Game will carry on the rich tradition of baseball in our community. The impact that this premiere event will have on our metropolitan area cannot be measured. Jackson County and Kansas City will truly be on a world stage and we look forward to putting on a great show."

The 2012 All-Star Game will be the third ever held in Kansas City and the second to be hosted by the Royals. On July 11, 1960 at Municipal Stadium, Willie Mays led the game off with a triple to start a three-run first inning, and the National League jumped out to a 5-0 third inning lead en route to a 5-3 victory. Mays went 3-for-4 for an N.L. squad that included fellow Hall of Famers Hank Aaron, Roberto Clemente, Ernie Banks, Stan Musial and Eddie Mathews. Hall of Famer Al Kaline's two-run shot in the eighth inning was not enough for the American League. On July 24, 1973 at what was then known as Royals Stadium, 21 future Hall of Famers - including 17 players, managers Sparky Anderson and Dick Williams, A.L. coach Whitey Herzog and umpire Nestor Chylak - took part in the Midsummer Classic. Bobby Bonds earned Most Valuable Player honors with a home run, a double and two RBI in the N.L.'s 7-1 win. Joe Morgan, Johnny Bench and Willie Davis helped overcome an A.L. pitching staff that included Catfish Hunter, Bert Blyleven, Nolan Ryan and Rollie Fingers.



  • Major League Baseball and the Kansas City Royals will hold the 2012 All-Star Game at Kauffman Stadium on July 10, 2012.
  • Baseball Commissioner Allan H. (Bud) Selig awarded the 2012 All-Star Game to the Royals on June 16, 2010.
  • The 2012 All-Star Game will be Major League Baseball's 83rd Midsummer Classic, a tradition that dates back to 1933.
  • The 2012 Midsummer Classic will mark the third time that Kansas City has welcomed the All-Star Game and the second time that the Royals have hosted the event.
  • Kansas City's Municipal Stadium was the site of the first All-Star Game in the 1960 season, during the four-year era when two All-Star Games were played each year. Royals Stadium, which is now Kauffman Stadium, hosted the 1973 All-Star Game.

Royals' yearly All-Star Game selections ยป

Royals to Earn Multiple All-Star Game Selections
13: George Brett - 1976-88
5: Amos Otis - 1970-73, 1976
5: Mike Sweeney - 2000-03, 2005
5: Frank White - 1978-79, 1981, 1983, 1986
4: Cookie Rojas - 1971-74
*4: Hal McRae - 1975-76, 1982, 1992*
3: Dan Quisenberry - 1982-84
3: Dick Howser (Manager/Coach) - 1982, 1985-86
3: Jeff Montgomery - 1992-93, 1996
3: Fred Patek - 1972, 1976, 1978
3: Darrell Porter - 1978-80
2: John Mayberry - 1973-74
2: Steve Busby - 1974-75
2: Willie Wilson - 1982-83
2: Mickey Cobb (Trainer) - 1982, 1990
2: Mark Gubicza - 1988-89
2: Bret Saberhagen - 1987, 1990
2: Nick Swartz (Trainer) - 1996, 2006
2: Jose Rosado - 1997, 1999
2: Joakim Soria - 2008, 2010

* Hal McRae was named to the All-Star team three times as a player and once as a coach (1992).

The Kansas City Royals are celebrating their 39th season at Kauffman Stadium in 2011. Kauffman has always been one of the crown jewel ballparks of Major League Baseball.

Having hosted more than 68 million fans since 1973, "The K", with its signature look, has proudly stood the test of time. After years of planning and design, the Royals unveiled an exciting $250 million renovation of a true Kansas City landmark prior to the 2009 season. Visitors enjoy an improved Kauffman Stadium experience with unsurpassed amenities and state-of-the-art technology that will touch each and every fan entering the park.

After debuting the spectacular 84' x 104' Crown Vision HD scoreboard for the 2008 season, the Royals put the finishing touches on one of the most majestic and visually exciting scoreboards in the world with a brand-new interactive crown rising about 40 feet above Crown Vision.

Upon entering through the larger and grander entrances, fans have a chance to explore the stadium via a 360-degree expanded concourse while still keeping tabs on the action on the field. An increase in both concessions and restrooms limit the time spent away from your seats.

The outfield experience provides the fans of Kansas City entertainment for all ages. In addition, the views of the field are spectacular and give fans several brand-new locations to take in a game.

The outfield overhaul now gives Royals fans a chance to sit and enjoy the game from a venue not previously offered. The Outfield Box seats in left-center field sit directly behind the outfield wall and in front of the world-famous fountains. Those seats hug the Miller Lite Fountain Bar, which is built on the old JumboTron base.

In front of the fountains in left-center are the Sonic Slam seats. Right-center field offers a brand-new "standing room only" area between the outfield wall and the fountains, called the Pepsi Party Porch. This area has become among the most popular on hot summer days and nights since, at times, they are in the "splash zone" of the fountains.

The left-field area is home to the new 7,000-square foot Hall of Fame, which opened in July of 2009. The Hall of Fame features numerous exciting and interactive exhibits as well as Royals memorabilia that will delight Royals fans.

Travel behind the Hall of Fame and fans will find the kids area complete with the U.S. Toy Little K complete with field turf. In addition, there is state-of-the-art batting and pitching cages presented by Farmers Insurance, the New Era Cap Store, five holes of mini-golf at the Sluggerrr's Putt-Putt, a Royals-themed carousel, a base run, the MLB2K11 Game Lounge and several kids-friendly food options, including a Sheridan's Signature store.

Fans can move along the outfield "Walk of Fame" toward the All-Star BBQ pavilion and Rivals restaurant in right field, which boasts upscale sports bar food and the FSKC pre and post-game studios.

The second level of the stadium houses new Dugout concourses, concessions and restrooms. The third level, or ground level of the stadium, features wider concourses, new fan amenities, a new Diamond Club premium seating area and a 5,000-square foot retail store.

The new Loge Level has several suite options to fit any budget while the View Level has been completely renovated to include wider concourses, a food court, new concessions, new restrooms and a retail store.

The new Kauffman Stadium has become a breathtaking fusion of energetic surroundings and an intimate place to watch Royals Baseball.

Opened as Royals Stadium on April 10, 1973, Kauffman is recognized throughout baseball as one of the game's most beautiful ballparks. Since then, many exciting games have been contested, including the 1973 All-Star Game, three no-hitters, playoff games in 1976, '77, '78, '80, '81, '84 and '85 and seven World Series tilts in 1980 and 1985. The facility was officially renamed in honor of Ewing M. Kauffman in a ceremony at the stadium on July 2, 1993.

Before the 2004 season, the outfield fences in the gaps and in straight-away center field were moved back 10 feet to their original dimensions of 387 and 410, respectively, making Kauffman Stadium one of the most spacious parks in Major League Baseball. In addition, the warning track was changed to a natural surface, and the height of the fence is now at 8 feet. The fences were moved in 10 feet from bullpen to bullpen prior to the 1995 season and lowered from 12 feet to 9 feet. Also at that time, a grass playing field replaced the artificial surface at Kauffman Stadium.

Kauffman Stadium's unique features include a 322-foot wide water spectacular. The water spectacular is the largest privately funded fountain in the world. In keeping with the architecture of the stadium, the existing water spectacular featuring cascading water now extends near the left field corner. Prior to the 1999 campaign, additional field level seating, known as "Crown Seats" and four dugout suites were added.

The renaming of the stadium was appropriate in that it was the strength and integrity of Ewing M. Kauffman's ownership that provided the cornerstone for the Royals success. Kauffman purchased the club as an expansion franchise in 1968 with the primary and continuous motivation of providing winning Major League Baseball for Kansas Citians. Kauffman, who founded Marion Laboratories in his mother's basement and built it into a diversified health care company with sales reaching nearly one billion dollars, possessed a sense of daring and an innate ability to motivate those around him. "Mr. K" also gave much personal attention to the Kansas City community, an important philosophy that was inbred into the Royals organization and still remains today.

Among the awards Mr. Kauffman won for his leadership include the Kansas City Press Club's 1973 Man of the Year, an induction into the Missouri Sports Hall of Fame and was one of 20 finalists for enshrinement in the Baseball Hall of Fame in 2008. Mr. K passed away on Aug. 1, 1993.


  • The 2011 All-Star Game in Phoenix was covered by more than 2,000 writers, broadcasters and photographers who provided worldwide coverage of the jewel event.
  • The All-Star Game was carried around the world by 47 broadcast outlets to more than 200 countries and in 14 languages.
  • Events at Chase Field on Sunday, Monday and Tuesday combined with FanFest totaled over 240,000 fans, which eclipsed the 2010 combined total in Anaheim.
  • All-Star FanFest, baseball's interactive theme park, drew more than 110,000 fans this year in Phoenix. In St. Louis in 2009, FanFest set an all-time record with more than 130,000 people.
2011 Phoenix $67 million
2010 Anaheim $85 million
2009 St. Louis $60 million
2008 New York $148.4 million
2007 San Francisco $65 million
2006 Pittsburgh $52.3 million
2005 Detroit $52.2 million
2004 Houston $65 million
2003 Chicago $60 million
2002 Milwaukee $50 million
2001 Seattle $50 million
2000 Atlanta $49 million

Source: Major League Baseball

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, and is a contributor to Forbes SportsMoney blog.. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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