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As Jeter Chases 3,000 Hits, MLB and Yankees Release "DJ3K" Bracelet PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Tuesday, 07 June 2011 09:04

Jeter bracklet

You had to wonder when it was going to happen. With Derek Jeter poised to break the 3,000 career hits barrier, when would the league, and Yankees, capitalize on it?

Well, today that's happened as Jeter has worked with MLB and the Yankees to design a special silicone bracelet commemorating the achievement. The great thing? Proceeds will be benefitting his Turn 2 Foundation.
According to MLB, Jeter will wear the DJ3K bracelet during Tuesday’s game against the Red Sox, which will feature a pre-game ceremony honoring seven of the 2011 “Jeter’s Leaders.” Proceeds from the sale of the bracelets will benefit the “2011 Jeter’s Leaders Leadership Conference,” which empowers high school student leaders from across the country by providing valuable tools to accomplish social change.
The bracelets, which feature a “DJ3K” mark along with the Yankees and Turn 2 Foundation logos, will be available beginning Tuesday at Yankee Stadium, Yankee Clubhouse Stores, MLB.com, Modell’s, The Sports Authority, Dick’s Sporting Goods, Bob’s Stores and Party City locations throughout the greater New York area. They will come in a two pack (one blue, one gray), with an MSRP of $5, $1 of which will go to Jeter’s Turn 2 Foundation.

(Purchase them online, here)

And no, this isn't the end of it. MLB has announced that additional merchandise commemorating the 3,000th hit will be released immediately following the achievement.

Since its launch in 1996, the Turn 2 Foundation has awarded more than $12 million in grants to create and support signature programs and activities that motivate young people to turn away from drugs and alcohol and “TURN 2” healthy lifestyles. Through these ventures, the Foundation strives to create outlets that promote academic excellence, leadership development and positive behavior. These programs all share the same goal of helping today’s youth become the leaders of tomorrow. For more information, you can visit: www.turn2foundation.org.

So, support a good cause. If you're a Yankee fan, all the more so.

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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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