Felix Hernandez isn’t just the 2010 AL Cy Young winner, he’s marketing gold for the Seattle Mariners. Friday night, with Hernandez starting, and the Mariners running their “King’s Court” promo where a designated section of Safeco Field is assigned the designation, a sign is hung, and fans get a King’s Court tee, attendance for the Mariners was 79 percent of capacity, a rare number for the organization.
On top of the Mariners increased attendance, the Twins and Brewers continued their hot turnout at the gate. For the Twins, it’s a slingshot effect of selling season tickets after their strong performance last year. For the Brewers, it’s a case of marketing the product effectively, a bragging right the club should be proud of. For the Twins, it was the 13th while the Brewers enjoyed their 10th sellout of the season.
As reported on Sat, the league saw its 31st rainout of the season, tying it for 2007 for the most in the last decade at this time.
All-in-all, ballparks were filled to 68 percent of capacity, compared to 85 percent of capacity last Saturday during interleague.
Here’s the breakdown, with promos and other details:
||10th sellout of the season. Spring Madness promo
||13th sellout of the season, 3rd home game in a row
||Felix Hernandez start. King's Court seating section promotion. Won in 12th. 9-1 over last 10 gams
||Avril Lavigne post-game concert
||$1 Dodger-Dog Day
||31st rainout of the season. Ties most in last decade by this point in season
|Over 15 games
Sell-Thru = Percentage of capacity
SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
The Labor Battle in the NFL. See BizOfFootball.com for details
Welcome to the 2011 Business of Sports Network Autism Challenge
David Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons and has a decade of ticketing experience.. He serves as CFO for Players For The Planet and currently resides in Baltimore. You can follow David on Twitter @davidesimmons
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
Follow Maury Brown on Twitter
Follow The Biz of Baseball on Twitter
Follow the Business of Sports Network on Facebook