It’s rare that television ads that don’t focus on the product are deemed a success. But, when they do, they can resonate above the noise, cross into demographics you might not otherwise reach, and become water cooler talk for months. Remember, the 1984 Macintosh ad, which aired just once during the Super Bowl, and never showed a Mac, has been regarded as the greatest television ad in history.
And while we’d never say that the ad below is on the 1984 level, it is, none the less, getting incredible buzz.
In the second of series of ads by cap maker New Era (see the first one, here), John Krasinski (The Office), and Alec Baldwin (30 Rock) play themselves as diehard MLB fans, with Krasinski rooting for Red Sox and Baldwin for the Yankees, obsessively so. In this ad, Baldwin runs up the stairs to Krasinski’s apartment after he thinks the Yankees have lost to the Red Sox. When Krasinski opens the door, well… the “punch lines” begin to fly (my fav is “You drove all the way over here to punch me in the face?!” “No. I ran. I was too angry to drive.”).
There’s been some controversy around this ad in light of the beating of a Giants fan after a game at Dodger Stadium that left him in a medically induced coma. The line being, this ad will send the message that it’s acceptable to beat on opposing fans of your team. I get that only insofar that saying if you watch Bugs Bunny or the Three Stooges, you’re more likely to commit violent acts.
(LEAVE YOUR COMMENTS: IS THE AD IN POOR TASTE, OR IS IT COMEDY?)
What the ad is is pure comedy. Take a peak, and prepare to laugh.
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