Fenway Sports Management (FSM), the global sales arm of Fenway Sports Group -- the parent company of Liverpool FC, the Boston Red Sox, New England Sports Network (NESN) and Roush Fenway Racing -- today announced that Frank Huckabone has been promoted to Executive Vice President, Sales.
Huckabone will direct FSM's integrated sponsorship sales across Fenway Sports Group's entire sports and entertainment portfolio, including the Boston Red Sox, Boston College Athletics, Liverpool FC, LeBron James, Major League Baseball Advanced Media, NESN, PGA TOUR Playoff event the Deutsche Bank Championship, and Roush Fenway Racing.
In his new role, Huckabone will report directly to FSM Co-Managing Director Billy Hogan, and oversee FSM's sales staff and develop new domestic and international strategic partnership opportunities. Huckabone joined FSM as Vice President in 2007 and was promoted to Senior Vice President in 2009.
"Since the day he started, Huck has proven to be an indispensable part of the team and works 24/7 to drive revenue for our clients," said Hogan. "He repeatedly demonstrates his ability to develop winning strategies for our partners and is the best closer in the game."
Prior to joining FSM, Huckabone served as Director of Media and Sponsorship Sales for Van Wagner Sports Group, where he was responsible for selling rotational signage and creating integrated sponsorship packages that strategically enhanced sponsor investments for Major League Baseball, the National Basketball Association, and the NCAA.
Huckabone began his career in 1999 as an Account Executive at Madison Square Garden (MSG), where he was responsible for selling media and marketing partnerships for all MSG-owned and-operated properties. He spent more than eight years developing integrated programs that included TV, radio, signage, print, and promotional elements as well as arena and team-controlled assets. He earned a Bachelor of Arts in Business Management from Hartwick College in 1994. Huckabone and his wife Jennifer reside in Newton with their two children, Annie and Ryan.
"We're looking forward to an extremely bright future as we continue to drive revenue for Fenway Sports Group," said Huckabone. In a rare twist, he added, "In fact, if you're reading this and want to discuss a partnership, call me directly,” giving his direct line number in the FSM press release.
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