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Dodgers Cancel Half-Price Beer Promotion in Wake of Brutal Beating At Stadium PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Wednesday, 13 April 2011 21:15

DodgersJust short of 2 weeks after a Giants fan attending an Opening Day game at Dodger Stadium was beaten so severely that he is hospitalized in critical condition with head injuries, the Los Angeles Dodgers have announced that half-price alcoholic beverages are no longer part of the Dodgers’ Half Price Food & Drink Promotion, set to begin with the game against the Atlanta Braves on Thursday, April 21. The announcement was made one day before a press conference which will be held at Dodger Stadium outlining new security measures at the historic ballpark. The press conference will be attended by Dodger Owner and Chairman Frank McCourt, Los Angeles Police Department Chief Charlie Beck, and former LAPD Chief and Kroll Chairman William J. Bratton who has been hired by the Dodgers since the brutal beating.

The six-game promotion that runs throughout the season will continue to include half-price food and soft drinks and a half-price six-game ticket package.

The promotion is set to take place at six midweek day games throughout the 2011 season. At each of these games, Dodger players will wear 1940s retro uniforms, voted on by the fans during the off-season.

The six-game promotion is set for the following dates:

  • Thursday, April 21, Dodgers vs. Braves, 12:10 p.m.
  • Wednesday, May 4, Dodgers vs. Cubs, 12:10 p.m.
  • Wednesday, June 15, Dodgers vs. Reds, 12:10 p.m.
  • Wednesday, June 22, Dodgers vs. Tigers, 12:10 p.m.
  • Wednesday, August 10, Dodgers vs. Phillies, 12:10 p.m.
  • Wednesday, August 31, Dodgers vs. Padres, 12:10 p.m.

Bryan Stow, a 42-year-old paramedic was leaving Dodger Stadium after the home opener when he was part of an unprovoked attack by two individuals wearing Dodgers fan gear. Stow remains in critical condition in a drug induced coma at Los Angeles County-USC Medical Center. Doctors have had to remove part of Stow’s skull to reduce brain swelling.


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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