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Alec Baldwin and John Krasinski Argue Yankees, Red Sox Rivalry in Latest New Era Cap Campaign PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Monday, 11 April 2011 21:17

Using athletes in commercials is nothing new. Using solid comedians in ads for athletic wear, is.

Case in point, Friday, New Era unveiled their new MLB marketing campaign that looks into epic rivalries and team pride. If that sounds like something that evokes the “This is Beyond…” ad campaign that MLB has run in recent years, think again.

The campaign features 30 Rock’s Alec Baldwin and The Office’s John Krasinski in a series of commercials where they demonstrate the true meaning of team rivalry. In the TV spots, which will begin airing on April 8th, Alec Baldwin, an avid Yankees fan, and John Krasinski, a passionate Red Sox fan, exchange some friendly back and forth trash-talking about each other’s teams (The Philles actually bear the brunt of the funniest line when Baldwin retorts regarding Cliff Lee signing with the Phillies for less money than the Yankees saying,”First of all, Yankees fans don’t consider Philadelphia to be a legitimate sports town, John. You know that.”) The tagline, “Rivals Are Forever,” is part of the TV, social media, in-stadium and retail campaign promoting the brand’s Authentic Collection (AC) on-field cap.

According to New Era, in-store, ads pay homage to other great baseball rivalries including the San Francisco Giants and Los Angeles Dodgers, and Chicago Cubs and St. Louis Cardinals.

The series spots will run during Yankees/Red Sox games throughout the season on ESPN, FOX, YES Network and NESN. Cable channels including Comedy Central, Adult Swim, Spike, FX, SNY and others will also participate.

Watch the first installment below, and prepare for a good laugh:


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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