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 With the 2011 season upon us, David finishes up his look at the 30 clubs in MLB. It's fitting that he ends with the World Series Champion San Francisco Giants. Those paying close attention will notice that he covered 29, not 30 clubs. With David formerly working for the Los Angeles Dodgers, he's passing on that club, and I will pick up the last attendance projection for 2011 in MLB. Those that wish to look at the other clubs, here's the American League with the AL East (see the Yankees - Red Sox - Rays - Orioles - Jays), the AL Central (see the Royals, the White Sox, theTwins, the Indians and Detroit Tigers) the AL West with (Angels - A's - Rangers, - Seattle Mariners). plus, the National League with the NL East (Mets - Nationals - Marlins - Phillies - Braves) and NL Central (see Brewers - Cubs - Cardinals - Reds - Pirates - Astros). Looking at the NL West (Padres - Rockies - Diamondbacks). I want to offer up a great deal of thanks to David for covering all the clubs. Here are the Giants -- Maury Brown
Team: The San Francisco Giants
2009 Total Attendance: 2.86 million
2009 Average Attendance & Sell-Thru: 35,322 (85% Sell-Thru)
2009 Record: 88-74, Missed Postseason
2010 Total Attendance: 3.03 million
2010 Average Attendance & Sell-Thru: 37,499 (90% Sell-Thru)
2010 Record: 92-70, WS Champions
Looking ahead to 2011……Notable offseason addition/subtractions: Signed: Miguel Tejada
Interleague LY: Oakland A’s, Los Angeles Angels of Anaheim, Texas Rangers
Interleague TY: Oakland A’s, Florida Marlins, Minnesota Twins, & Cleveland Indians
April/May Games: 9 in April, 12 in May in 2011 vs. 11 in April and 16 in May in 2010
Holidays: Home 4/24 Easter 5/8 Mother’s Day 7/4 Independence Day Road 6/19 Father’s Day 9/5 Labor Day
Overall Outlook: With my last 2011 attendance column, I saved the easiest for last. The Giants won the World Series and have recently capped all season ticket sales at 27,700. Plus, the team has the most backloaded schedule in all of MLB with a mere 9 of first 30 on road. They have another scheduling oddity in the rare 12 interleague home games. The team raised ticket prices by an average of 6.5%. Ticket sales are up 50% over this point from last year at 2.6 million tickets already sold. It’s important to note that AT&T Park’s capacity is 3.5 million. The team already had a 90% sell-thru rate last year. So the only question left is how high can they go? Their maximum sales increase would be 12% to sell every seat. I’m pegging it at 8% and 40,500 which would be 3,000 fans a game. There is a chance they sell everything given the overall demand but with the kids in school and the SF weather this is a tough task. I can tell you that as the pioneers of dynamic pricing they will break all ticket revenues records they had. For those of you who read my columns regularly know I’m a huge fan. The remaining inventory after the season sales will be a boon to their bottom line. I think the Giants break into the top 5 in overall attendance with 3.3 million fans in 2011.
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 David Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons and has a decade of ticketing experience.. He serves as CFO for Players For The Planet and currently resides in Baltimore. You can follow David on Twitter @davidesimmons
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