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 With the 2011 season upon us, David has just the NL West to complete his look at all 30 clubs in MLB and how what to expect in attendance. Having wound his way through all the American League with the AL East (see the Yankees - Red Sox - Rays - Orioles - Jays), the AL Central (see the Royals, the White Sox, theTwins, the Indians and Detroit Tigers) tha AL West with (Angels - A's - Rangers, - Seattle Mariners). plus, most of the National League with the NL East (Mets - Nationals - Marlins - Phillies - Braves) and NL Central (see Brewers - Cubs - Cardinals - Reds - Pirates - Astros). Looking at the NL West (Padres - Rockies) the team that is hosting this year's All-Star Game, the Arizona Diamondbacks -- Maury Brown
Team: The Arizona Diamondbacks
2009 Total Attendance: 2.12 million
2009 Average Attendance & Sell-Thru: 26,281 (53.6% Sell-Thru)
2009 Record: 70-92, Missed Postseason
2010 Total Attendance: 2.05 million
2010 Average Attendance & Sell-Thru: 25,394 (52% Sell-Thru)
2010 Record: 65-97, Missed Postseason
Looking ahead to 2011……
Notable offseason addition/subtractions: J.J. Putz, Geoff Blum, Aaron Heilman, Melvin Mora, Xavier Nady, Willie Bloomquist
Interleague LY: NY Yankees & Toronto Blue Jays
Interleague TY: Chicago White Sox & Cleveland Indians
April/May Games: 15 in April, 13 in May in 2011 vs. 12 in April and 11 in May in 2010
Holidays: Home 6/19 Father’s Day Road 4/24 Easter 5/8 Mother’s Day 7/4 Independence Day 9/5 Labor Day
Overall Outlook: Upon first glimpse, this column would be simple. The Diamondbacks had 65 wins last year, no major acquisitions, a mediocre interleague draw, and a heavily frontloaded home schedule. Add in 27 of first 37 games versus over .500 2010 teams which is the toughest in the NL. Plus, the D’Backs had the worst year in attendance in their 13 year history of team in Phoenix. None of the above is really going to matter at the box office as the team is hosting the 2011 All-Star Game. Locals and ticket brokers across the country have been lining up to purchase this event since the team starting taking deposits last year. The team was ready for the ASG phenomenon as they raised tickets prices $1-2 per seat per game on many seats this season. The Diamondbacks have the lowest average season ticket price in MLB at $14.31 and 12,500 FSE’s before the season. I’d imagine that number to jump as it’s ripe for ticket brokers throughout the country to purchase large blocks of tickets just for All-Star game rights. The team has averaged over 30,000 tickets per game just once in the past 6 years. I forsee the organization surpassing that number this year, even though the cards would normally be stacked against them. The Diamondbacks should break 2.5 million fans with a ticket sales increase of over 20% in 2011.
SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
The Labor Battle in the NFL. See BizOfFootball.com for details
 David Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons and has a decade of ticketing experience.. He serves as CFO for Players For The Planet and currently resides in Baltimore. You can follow David on Twitter @davidesimmons
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David Simmons 
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