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Attendance Watch 2011: The Cincinnati Reds PDF Print E-mail
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David Simmons Article Archive
Written by David Simmons   
Monday, 28 March 2011 14:05

RedsIn looking ahead to all 30 clubs in Major League Baseball, David is nearly complete, having  wound his way through all the American League with the AL East (see the Yankees - Red Sox - Rays - Orioles - Jays), the AL Central (see the Royals, the White Sox, theTwins, the Indians and Detroit Tigers) tha AL West with (Angels - A's - Rangers, - Seattle Mariners). and NL East (Mets - Nationals - Marlins - Phillies - Braves). With the season fast approaching, NL Central capsules will be coming fast. Now in the NL Central (see Brewers - Cubs - Cardinals). Now, it's the club that rose up from recent futility last season, the Cincinnati Reds -- Maury Brown


Team: The Cincinnati Reds

2009 Total Attendance: 1.74 million

2009 Average Attendance & Sell-Thru: 21,579 (51% Sell-Thru)

2009 Record: 78-84, Missed Postseason

2010 Total Attendance: 2.06 million

2010 Average Attendance & Sell-Thru: 25,438 (60% Sell-Thru)

2010 Record: 91-71, NL Central Champions

Looking ahead to 2011……

Notable offseason addition/subtractions: Sign Edgar Renteria

Interleague LY: Cleveland Indians & KC Royals

Interleague TY: NY Yankees, Toronto Blue Jays, & Cleveland Indians

April/May Games: 15 in April, 13 in May in 2011 vs. 12 in April and 18 in May in 2010

Holidays: Home 5/8 Mother’s Day 6/19 Father’s Day Road 4/24 Easter 7/4 Independence Day 9/5 Labor Day

Overall Outlook: In January 2006, Bob Castellini purchased the Reds and his front off help lead the team to their first postseason in 15 years. It was the first winning season for the Reds since 2000. The team’s performance helped the Reds have their best year at the box office since opening Great American Ballpark in 2003. The team jumped from 27th to 20th in MLB attendance.  The team hit the interleague jackpot with the New York Yankees in 2011. The team announced its first price increase since 2008 at an average $1.80 per season seat and 10 fireworks throughout the 2011 season. As I mentioned prior in the Cubs, Cardinals, and Brewers posts the 4 team race for their division will help them all at the box office. The Reds have the easiest April schedule in the NL with only 6 out of their first 37 games against 2010 teams over .500. They will need it as they face the Yankees & Rays in interleague. The Reds will see one of the biggest ticket sales increases in baseball this year along with Texas.  I project ticket sales to rise 20% to 2.5 million. The team should jump another 5-7 spots in overall MLB attendance this season. With that revenues will rise even more as they’ve raised ticket prices.


SPECIAL BUSINESS OF SPORTS NETWORK REPORTS:
The Labor Battle in the NFL. See BizOfFootball.com for details


David SimmonsDavid Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons and has a decade of ticketing experience.. He serves as CFO for Players For The Planet and currently resides in Baltimore. You can follow David on Twitter @davidesimmons

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