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Attendance Watch 2011: The Milwaukee Brewers PDF Print E-mail
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David Simmons Article Archive
Written by David Simmons   
Tuesday, 22 March 2011 07:35

BrewersIn looking ahead to all 30 clubs in Major League Baseball, David is nearly complete, having  wound his way through all the American League with the AL East (see the Yankees - Red Sox - Rays - Orioles - Jays) , the AL Central (see the Royals, the White Sox, theTwins, the Indians and Detroit Tigers) tha AL West with (Angels, and Oakland A's,Texas Rangers, and Seattle Mariners). and NL East (Mets - Nationals - Marlins - Phillies - Braves). Today he begins with the NL Central and the Milwaukee Brewers -- Maury Brown

Team: The Milwaukee Brewers

2009 Total Attendance: 3.03 million

2009 Average Attendance & Sell-Thru: 37,499 (88% Sell-Thru)

2009 Record: 80-82

2010 Total Attendance: 2.77 million

2010 Average Attendance & Sell-Thru: 34,728 (81% Sell-Thru)

2010 Record: 77-85

Looking ahead to 2011……

Notable offseason addition/subtractions: Traded for Zack Greinke and Shaun Marcum

Interleague LY: Texas Rangers, Seattle Mariners, & Minnesota Twins

Interleague TY: Minnesota Twins & TB Rays

April/May Games: 13 in April, 15 in May in 2011 vs. 12 in April and 12 in May in 2010

Holidays: Home 4/24 Easter 5/8 Mother’s Day 7/4 Independence Day Road 6/19 Father’s Day 9/5 Labor Day

Overall Outlook: After 7 years of rising attendance, last year was a tough one at the box office as the team dropped 10% in attendance. The good news is that attendance had gone up every year for the last 7 years and cumulatively 50% over that span. The Brewers have been top 11 in attendance for the past 3 years in MLB. The team has reinvested in the product as payroll has jumped 300% since 2004 when Mark Attanasio purchased the team. His investments have paid off as the team has doubled revenues and are worth double what he paid for the team based on Forbes revenue figures. Their revenue (and payroll) is sure to increase in the coming years as their old TV deal once deemed “worst in MLB” ends in 2012 and the new one deal was signed during their playoff run a few years ago. As for 2011, sales projections are high for the Brewers. The team sold an estimated 2500 FSE’s in the aftermath of Zach Greinke trade. The team has capitalized on the Zach Greinke trade by raising season ticket prices on new buyers. The health of their 2 new arms along with their early season play will be pivotal to the outcome of the team on the field and at the box office. The team has a heavily backloaded schedule with only 13 of their first 35 at home.  They face the toughest early schedule in the division with 20 of 35 games against teams who were over .500 last year. Not to mention 6 interleague road games in June versus the Yankees and the Red Sox. With no runaway team in the division the Brewers look to be in the playoff hunt all year long. In what could be Prince Fielder’s last season in Milwaukee, I project the Brewers to again break 3 million fans. I think they will break all Milwaukee attendance and revenue records this season with 3.15 million tickets sold.

The Labor Battle in the NFL. See for details

David SimmonsDavid Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons and has a decade of ticketing experience.. He serves as CFO for Players For The Planet and currently resides in Baltimore. You can follow David on Twitter @davidesimmons

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