With MLB.com’s “At Bat” being the highest grossing, and one of iTunes App Store’s most popular apps, you might have thought this was coming. With little fanfare yesterday, MLB and Apple (AAPL) married up again, only this time it’s MLB.TV for Apple TV.
The bonus? Unlike At Bat 11 for iPhone or iPad, all you need is an MLB.TV Premium subscription ($119.99 for the season). No purchasing additional apps. The downside? According to MLB.com, the product is only available for the regular season – no Spring Training games for the platform, and yes, those nasty blackout restrictions still are applying (see the fine print at the link).
It will be interesting to see how the new platform fits in with Roku and Boxee. What one wonders is, does this signal an increased effort on Apple’s side to really push Apple TV into homes further. There’s been hints of that with the rollout of OS 4.3. We’ll see.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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