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Attendance Watch 2011: The Texas Rangers PDF Print E-mail
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David Simmons Article Archive
Written by David Simmons   
Sunday, 06 March 2011 19:54

Texas RangersAs David continues to look forward to possible attendance trends he's wound his way through the AL East (see the Yankees - Red Sox - Rays - Orioles - Jays) , the AL Central (see the Kansas City Royals, the Chicago White Sox, the Minnesota Twins, the Cleveland Indians, and Detroit Tigers) and the beginnings of the AL West with the Angels, and Oakland A's, he's nearly comleted the American League by looking at the ALCS winning Texas Rangers as part of his analysis of attendance for each of the 30 clubs leading up to the 2011 season - Maury Brown


Team: The Texas Rangers

 

2009 Total Attendance: 2.15 million

2009 Average Attendance & Sell-Thru: 27,641 (56%)

2009 Record: 87-75, Missed Postseason

2010 Total Attendance: 2.5 million

2010 Average Attendance & Sell-Thru: 30,928 (63%)

2010 Record: 90-72, AL Champions

Looking ahead to 2011……

Notable offseason addition/subtractions: Lose Cliff Lee, Add Adrian Beltre

Interleague LY: Chicago Cubs, Pittsburgh Pirates, & Houston Astros

Interleague TY: NY Mets, Florida Marlins, & Houston Astros

April/May Games: 16 in April, 15 in May in 2011 vs. 13 in April and 15 in May in 2010

Holidays: Home - 4/24 Easter 5/8 Mother’s Day 7/4 Independence Day Road - 6/19 Father’s Day & 9/5 Labor Day

Overall Outlook: The 17th year at the Ballpark in Arlington was the Rangers best season yet. The Rangers won their first playoff game ever and made it all the way to the World Series. New owner, Chuck Greenberg, has the business side on the right track. Last year the team drew almost 31 thousand fans a game on 7500 FSE’s. Greenberg projects their FSE count to double to 15,000 this season. The team raised prices 64 percent of seats for non-premier games, added more premier games with lower price points, and has Friday night fireworks all season long. Like their World Series counterparts the Giants they will have no problem selling tickets. They are already off to the right start with 108,000 individual tickets on Saturday during the first day of individual ticket on sales which is 15% over last year.  Former World Series losers the Tigers picked up 5600 fans a game from 06 to 07 and Rockies gained 3800 fans from 07-08. Also, the Phils gained about 4,000 FSE’s after winning the World Series in 2008. I’m not as bullish as Greenberg, but I think the Rangers will eclipse all three teams and pass 3 million fans next year with a nightly average of 37,000 fans. Their new pricing structure will be a boon to their bottom line as well as revenues will reach an all-time high for the franchise.


David SimmonsDavid Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons. He has a decade of ticketing experience and currently resides in Baltimore. You can follow David on Twitter @davidesimmons

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