Home David Simmons Attendance Watch 2011: The Detroit Tigers

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Attendance Watch 2011: The Detroit Tigers PDF Print E-mail
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David Simmons Article Archive
Written by David Simmons   
Thursday, 24 February 2011 23:53

Tigers The AL East (see the Yankees - Red Sox - Rays - Orioles - Jays) is in the can, and now we're through with the AL Central as David has looked at the Kansas City Royals, the Chicago White Sox, the Minnesota Twins, the Cleveland Indians, and finally, the Detroit Tigers. He'll be ending the look at the American League next with the AL West in his sights -- Maury Brown

Team: Detroit Tigers

2009 Total Attendance: 2.56 million

2009 Average Attendance & Sell-Thru: 31,693 (79%)

2009 Record: 86-77, Missed Postseason

2010 Total Attendance: 2.46 million

2010 Average Attendance & Sell-Thru: 30,385 (75.7%)

2010 Record: 81-81, Missed Postseason

Looking ahead to 2011……

Notable offseason addition/subtractions: Signed Victor Martinez

Interleague LY: Pittsburgh Pirates, Washington Nationals, and Arizona Diamondbacks

Interleague TY: SF Giants, NY Mets, and Arizona Diamondbacks

April/May Games: 12 in April, 18 in May in 2011 vs. 10 in April and 15 in May in 2010

Holidays: Home - 4/24 Easter Road - 5/8 Mother’s Day ,6/19 Father’s Day, 7/4 Independence Day, & 9/5 Labor Day

Overall Outlook: The Tigers seemed to have found their home around 2.5 million fans a years after 11 years at Comerica Park. After a World Series appearance in 2006, then trading for Miguel Cabrera after 2007 attendance peaked at 3.2 million in 2008. It’s gone down 20% since then. This offseason, the Tigers raised prices on their premium seating and discounted outfield tickets for the upcoming season. The average single game price is up $2.20. I applaud the Tigers efforts as the recipe above is usually the best way to increase revenue and tickets sold. Thanks to a strong interleague schedule, a backloaded schedule, and minimal holiday game I project the Tigers to increase ticket sales and revenues in 2011 to 2.7 million fans.

David SimmonsDavid Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons. He has a decade of ticketing experience and currently resides in Baltimore. You can follow David on Twitter @davidesimmons

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