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With David finishing up the AL East (see the Yankees - Red Sox - Rays - Orioles - Jays), he's moved forward with a look at the AL Central , including the Kansas City Royals, the Chicago White Sox, and now, the Minnesota Twins -- Maury Brown
Team:Minnesota Twins
2009 Total Attendance: 2.41 million
2009 Average Attendance & Sell-Thru: 29,566 (60.5%)
2009 Record: 87-75, AL Central Champions
2010 Total Attendance: 3.22 million
2010 Average Attendance & Sell-Thru: 39,798 (100.7%)
2010 Record: 94-68, AL Central Champions
Looking ahead to 2011……
Notable offseason addition/subtractions: None
Interleague LY: Atlanta Braves, Milwaukee Brewers, & Colorado Rockies
Interleague TY: LA Dodgers, Milwaukee Brewers, & San Diego Padres
April/May Games: 11 in April, 11 in May in 2011 vs. 9 in April and 18 in May in 2010
Holidays: Home - 4/24 Easter, 6/19 Father’s Day, 7/4 Independence Day, & 9/5 Labor Day Road - 5/8 Mother’s Day
Overall Outlook: The Twins transitioned last season from the Metrodome to Target Field. The Twins sold everything last year and treated their fans to another playoff appearance. The Twins have made the playoff 6 out of the past 9 years. The team announced in August that they would raise season ticket prices on 59 percent of their seats from 3-9 percent. Additionally they dropped the season price on some of their outfield seating. Given how close the teams are in the AL Central and the overall resounding great experience of the new ballpark I’d expect the Twins to see similar levels of excitement. I don’t think a sell-thru of over 100 percent will in the cards in 2011 as a slight drop might be in order, but they’ll make up for it with increased revenues.
David Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons. He has a decade of ticketing experience and currently resides in Baltimore. You can follow David on Twitter @davidesimmons
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