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With David finishing up the AL East (see the Yankees - Red Sox - Rays - Orioles - Jays), he's moved forward with a look at the AL Central beginning with the Kansas City Royals, and now the Chicago White Sox -- Maury Brown
Team: Chicago White Sox
2009 Total Attendance: 2.28 million
2009 Average Attendance & Sell-Thru: 28,199 (69.4%)
2009 Record: 79-83, Missed Postseason
2010 Total Attendance: 2.19 million
2010 Average Attendance & Sell-Thru: 27,091 (66.7%)
2010 Record: 88-74, Missed Postseason
Looking ahead to 2011……
Notable offseason addition/subtractions: Signed Adam Dunn
Interleague LY: Atlanta Braves, Chicago Cubs, Florida Marlins
Interleague TY: LA Dodgers, Chicago Cubs, Washington Nationals
April/May Games: 12 in April, 11 in May in 2011 vs. 12 in April and 12 in May in 2010
Holidays: Home - 7/4 Independence Day Road - 4/24 Easter, 5/8 Mother’s Day ,6/19 Father’s Day, Day, & 9/5 Labor Day
Overall Outlook: In year 9 of US Cellular Field, the White Sox look to rebound after 2 years of declines at the box office. The White Sox raised their season and individual prices minimally this season, but still can’t sellout the way other large market teams do. The White Sox maxed out at 90% capacity after their World Series win in 2005. The team is helped this year by the MLB schedulers this year with light schedule during the cold weather months of April and May. I forsee the White Sox increasing ticket sales this year thanks to a more competitive team in September and the Dodgers for interleague.
David Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons. He has a decade of ticketing experience and currently resides in Baltimore. You can follow David on Twitter @davidesimmons
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