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 As David Simmons continues to look at attendance for the upcoming 2011 season, we've kicked off by looking at the AL East with the New York Yankees, Boston Red Sox , Baltimore Orioles and Baltimore Orioles starting things off. Now, it's time to wrap up the Division with a look at the Toronto Blue Jays -- Maury Brown
Team: The Toronto Blue Jays
2009 Total Attendance: 1.87 million
2009 Average Attendance & Sell-Thru: 23,162 (45.9%)
2009 Record: 75-87, Missed Postseason
2010 Total Attendance: 1.62 million
2010 Average Attendance & Sell-Thru: 20,068 (39.9%)
2010 Record: 85-77, Missed Postseason
Looking ahead to 2011……
Notable offseason addition/subtractions: Traded Vernon Wells
Interleague LY: Philadelphia Phillies, SF Giants, and St. Louis Cardinals
Interleague TY: Philadelphia Phillies, Houston Astros, and Pittsburgh Pirates
April/May Games: 11 in April, 17 in May in 2011 vs. 15 in April and 11 in May in 2010
Holidays: Home - 4/24 Easter 7/1 Canada Day 9/5 Labor Day Road - 5/23 Victoria Day
Overall Outlook: The Blue Jays are faced with a tough task ahead at the box office. Only 4 of their first 29 games are against the Yankees and Sox all of which are midweek. With no playoffs for the past 17 years and ticket sales slumping, the team seemed to turn a corner last year on the field under the guidance of Alex Anthopoulos but off it though the team had its worst year in ticket sales since 1982. This offseason the team froze ticket prices. Additionally, the team has a worse interleague schedule than last year working against them. I believe the team has hit the bottom and will only see sales rise in the 2011 season. I think 1.75 million in ticket sales is the number the Jays will be looking at in October.
 David Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons. He has a decade of ticketing experience and currently resides in Baltimore. You can follow David on Twitter @davidesimmons
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David Simmons 
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