Home David Simmons Attendance Watch 2011: The Tampa Bay Rays

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Attendance Watch 2011: The Tampa Bay Rays PDF Print E-mail
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David Simmons Article Archive
Written by David Simmons   
Saturday, 12 February 2011 17:34

Tampa Bay RaysAs we continue our look at attendance for the upcoming 2011 season, we've started with the New York Yankees, Boston Red Sox and Baltimore Orioles As we continue with the AL East we look at tthe little engine that cone, the Tampa Bay Rays -- Maury Brown


Team: Tampa Bay Rays

2009 Total Attendance: 1.87 million

2009 Average Attendance & Sell-Thru: 23,148 (53%)

2009 Record: 84-78, Missed Postseason

2010 Total Attendance: 1.84 million

2010 Average Attendance & Sell-Thru: 22,758 (52%)

2010 Record: 96-66, AL East Champions, Lost in Division Series

Looking ahead to 2011……

Notable offseason addition/subtractions: Lost Carl Crawford , Carlos Pena, Rafael Soriano, Matt Garza Signed Manny Ramirez & Johnny Damon

Interleague LY: Florida Marlins, Arizona Diamondbacks, San Diego Padres

Interleague TY: Florida Marlins, Cincinnati Reds, St. Louis Cardinals

April/May Games: 15 in April, 14 in May in 2011 vs. 13 in April and 14 in May in 2010

Holidays: Home - 6/19 Father’s Day & 9/5 Labor Day, Road - 4/24 Easter, 5/8 Mother’s Day, & 7/4 Independence Day

Overall Outlook: Even with 12 extra wins last season and a postseason appearance, it appears the Rays seemed to have hit an attendance plateau at 1.8 million fans the last 3 years which are the only winning seasons in their 13 year history. This season looks to be another challenge as only 5 of their first 42 home games are against the Yankees and Red Sox. They Rays get some help in their holiday schedule with a Father’s Day game and  interleague play with Albert Pujols’ Cardinals coming to town. Add in Manny Ramirez who is still an attraction at the gate. The organization has gone down to 4 pricing models from 5 on individual prices and moved back the April/May school night games to 6:40 in an effort to move more inventory. Free parking for carpoolers and the ability to bring food into the ballpark should help the sales staff as well. The Rays are one of the most affordable options with over a million seats priced at $25 or less this season. I predict the Rays to break their ticket revenue record and maintain their attendance level thanks to revised pricing models. Although it wouldn’t surprise me to see record attendance if the 6:40 start times work for the team. It’s definitely something I’ll have my eye on in April.


David SimmonsDavid Simmons is a graduate of the University of Central Florida who worked in the front office of the Los Angeles Dodgers over 4 seasons. He has a decade of ticketing experience and currently resides in Baltimore. You can follow David on Twitter @davidesimmons

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