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Anheuser-Busch Suing Major League Baseball PDF Print E-mail
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Written by Maury Brown   
Friday, 12 November 2010 16:21

MLBAnheuser-Busch Inc. is suing long-time partner Major League Baseball claiming the league has reneged on it's sponsorship renewal for the 2011 season.

In court documents filed with the U.S. District Court in Manhattan, A-B said that the league and the beer maker reached an agreement in April but has not agreed to honor that deal asking for "exponentially higher" fees.

The documents claim that an MLB Properties executive said  "a change in marketplace dynamics," dictated the need for asking for the higher fees. As reported by the Wall Street Journal:

"The goodwill that Anheuser-Busch has built through its partnership with MLBP cannot be replaced or duplicated," the lawsuit said. "Recognizing the importance of the MLBP sponsorship, Anheuser-Busch has bargained for the first opportunity to negotiate for these rights when they are coming up for bid."

Reached for comment, Matt Bourne, MLB's VP of Business Public Relations said, "Major League Baseball Properties hasn’t been served with the complaint and our lawyers have yet to review it.  We don’t normally discuss active litigation however we have a different view of what has been reported."

A-B is an official sponsor of all but 4 of MLB's 30 clubs.

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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