With the New York Yankees losing to the Texas Rangers this postseason, the expectation was that television ratings would be down for this year’s World Series. Last night’s Game 1 between the Rangers and Giants pulled a 10.4 overnight rating, down from 13.8 overnight number for Game 1 in 2009 between the Phillies and Yankees.
But, the number is not considered to be bad. The number is up ever so slightly from the 2008 Game 1 of the World Series between the Phillies and Rays who pulled a 10.3. The Rockies-Red Sox Game 1 in 2007 garnered an 11.8.
According to the SportsBusiness Daily, “The game last night earned a 33.9 local rating in Dallas-Ft. Worth and a 35.9 rating in the S.F./Oakland/San Jose market. “
For FOX, the World Series has been a hit, even without the Yankees and Phillies. Fox Sports Media Group Vice Chairman Ed Goren said on Sirius XM Radio's "Mad Dog Unleashed" show on Wednesday that, "The advertisers have bought in. We have done very well in the ad market." Adding that FOX has sold every available spot for the World Series, and the price advertisers are paying is "high single digits above last year."
Source: SportsBusiness Daily
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