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On Freakonomics: Maury Brown Dissects Derek Jeter's Worth PDF Print E-mail
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Written by the Staff   
Monday, 25 October 2010 15:56



We've written extensively about the contract negotiation that has already grabbed the headlines of the New York papers. Senior writer Matt Coller advised that playoff performance would be a deciding factor on the deal. Later BizBall Founder and President Maury Brown took a look at Jeter the player as opposed to Jeter the brand.

Maury was asked to contribute to the latest Freakonomics Quorum on the New York Times' Freakonomics Blog. The question posed to Maury, as well as David Berri Professor of Economics at California State University – Bakersfield and JC Bradbury Professor of Health, Physical Education and Sport Science at Kennesaw State University was:

Given Jeter’s history with and value to the New York Yankees, his pending free agency (at age 36), and the public-relations cost of LeBron James’s very noisy departure from the Cleveland Cavaliers, what kind of deal would you suggest Jeter and the Yankees make?

To which Maury replied:

The Yankees have a conundrum: How can you be reasonable with the face of an organization when he’s coming off the worst year of his career? With Derek Jeter’s 10-year, $189 million contract set to expire this off-season, the question may well be, is Derek Jeter, the brand, greater than the New York Yankees brand?

For the sum of Maury's response, as well as those of Professors Berri and Bradbury click here.

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