Pitching is dominating, not only on the diamond this postseason, but also for the interest of fans.
TBS scored solid ratings for Game 3 of the ALCS between the Texas Rangers abd New York Yankees from Yankee Stadium last night earning a 5.2 U.S. Rating and over 8.2 million total viewers. The game saw Cliff Lee have a stellar performance, stricking out 13 in an 8-0 rout of the Yankees. The win puts the Rangers up 2-1 entering tonight's game. To date, TBS’s coverage of the ALCS is up significantly over the network’s NLCS (Dodgers/Phillies) coverage from last year, delivering a. 4.5 U.S. Rating (+29%) and 5,262,000 million total viewers (+33%).
Through three games of the ALCS, TBS is delivering double digit growth in all key demos vs. the network’s coverage of the 2009 NLCS, including:
- US HH Ratings – +29% (4.5 vs. 3.5 US Rating)
- Total Viewers – +33% (7,347,000 vs. 5,543,000)
- A18-34: +26% (1,385,000 vs. 1,100,000)
- A18-49: +30% (3,053,000 vs. 2,357,000)
- A25-54: +40% (3,318,000 vs. 2,378,000
- M18-34: +32% (966,000 vs. 733,000)
- M18-49: +38% (2,147,000 vs. 1,555,000)
- M25-54: +50% (2,328,000 vs. 1,550,000)
At the local level Game 3 of the ALCS delivered a 14.5 rating in the New York market and a 22.1 rating in the Dallas Fort-Worth market.
Source: Based on Nielsen Media Research Live + Same Day data stream. Fast National data (10-16-2010 to 10-18-10) compared to 2009 NLCS 5 game average on TBS (10-15-09 to 10-18-09). Local metered market ratings based on Arianna data (10-18-10).
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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