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Rangers fans probably wish the game had never happened, while Yankee fans rejoiced. But, it may be TBS that had the most the celebrate That's because Game 1 of the American League Championship Series (ALCS) pulled in 8.1 million viewers making it the most-watched (based on total viewers) LCS Game #1 ever on cable, supplanting last years NLCS Game #1 on TBS.
Last night’s Game #1 scored a 5.0 U.S. household rating, up +32% over TBS’s coverage of the 2009 NLCS average (Philadelphia Phillies @ LA Dodgers – 3.8 US Household Rating) and up +9% over the network’s seven-game ALCS coverage in 2008 of the Boston Red Sox @ Tampa Bay Rays (4.6 US household rating). In addition, households were up +33% (5,750,000 vs. 4,334,000) and total viewers increased +34% (8,111,000 vs. 6,064,000) over the comparable coverage from last year.
Game #1 of the ALCS on TBS also saw double digit growth in all key demos vs. the network’s coverage of the 2009 NLCS, including:
- A18-34: +40% (1,671,000 vs. 1,198,000)
- A18-49: +37% (3,518,000 vs. 2,573,000)
- A25-54: +45% (3,786,000 vs. 2,613,000)
- M18-34: +47% (1,155,000 vs. 786,000)
- M18-49: +47% (2,471,000 vs. 1,684,000)
- M25-54: +57% (2,655,000 vs. 1,697,000)
TBS’s coverage of the New York Yankees at Tampa Bay Rays/Texas Rangers delivered a 13.9 rating in the New York market and a 21.9 rating in the Dallas Fort-Worth market.
With the Rangers winning Game 2 7 to 2, the series is tied at 1 game a piece as the ALCS shifts to New York on Monday for Game 3.
 Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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