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Rays-Rangers Game 4 Lowest-Ever Rated Postseason Telecast for TBS PDF Print E-mail
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Written by Maury Brown   
Tuesday, 12 October 2010 14:00

2010 MLB Postseason on TBSBefore the season ended, I looked at the potential match-ups for the postseason and came to the conclusion that MLB would likely see a ratings decline compared to last year. With the Division Series set, sans the outcome of tonight’s match-up between the Rangers and Rays (first pitch, 8:07 pm ET on TBS), in the books, that is likely to be the case.

But, before then, TBS can point to the ALDS Game 4 between the Rays and Rangers and say that it was the lowest-rated and least-viewed MLB postseason telecast since it began airing the playoffs in '07. According to today’s edition of the SportsBusiness Daily, TBS averaged a 2.3 U.S. rating and 3.678 million viewers for Sunday's LDS telecasts, with the Rays-Rangers game pulling a 1.5 U.S. rating and 2.219 million. MLB had the disadvantage of going up against a slate of NFL games.

According to the SBD, the “net's previous low was for Phillies-Brewers NLDS Game Four in the same day/time slot in '08 (2.220 million viewers). Sunday's TBS MLB figures are also down from a 2.9 U.S. rating and 4.537 million viewers for three telecasts on the comparable day last year.”

Below is a breakdown of Sunday’s game.

SUNDAY MLB LDS RATINGS, VIEWERSHIP ON TBS
'10 GAME
START (ET)
RATING
VIEWERS (000)
Rays-Rangers: Game Four
1:00pm
1.5
2,219
Giants-Braves: Game Three
4:34pm
2.6
4,238
Phillies-Reds: Game Three
8:06pm
2.8
4,653
AVERAGE
2.3
3,678
'09 GAME
START (ET)
RATING
VIEWERS (000)
Angels-Red Sox: Game Three
12:00pm
2.0
2,936
Yankees-Twins: Game Three
7:00pm
4.1
6,791
Phillies-Rockies: Game Three
10:40pm
2.7
4,084
AVERAGE
2.9
4,537

Source: SportsBusiness Daily


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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