It didn’t get much attention at when the functionality was released at this year’s All-Star Game, but for users of Apple’s iPhone and iPod Touch that have MLB.com’s At Bat 2010 installed, it could be a game-changer in the future.
“At the Ballpark” is functionality that allows you to have personalized information within At Bat, specifically tied to games you have attended. Using proximity based information, you can “Check-In” two hours in advance of a game, see a seating chart of the ballpark you are in, use social networking tools like Twitter and Facebook to chat, not only with those at the game, but across the social networking platforms.
On Monday, MLB.com released Version 1.3 of At Bat 2010 that sees the addition of:
- “My Profile” which lists the final score of every game you have attended, a list of ballparks you have been to, and how well your team has fared in each of the outings you have attended.
- Twitter improvements, including reply, re-tweet, and linking support
- Support for local Twitter hashtags
- Improved Facebook check-in status updates
- Searchable ballpark map directories
- Bug fixes and performance improvements
- The searchable ballpark directory seems the coolest addition.
We have yet to try it out, but in the future we envision the ability to use geoloation, such as is in Google Maps to have a “pin” follow you through the ballpark to find that elusive ATM or restroom. In the future, the addition of paperless ticket to At Bat or if you were in premium seating, the ability to order from a menu and have it delivered to your seat.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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