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At the All-Star Game: TV Ratings Worst Ever for 2010 Game PDF Print E-mail
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Written by Maury Brown   
Wednesday, 14 July 2010 15:18

2010 MLB All-Star Game on FOX

Ratings for the 81th MLB All-Star Game in Anaheim were the lowest ever based on fast overnight numbers for the telecast. The game drew a 7.5 national overnight rating down from a previous low of 8.1 for the “Mid-Summer Classic” in 2005 and down 17.5 percent from last year’s game from St. Louis where it drew a 8.9 overnight rating.

In an odd twist, the Los Angeles market added a considerable drag on the ratings where it drew an anemic 8.6 rating. By comparison, the St. Louis market topped all with a 22.8 rating, according to FOX Sports. Last year, the 2009 All-Star Game from St. Louis drew a 22.8 rating in the home market.

ALL-STAR GAME RATINGS TREND
YR
NET
VENUE
RAT.
'10
Fox
Anaheim
7.5
'09
Fox
St. Louis
8.9
'08
Fox
N.Y.*
8.6
'07
Fox
S.F.
8.4
'06
Fox
Pittsburgh
9.3
'05
Fox
Detroit
8.1
'04
Fox
Houston
8.8
'03
Fox
Chicago
9.5
'02
Fox
Milwaukee
9.5
'01
Fox
Seattle
11.0
'00
NBC
Atlanta
10.1
'99
Fox
Boston
12.0
'98
NBC
Denver
13.3
'97
Fox
Cleveland
11.8
NOTE: * = Game lasted 15 innings.

Source: SportsBusiness Daily


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to Forbes SportsMoney blog. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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