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MLB International Renews Broadcast Agreements in Korea, Mexico, and with ESPN Star Sports PDF Print E-mail
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Written by Maury Brown   
Saturday, 10 July 2010 23:50

MLBMajor League Baseball International (MLBI) has renewed agreements with broadcasters in Korea (OBS) and Mexico (Televisa), as well as with pan-regional Asian broadcaster ESPN Star Sports (ESS), allowing fans in these baseball-crazed regions to catch all of the action of the 2010 All-Star Game. MLBI, which will utilize its own production team and facilities for the 2010 All-Star Game telecast, will broadcast the Midsummer Classic in 20 languages to 219 countries and territories around the world, as well as to the more than one million United States and Canadian Armed Forces personnel stationed around the world and aboard ships-at-sea via the American Forces Network and the Canadian Armed Forces Network.

“Major League Baseball partners with broadcasters around the world to ensure that not only the All-Star Game but the entire MLB Championship Season is televised for our passionate fans,” said Paul Archey, Senior Vice President, International Business Operations, Major League Baseball. “Our deals with ESS, OBS and Televisa put MLB games on network leaders in each of their respective markets.”

Along with MLB International’s broadcast of the All-Star Game, television crews from ESPN International (worldwide), American Forces Network (worldwide), Fox Sports (Latin America), Guangdong TV (China), Rogers Sportsnet (Canada), TDS (Curacao), RPC (Panama), Fox Sports en Español (Puerto Rico), Fuji TV (Japan) and NHK (Japan) will be on hand to cover the game in Anaheim.

There are 25 foreign-born players – including eight of the 17 starting position players – on the American and National League rosters for the 2010 MLB All-Star Game, hailing from seven different countries and territories including (Canada, Dominican Republic, Japan, Mexico, Panama, Puerto Rico, Venezuela).

These deals increase MLB’s roster of worldwide television and radio partners to 100 broadcasters across all seven continents. For the 2010 season, OBS will televise five to seven live regular season games each
week across its over-the-air, cable and satellite networks, as well as the All-Star Game and the entire postseason. Major League Baseball’s new deal with Televisa will bring baseball back to the over-the-air leader in Mexico beginning with the 2010 All-Star Game, and including weekly regular season games and the postseason. MLB’s extension with ESS through the 2013 season continues a relationship that first began in 1995; ESS will broadcast 10 live regular season games, the State Farm Home Run Derby, the All-Star Game and each game of the postseason across Asia (excluding Japan and South Korea).

Source: Major League Baseball International


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to Forbes SportsMoney blog. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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