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"At the Ballpark" Functionality Coming to "At Bat 2010" By All-Star Game PDF Print E-mail
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Mobile Devices
Written by Maury Brown   
Saturday, 22 May 2010 17:24

At Bat 2010

When MLB.com released this season’s iteration of their wildly successful “At Bat 2010” for Apple’s iPhone and iPod touch, one of the questions on baseball and tech geek fan’s lips was, “What is ‘At the Ballpark’ all about?”

At or near the All-Star Game, we’ll find out.

At the time of the product release just before Spring Training, all that was known of the functionality was that the new feature would provide “customized, proprietary content to fan-experience tools and more.” Vague, no?

Well, MLB Advanced Media CEO Bob Bowman announced this past week at SAI’s Startup 2010, that the upgrade for At Bat that leverages geo-location will allow fans to get access to exclusive content – including a replay of that "bang bang play at second base," said Bowman.

There will also be a social media component to the upgrade, including the ability to chat to others at the ballpark, ala Twitter-esq functionality.

More details as we approach the All-Star Game on July 13.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to Forbes SportsMoney blog. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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