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Written by Maury Brown   
Tuesday, 18 May 2010 17:58

Marlins Video Display

Daktronics Inc. (Nasdaq-DAKT) announced today that it will provide a custom-designed, integrated scoring and video system for the New Marlins Ballpark opening in the spring of 2012. The multi-million dollar contract with Hunt/Moss, A Joint Venture, includes a unique high definition video display, multiple digital ribbon boards, pitchers display, out-of-town game display, ticket window displays, digital clocks and control system. Installation of the first of many displays is scheduled to begin during the fall of 2011.

“Daktronics is known throughout the industry as the leader in providing these types of integrated systems that include multiple displays showing a wide variety of content,” said Claude Delorme, Executive Vice President of the Florida Marlins. “With their broad product line, control system with superior data integration capabilities, and their experience working new construction projects, Daktronics was clearly the best choice. I know Marlins fans will absolutely love the new ballpark. The digital display technology will be a huge part of the game day presentation.”

“Daktronics not only understands the needs of the end user, but also the importance of the design of the system’s components to make the installation go smoothly… getting done on time, safely and within budget,” said Pat Delano, Construction Manager with Hunt/Moss. “Daktronics’ experience and expertise in sports venues brings the added value required to meet the owner’s expectations.”

The super system’s high definition video display, one of the ballpark’s signature features, will measure approximately 101 feet wide (top of display) and 51 feet tall. Daktronics popular HD-X LED video technology will populate the uniquely shaped board.

Daktronics patented ProRail cabinet design will be used with the digital ribbon boards on the fascia, providing improved sight lines and reduced construction costs. A total of six digital ribbon boards will be incorporated in the seating bowl and at the ballpark’s entry gates, the longest more than 950 feet that will stretch from the right field line to left field line on the club level fascia.

Two additional displays will be positioned within the left field wall, the largest of which will measure nearly 100 feet wide and will be used primarily to display stats and scores from out-of-town games in real time. Two pitcher boards will keep fans in the know regarding each pitcher’s performance. Other full-color displays will be positioned behind left and right field, and another near the main ramp. Additional components include numerous ticket window displays, backlit signage, and scrolling signage.

“Daktronics is pleased to make this important announcement,” said Kyle Adams, Regional Sales Manager for the Company. “The Marlins’ integrated system will be one of the most capable in all of the world. Our engineering, manufacturing, project management and support teams are up to the challenge of creating and supporting this super system for years to come.”

Included as part of the New Marlins Ballpark project will be Daktronics video image processing technologies and the new Show Control system. According to Daktronics, "The company’s video processing system is touted by experts as the best in the industry, processing and scaling live and recorded video signal to vivid digital imagery on large displays. The Show Control system is the one of the latest developments from Daktronics, providing a power combination of control software, data integration, and playback hardware that forms a comprehensive production solution."

For more on Show Control, visit www.daktronics.com/show.

As part of the contract, Keyframe, the creative services division of Daktronics, will be creating a large amount of graphical and animated content to run on the displays during the 2012 baseball season. Content will include logos for the Marlins and their sponsors, numerous crowd prompts, noise meters, headshot templates, starting lineups and specific content for the various information displays.

Source: Daktronics


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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