visa credit card insurance on purchases credit building credit cards with no deposit chase credit card rewards center bpi credit card cash advance pin easy credit card to get approved for 2012 best buy credit card customer service ics international credit card services visa credit card application for bad credit guarantor loans online uk which credit card is best for international travel personal loans ireland bad credit hsbc uk lost credit cards hsbc debit visa card issue number balance transfer offers halifax existing customers credit card holder leather best 0 interest balance transfer credit cards credit card debt settlement australia prepaid credit cards with overdraft best uk credit card for airmiles chase bank pre approved credit card icici credit card insurance benefits i want a credit card that has no limit get online loan how to reduce your credit card debt yourself credit card low interest balance transfer chase international travel credit card sears canada credit card contact number unsecured credit cards for bad credit canada average credit card merchant fees what does a black credit card mean compare and contrast the good and bad characteristics of credit cards credit cards with no interest and no balance transfer fees pay shell gas credit cards online virgin credit card uk login anz credit card travel insurance claim national cash advance head office debit visa card canada citibank international credit card india prepaid credit cards no activation fee cash reward credit card comparison military credit card rate reduction united cash loans login page anonymous prepaid credit card australia how to get the best merchant credit card rates online cash loans for bad credit direct payday lenders bad credit ok whats a good first credit card walmart credit cards online application citibank platinum credit card features speedy cash payday loans reviews credit card instant approval india business credit card balance transfer 0 pay as you go credit card processing buy visa gift card online instant apply for gold credit card fnb westpac low rate credit card interest rate how to download free apps for ipad 2 without credit card pay target visa credit card online how do i pay my firestone credit card online get a payday loan online instant payday lenders no brokers compare canadian credit cards cash back who has the best credit card rate home depot credit card promotions hdfc credit card helpline no gurgaon visa debit cards wikipedia how does a cibc visa debit card work online standard chartered credit card payment india sbi online credit card rewards hsbc corporate credit card malaysia using us credit cards in canada bad credit credit cards no annual fee credit card number location student credit cards with no credit instant approval what credit score do you need for a toys r us credit card no interest credit card transfer offers td rebate rewards visa card limit visa credit card with low interest rate can you buy prepaid credit cards at walmart in canada mbna canada credit card payments hsbc balance transfer credit card list of credit card company names is personal credit card interest tax deductible need for speed carbon reward cards ps3 prepaid credit card visa bank of america manchester united credit card review cibc visa cash back credit card what is purchase interest rate in credit card chase business credit card phone number wells fargo credit card services apply online credit card citibank post office credit card balance transfers southwest credit card offers two free flights using credit cards abroad compare sbi and icici credit card best credit card payment app not so good credit cards credit card search engine india horizon gold credit card complaints nationwide online loan quote get credit card information free best bad credit credit cards unsecured swarovski hello kitty credit card holder call chase freedom credit card customer service credit card for new business bad credit city bank credit card application malaysia how to sign up for amazon prime without credit card free prepaid credit cards canada free gnc gold card interest free credit card tesco canada best credit card points best online credit card processing 2012 business card credit analyst salary walmart credit card canada phone number best credit cards for travel perks bad credit loan lenders uk simmons first credit card application status business credit card offers balance transfer icici credit card helpline mumbai best payday loan lender uk chase credit card apr citibank credit card apply compare credit cards for bad credit best student credit cards with no credit nab credit cards travel insurance credit card for no credit score tips on how to get rid of credit card debt college student no credit credit card how can i pay icici credit card bill online apply online credit card icici bank payday loans for bad credit instant cash top ten credit cards 2013 lowest rate mobile credit card processing orchard credit card payments online 0 credit card offers balance transfers which is the best student credit card in canada best travel points credit card canada 2011 visa prepaid credit card online anz rewards platinum credit card travel insurance bank of america power rewards visa card virgin credit card mbna contact number what does a starbucks gold card do best cash back business credit cards 2013 air miles credit card comparison disney chase credit card rewards balance transfers explained major credit cards how do you calculate interest payments on a credit card example nandos black card td canada trust secured visa cards difference between visa and mastercard debit card capital one credit card review canada how do i check the status of my best buy credit card application hsbc premier credit card air miles army pcs pay advance credit card number and security code and expiration date payday loan lender list uk top bad credit loan companies best buy credit card customer service contact get credit card for bad credit rating how to pay bank of america credit card online with another bank account credit cards for new uk residents credit card ratings consumer reports td visa card account login delta miles credit card deals secured credit card 10000 limit bank of america sign up for credit card bank of america credit card login mastercard aadvantage credit card offer 2013 hsbc credit card promotions for hotels pay my bestbuy credit card hdfc credit cards rewards points redemption apply for mastercard credit card with bad credit secured credit cards for business wells fargo check chase freedom credit card application status secured credit card banks online loans in south africa no paperwork what does it mean to get pre approved for a credit card best cash back visa or mastercard low rate credit cards for life of balance transfer delta credit card cash back malaysia credit card review 2013 credit card fraud sentence in florida best credit card transfer rate nz aspire credit card company does applying for credit cards hurt my credit score view hdfc credit card statement online delta skymiles credit card good deal does walmart credit card help build credit accept credit cards with no credit check new bad credit card offers standard chartered credit card promotions singapore credit card terminal application how long can credit card companies sue you how to get past the halo reach credit limit bank of america virtual credit card debit apply for capital one credit card application chase credit card travel protection credit cards that offer cash back rewards credit card uk comparison credit card number and cvv validator download orange prepaid credit card paypal credit card verification code fake bankamericard cash rewards visa secured credit card how to get a bad credit mortgage fnb gold credit card interest rates gift visa card india vacation pay advance form 0 interest credit card balance transfer ireland chase credit card balance transfer calculator citibank indian oil credit card reward points redeem pay off credit card debt or save for college hsbc bank credit card customer care number how can i get a best buy credit card with no credit platinum card post office storing credit card information law uk bank of america prepaid debit visa card calculate credit card interest rate payment fast payday advance loans credit card cash advance atm limit best visa debit card for students find the best credit card for me canada reducing credit card debt online payday advance california cash advance america payday loan scams discover credit card review 2012 credit card comparisons nz hsbc credit card rate of interest best unsecured credit cards with bad credit secured visa credit cards alaska air miles credit card td emerald visa card application how to get a rbc visa debit card chase freedom credit card review 2011 can i get a credit card without a job and bad credit airline credit card with no annual fee credit card offers 0 balance transfer 12 months credit card for small business with no credit credit card application form pdf low rate credit card australia sbi credit card offers on samsung mobiles icici credit card payment using debit card best rate credit cards 2013 is it safe to apply for a chase credit card online alaska air miles credit card reviews how does credit card interest work malaysia best new credit card bonus offers chase credit cards online payment arco gas credit card fee does paypal accept virtual credit cards hdfc credit card toll free number chandigarh ikea usa credit card apply black visa card uk important things to know before getting a credit card streamline credit card machine rolls best credit card for first time users with no credit credit card company list halifax credit card minimum payment amount secured mastercard credit card canada store rewards cards in phone starbucks credit card processor 0 intro apr for 12 months credit cards credit card validator free download secured credit card canada compare virgin credit card balance transfer limit store photos of credit cards on iphone net pay advance wichita get a payday loan online direct lender how can we pay lic premium using credit cards valid credit card numbers that work 2012 where to send old navy credit card payments credit card holder with money clip can i buy a visa gift card with a walmart credit card pnc secured credit card login bank of america international travel credit card how to get a bad credit loan without a bank account can i get a credit increase on a capital one secured card store credit cards after bankruptcy what credit card can i get with a score of 620 disney chase credit card application status how to pay canada student loans legitimate poor credit loans how to receive pre approved credit card offers how to hack a credit card number visa 2011 prepaid reloadable credit cards walmart all credit cards into one public savings open sky secured visa credit card amazon bank of america credit card how old do you have to be to get a prepaid credit card in canada australia;s lowest rate credit card credit card low interest rate small cash loans uk file bankruptcy credit cards only credit card number and security code hack compare credit card rewards australia payday quick cash loans online payday lenders california average credit card apr 2012 chase freedom credit limit increase online iphone credit card case 4s hdfc credit card application status disapproved valid credit card numbers generator with cvv credit cards for bad credit 2013 uk citibank platinum credit cards capital 1 credit card ppi claims best credit cards with rewards consumer report whats the highest credit card limit sears credit card services address reclaim credit card protection insurance charges credit card calculator multiple interest rates navy federal credit union student credit cards best 0 balance transfer credit cards uk applying for credit cards with poor credit first modern credit card introduced 1950s capital one canada credit card agreement no fee td visa cards low limit credit cards for students credit limit definition wikipedia credit card debt settlement agreement best delta credit card deal merchant fees for credit cards comparison canada cibc debit visa cards first premier credit cards pay new york and company credit card online what is the best credit card to have with bad credit easiest way to get a credit card uk one hour cash advance lenders online lowest apr credit card rates 0 interest credit cards no balance transfer credit card prime rate definition continental chase mastercard credit card apply for ikea credit card uk standard chartered online credit card payment pay as you go credit cards canada free credit cards numbers that work 2011 suze orman best secured credit card best travel credit card deals 2011 mastercard credit cards for no credit history best credit card transfer balance no transfer fee car loan with bad credit random credit card number and cvv calculate credit card balance transfer calculator reloadable prepaid credit card with no fees online payday loan lender only best small business credit card 2012 canada low interest credit cards for average credit hdfc credit card apply online in bangalore prepaid credit card to help rebuild credit visa credit card application no credit transfer credit card balance to low interest loan compare visa credit cards australia apply for visa credit card with fair credit accepting credit cards over the phone with paypal bad credit loan lenders credit card address verification phone number pay dillards credit card account online sheer black cardigan women;s bank of america credit card application status phone number orchard bank unsecured credit card reviews platinum card american express limit virtual credit card paypal free jcb credit card number format no interest credit cards bad credit best money back credit cards 2011 cash advance online no credit check legit bad credit loan lenders american express prepaid credit card reviews credit card rewards canada dbs black card travel insurance dbs black card credit limit capital one best buy credit card customer service number compare air miles credit cards canada integrity advance payday loans no credit card business loans speedy cash payday loans online payday cash advance direct lenders only calculate credit card interest rate calculator credit card debt consolidation ontario canada best credit cards for students with no annual fee low interest easy approval credit cards citi corporate credit card payment best credit card reward scheme best buy credit card payments center international credit cards for students major credit cards companies starbucks credit card discount icici credit card application status using application number are orchard bank credit cards good how old do u have to be to get a credit card in the uk does arco gas station accept credit cards rbc visa prepaid credit card hdfc credit cards payment online top credit card issuers in malaysia wells fargo secured credit card business is capital one a good credit card after bankruptcy how does cash converters payday advance work list of bad credit loan lenders new fees for credit cards 2013 top 5 credit card processing companies 100 guaranteed credit card approval uk apply for discovery credit card how long does it take to get a secured credit card bank of america pre approved credit cards canada wells fargo secured credit card cash advance fee square credit card reviews data mining implementation for credit cards application processing system phone number for orchard bank credit cards small cash loans with bad credit how to get credit card numbers hacked black credit card visa limits top 10 college student credit cards nhs discounts black card best corporate credit card canada real usa credit card number compare travel credit cards 2013 capital one platinum credit card reviews merchant credit card fees visa sbi visa classic debit card take credit card payments on android disney rewards credit card phone number high interest credit cards for bad credit canada credit card number checker free download capital one small business credit card agreement tesco credit card protection apply for a mastercard credit card online american express prepaid credit card uk international credit card processing first credit card company in 1950 credit check companies virgin credit card payment what is the best credit card to use in america does kmart accept sears credit cards send money online using your credit card best secured credit card bad credit do prepaid credit cards help rebuild credit title loans online no credit check best low interest credit cards for students how to get credit card limit increase chase easy approval gas credit cards offers on visa cards india cvv number on visa debit card can you use us credit card in uk costco credit card processing rates for small business rbs visa credit card uk bad credit loans no credit check unsecured get credit card numbers download best credit card to get american airline miles sears credit card application status phone number how do i get a cash advance on my capital one credit card compare rewards credit cards orchard bank bad credit credit card low interest credit cards canada visa best secured visa credit cards emirates platinum card discounts credit card reward tricks td canada trust cash back credit card rbc credit card travel notification hsbc credit card application pinoyexchange valid stolen credit card numbers how to open up a locked door with a credit card unsecured credit card for bad credit instant approval best fixed rate credit cards 2011 capitec multi loan online application credit expert best credit card offers for new users lloyds tsb student credit card interest rate is there a starbucks credit card visa card number sample easy credit card approval australia credit card swipe app for windows phone best citibank credit card offer iphone credit card payment hdfc credit card deals on flights credit card debt after death california best credit card for no credit or bad credit how many types of credit cards are there orchard bank secured credit card phone number pentagon federal credit union credit cards apply for first premier credit card sbi credit card customer care number mumbai apply for a walmart credit card online instant cash loans in minutes microsoft excel credit card payment calculator industry average credit card processing fees prepaid credit card help build credit best cashback credit card comparison cash advance credit card chase icici bank international credit card using visa debit cards in india hotel reward credit cards comparison icici bank credit card settlement letter apply for a loan with bad credit and no bank account capital one visa platinum card speedy cash loans oldham allied cash advance westfield in credit cards compare uk british airways credit card offer uk titanium visa prepaid credit card virtual credit card number uk track barclay credit card application
Home Maury Brown From Beer to Tickets to Hot Dogs: Inside the 2010 MLB Fan Cost Index

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 491 guests online

Atom RSS

From Beer to Tickets to Hot Dogs: Inside the 2010 MLB Fan Cost Index PDF Print E-mail
User Rating: / 222
PoorBest 
Written by Maury Brown   
Friday, 09 April 2010 18:14

Biz of Baseball - ExclusiveUPDATE: When selecting "Read More" you will find a complete breakdown of Average Ticket and Premium Ticket Price comparing 2010 to 2009


With the economy putting a pinch in nearly everyone’s pocketbook, sports leagues have had to adapt in order to compete for what little disposable income you have available, and Major League Baseball has been no different. With that, more than ever, reports detailing ticket, concession, and merchandise have garnered more attention.

For the19th year, Team Marketing Report has released their Fan Cost Index report for MLB, which looks to determine what a family of four might spend at the ballpark. Much like the annual Forbes franchise valuations (see Inside the 2010 Forbes MLB Franchise Valuations), the FCI may not be a perfect measure, but given that it places even weight year in and year out, it does a good job of showing ticket cost along with other in-stadium costs that come with going to a game.

Here’s how the FCI works:

It is designed to simulate what a family of four might spend at the ballpark by comprising the prices of two (2) adult average-price tickets, two (2) child average-price tickets, two (2) small draft beers, four (4) small soft drinks, four (4), regular-size hot dogs, parking for one (1) car, two (2) game programs and two (2) least expensive, adult-size adjustable caps. Team Marketing Report determines that costs by telephone calls with representatives of the teams, venues and concessionaires. Identical questions were asked in all interviews.

Added to the FCI is a matrix of average ticket cost and average premium ticket cost. TMR’s methodology is based on average ticket price represented by a weighted average of season ticket prices for general seating categories, determined by factoring the tickets in each price range as a percentage of the total number of seats in each venue. Premium seating (tickets that come with at least one added amenity or is classified by team as premium) are not included in the survey to calculate average ticket price. Luxury suites are also excluded from the survey. Season ticket pricing is used for any team that offers some or all tickets at lower prices for customers who buy season seats. Teams have a say in what seats are considered general or premium.

What does it add up to?

With this year’s Fan Cost Index report, the 2010 season will see an average ticket to a Major League game up just over 1 percent from last year to $26.74. At the same time, the total price to take a family of four to a game, based on TMR’s methodology, dropped by more than a dollar to $194.98, according to Fan Cost Index for 2010.

According to TMR, the 1.5 percent increase in average ticket cost is the smallest since the FCI's inception in 1991. The previous low was 1.6 percent in 1995, the year after labor dispute killed the 1994 season with a work stoppage.

In a sign that the league saw the benefits of not raising prices during a chilly economy (last year, in the down economy, MLB still pulled in a record $6.6 billion in revenues), 8 clubs lowered their average ticket price  led by the Padres (down 15.4 percent from $46.39 in 2009 to $30.56 in 2010). Other clubs that lowered their average ticket price include the Mets, Giants, A’s, Tigers, and Angels. Twelve clubs had a their average ticket price remain the same as last year (Dodgers, Nationals, Mariners, Indians, Orioles, Marlins, Royals, Rockies, Braves, Reds, Pirates, and Diamondbacks. On the “raising average ticket price” side of the ledger, 12 clubs raised the average ticket price cost led by the Twins, who enter their first year in Target Field. The average ticket price goes up 45 percent from $20.68 in their last season in the Metrodome to $31.47 in Target Field. Other clubs seeing average ticket price increases include the Red Sox, Cubs, White Sox, Phillies, Cardinals, Astros, Blue Jays, Rangers, Brewers, and Rays. The Yankees see a slight bump (0.4 percent to $51.83), as well.

The Red Sox, with an average price of $52.32, has been overtaken for the second straight year, if only by a few cents, as the most expensive ticket, by the Cubs at $52.56.

The Cubs, now under new ownership, had the second highest increase at 10.1 percent, with the team putting more games into its highest ticket category.

The Cubs, which put very few tickets into the premium category, divide all tickets, even those in season plans, into four pricing tiers. This year, they have 26 games in the most expensive tier and 30 in the second-most expensive. In 2009, the team had 14 games in its most expensive category and 34 in the second.

Last year was the first since 1996 that the Red Sox didn’t have the most expensive ticket and the first since 2001 they weren’t atop the FCI chart.

SELECT READ MORE TO SEE THE 2010 FAN COST INDEX, AS WELL AS THE DETAILS BEHIND IT, INCLUDING COST BREAKDOWN FOR BEER, HOT DOGS, SOFT DRINKS, AS WELL AS THE MOST AFFORDABLE TEAMS TO SEE IN MLB

While the league average ticket price at $26.74 saw only a slight increase from last year, the cost of a premium ticket in MLB declined to $88.38 from $96.93 in 2009, a drop of 8.8 percent. The decline was driven by deep cuts by the Yankees and Red Sox. After seeing a backlash on some seats costing as much as $2,500 a game in new Yankee Stadium’s inaugural season, the Yankees have dropped the average premium ticket price from $510.08 to $312.11, a decrease of 38.8 percent.

TMR adds that the Yankees topped the survey last year, but a change in the way TMR calculates their seating, along with additional information provided by the team, dropped their average ticket price dramatically. In order to make the comparison more accurate, TMR retroactively adjusted their 2009 ticket information.

According to TMR:

Premium seating figures, located on the chart should be looked at closely. According to data provided by 29 teams (Colorado did not provide seat scaling), premium seating makes up a little more than 12 percent of available seating, on average. Teams have the freedom to classify seats as premium. Premium seating is classified as seats having extra amenities, or the rights to certain exclusivities, like private clubs. Luxury suites are not included in calculations. TMR began separating general and premium seating in 2003. While there is still reason to do so today, despite the rising number of seats considered “premium,” it’s important to note both figures. The New York Mets, which dropped prices on both general and premium tickets in their second year at Citi Field, have the highest percentage of seats considered premium, according to data they provided in 2009, at 37 percent. The Atlanta Braves are next at 23 percent, followed by the Boston Red Sox at 21, San Francisco Giants at 20, Texas Rangers at 19, Los Angeles Angels at 18 and Yankees at 16. All percentages are rounded off. The Cubs have the lowest percentage of seating classified as premium at 1 percent, though this doesn’t include their auction seats, which are sold on a season or game-by-game basis. The team has also added a new premium club, the PNC Club, which is carved out of luxury suites.The Padres only classify 2 percent as premium.

It is interesting that these two teams have such low numbers of premium seating, given that the Cubs have the second-highest average ticket at $52.56 and the Padres have the second-lowest at $15.15.

Eight clubs (Red Sox, Yankees, Mets, Twins, A’s, Padres, Diamondbacks, and Reds) lowered premium ticket prices while 12 clubs kept their average ticket prices flat (Phillies, Dodgers, Nationals, Mariners, Indians, Tigers, Orioles, Marlins, Royals, Rockies, Braves, and Pirates). Ten clubs raised premium ticket prices led by the White Sox (a 45 percent increase from $64.98 in 2009 to $94.24 in 2010). Other gainers include the Cubs, Giants, Cardinals, Astros, Blue Jays, Rangers, Brewers, Rays, and Angels.

The Boston Red Sox regained the top spot in the FCI at $334.78, about $5 more than the Chicago Cubs and $18 more than the New York Yankees.

Overall, the FCI sees the league remain ostensibly flat (a cost drop of 0.06 percent) with the Padres leading the way dropping their FCI cost 29.9 percent from $172.04 in 2009 to $120.60 this year. To add an exclamation point on how fan friendly the Padres have become, the FCI number for the Padres has dropped from $201.72 in 2008, a total cost shift of 40.2 percent to this year’s FCI number for the club.

Showing that the Twins are looking to capitalize on that “new stadium smell” in their first year at Target Field, Minnesota leads the league in FCI increase (21.8 percent) going from $169.81 in the last year at the Metrodome to $206.88 in the first year at Target Field.

Below is a breakdown by the FCI on the number of clubs that have increased or decreased cost, or kept the cost flat. Additionally, the top gainer or decliner in a particular category, plus the highest and lowest cost per category in the league, plus details for all 30 clubs showing 2010, 2009, and the percentage of increase or decrease between the years (NOTE: The tables are all sorted based off the FCI ranking):

AVG. TICKET PRICE

NOTE: Using data from the 2009 FCI report and comparing it to the 2010 FCI sees a discrepancy in what TMR publishes for percent of increase of decrease on Average Ticket Price. The report shows  1.5  percent increase in the average price in MLB, but the $26.74 2010 average price compared to the $26.66 average price would be an increase of 0.1 percent. Also, the report by TMR has a 15.4 percent decline in average ticket price for the Padres, but based upon the $20.01 figure from last year, and the $15.15 figure for 2010, the decrease would be 24.3 percent. We are awaiting word from TMR on the discrepancies

AVG. TICKET PRICE

Avg. Tix Price

Flat

12

Lower

6

Higher

12

 

  • League increase/decrease: down 0.1% from 2009 *
  • Highest increase: Twins (45% from $21.70 to $31.47)
  • Biggest decrease: Padres (down 24.3% from $20.01 to $15.15) *
  • Most expensive: Cubs ($52.56)
  • Least expensive: Diamondbacks ($14.31)

AVG TICKET COST DETAILS (2010 to 2009)

Team

Avg. Tix

Avg. Tix
(09)

(Avg)
% Chng

Boston Red Sox

$52.32

$50.24

4.1%

Chicago Cubs

$52.56

$47.75

10.1%

New York Yankees

$51.83

$72.97

0.4%

Chicago White Sox

$38.65

$32.28

4.3%

Philadelphia Phillies

$32.99

$31.10

6.1%

New York Mets

$32.22

$36.99

-12.9%

Los Angeles Dodgers

$29.66

$29.66

0.0%

San Francisco Giants

$28.79

$23.28

-1.8%

St. Louis Cardinals

$30.14

$29.43

2.4%

Washington Nationals

$30.63

$30.63

0.0%

Houston Astros

$29.29

$28.73

1.9%

Toronto Blue Jays

$23.84

$19.10

4.8%

Minnesota Twins

$31.47

$21.70

45.0%

MLB Average

$26.74

$26.64

0.4% *

Seattle Mariners

$25.53

$25.53

0.0%

Cleveland Indians

$22.12

$22.12

0.0%

Oakland Athletics

$22.04

$24.31

-9.3%

Detroit Tigers

$23.48

$27.38

-14.2%

Baltimore Orioles

$23.42

$23.42

0.0%

Florida Marlins

$19.06

$19.06

0.0%

Texas Rangers

$20.65

$19.41

6.4%

Kansas City Royals

$19.38

$19.38

0.0%

Colorado Rockies

$19.50

$19.50

0.0%

Milwaukee Brewers

$22.10

$20.98

5.3%

Atlanta Braves

$17.05

$17.05

0.0%

Cincinnati Reds

$19.19

$19.19

0.0%

Tampa Bay Rays

$19.75

$18.35

7.6%

Pittsburgh Pirates

$15.39

$15.39

0.0%

Los Angeles Angels

$18.93

$20.05

-5.6%

San Diego Padres

$15.15

$20.01

-24.3% *

Arizona Diamondbacks

$14.31

$14.31

0.0%

 

* See note above

AVG. PREMIUM TICKET PRICE

Prem. Tix Price

Flat

12

Lower

8

Higher

10

  • League increase/decrease: down 8.8% from 2009
  • Highest increase: White Sox (45% from $64.98 to $94.24)
  • Biggest decrease: Yankees (down 39.8% from $510.08 to $312.11)
  • Most expensive: Yankees ($312.11)
  • Least expensive: Padres ($30.56)

AVG PREMIUM TICKET COST DETAILS (2010 to 2009)

Team

Avg. Prem.
Tix

Avg. Prem.
Tix (2009)

(Prem)
% Chng

Boston Red Sox

$100.85

$162.82

-38.1%

Chicago Cubs

$256.98

$239.43

7.3%

New York Yankees

$312.11

$510.08

-38.8%

Chicago White Sox

$94.24

$64.98

45.0%

Philadelphia Phillies

$65.86

$65.86

0.0%

New York Mets

$133.98

$149.54

-10.4%

Los Angeles Dodgers

$222.38

$222.38

0.0%

San Francisco Giants

$76.36

$64.23

18.9%

St. Louis Cardinals

$67.43

$64.38

4.7%

Washington Nationals

$192.89

$192.89

0.0%

Houston Astros

$50.07

$48.41

3.4%

Toronto Blue Jays

$65.73

$55.13

19.2%

Minnesota Twins

$70.74

$119.41

-40.8%

MLB Average

$88.38

$96.93

-8.8%

Seattle Mariners

$58.61

$58.61

0.0%

Cleveland Indians

$61.62

$61.62

0.0%

Oakland Athletics

$45.95

$50.46

-8.9%

Detroit Tigers

$69.74

$69.74

0.0%

Baltimore Orioles

$42.86

$42.86

0.0%

Florida Marlins

$70.36

$70.36

0.0%

Texas Rangers

$67.17

$53.44

25.7%

Kansas City Royals

$87.38

$87.38

0.0%

Colorado Rockies

$36.50

$36.50

0.0%

Milwaukee Brewers

$39.59

$38.65

2.4%

Atlanta Braves

$44.98

$44.98

0.0%

Cincinnati Reds

$60.23

$62.06

-2.9%

Tampa Bay Rays

$64.32

$59.82

7.5%

Pittsburgh Pirates

$42.67

$42.67

0.0%

Los Angeles Angels

$69.04

$62.06

11.2%

San Diego Padres

$30.56

$46.39

-34.1%

Arizona Diamondbacks

$60.24

$60.70

-0.8%

BEER

Beer

Flat

14

Lower

6

Higher

10

 

  • League increase/decrease: down 2.2% from 2009
  • Highest increase: Yankees (100% from $3 to $6)
  • Biggest decrease: Giants (34.3% from $8.75 to $5.75)
  • Most expensive: Red Sox ($7.25 for a 12 ounce)
  • Least expensive: Diamondbacks ($4.00 for a 14 ounce)

BEER COST DETAILS (2010 to 2009)

Team

Beer

Beer (09)

(Beer)
% Chng

Boston Red Sox

$7.25

$7.25

0.0%

Chicago Cubs

$6.25

$6.00

4.2%

New York Yankees

$6.00

$3.00

100.0%

Chicago White Sox

$6.50

$6.50

0.0%

Philadelphia Phillies

$6.75

$6.75

0.0%

New York Mets

$5.50

$5.00

10.0%

Los Angeles Dodgers

$6.00

$6.00

0.0%

San Francisco Giants

$5.75

$8.75

-34.3%

St. Louis Cardinals

$6.50

$7.00

-7.1%

Washington Nationals

$6.00

$6.00

0.0%

Houston Astros

$5.00

$5.00

0.0%

Toronto Blue Jays

$6.90

$5.40

27.8%

Minnesota Twins

$7.20

$6.50

10.8%

MLB Average

$5.79

$5.92

-2.2%

Seattle Mariners

$5.50

$5.25

4.8%

Cleveland Indians

$5.50

$5.50

0.0%

Oakland Athletics

$5.00

$5.50

-9.1%

Detroit Tigers

$5.00

$6.25

-20.0%

Baltimore Orioles

$6.25

$5.00

25.0%

Florida Marlins

$7.00

$7.00

0.0%

Texas Rangers

$5.00

$5.00

0.0%

Kansas City Royals

$6.00

$6.00

0.0%

Colorado Rockies

$5.50

$5.50

0.0%

Milwaukee Brewers

$5.50

$5.00

10.0%

Atlanta Braves

$6.75

$6.75

0.0%

Cincinnati Reds

$5.25

$5.00

5.0%

Tampa Bay Rays

$5.00

$8.00

-37.5%

Pittsburgh Pirates

$5.00

$4.75

5.3%

Los Angeles Angels

$4.50

$4.50

0.0%

San Diego Padres

$5.00

$6.50

-23.1%

Arizona Diamondbacks

$4.00

$4.00

0.0%

 

SOFT DRINKS

Soft Drink

Flat

15

Lower

7

Higher

8

 

  • League increase/decrease: up 0.9% from 2009
  • Highest increase: Blue Jays (43% from $3 to $4.29)
  • Biggest decrease: Reds (76.5% from $4.25 to $1)
  • Most expensive: Cardinals, Indians ($5.00 for a 24 ounce)
  • Least expensive: Reds ($1.00 for a 12 ounce)

SOFT DRINK COST DETAILS (2010 to 2009)

Team

Soft Drink

Soft Drink
(09)

(Soft Drink)
% Chng

Boston Red Sox

$4.00

$4.00

0.0%

Chicago Cubs

$3.75

$3.00

25.0%

New York Yankees

$3.00

$3.00

0.0%

Chicago White Sox

$3.00

$3.00

0.0%

Philadelphia Phillies

$3.75

$3.75

0.0%

New York Mets

$2.00

$3.50

-42.9%

Los Angeles Dodgers

$3.50

$3.50

0.0%

San Francisco Giants

$4.00

$3.75

6.7%

St. Louis Cardinals

$5.00

$5.00

0.0%

Washington Nationals

$4.50

$4.50

0.0%

Houston Astros

$4.25

$4.25

0.0%

Toronto Blue Jays

$4.29

$3.00

43.0%

Minnesota Twins

$4.00

$4.00

0.0%

MLB Average

$3.47

$3.44

0.9%

Seattle Mariners

$2.50

$3.00

-16.7%

Cleveland Indians

$5.00

$5.00

0.0%

Oakland Athletics

$2.50

$2.50

0.0%

Detroit Tigers

$3.00

$3.50

-14.3%

Baltimore Orioles

$2.00

$2.00

0.0%

Florida Marlins

$3.00

$3.00

0.0%

Texas Rangers

$3.50

$3.00

16.7%

Kansas City Royals

$4.00

$4.00

0.0%

Colorado Rockies

$3.25

$3.25

0.0%

Milwaukee Brewers

$2.50

$2.25

11.1%

Atlanta Braves

$4.25

$4.00

6.3%

Cincinnati Reds

$1.00

$4.25

-76.5%

Tampa Bay Rays

$3.00

$5.00

-40.0%

Pittsburgh Pirates

$2.75

$2.50

10.0%

Los Angeles Angels

$3.00

$3.00

0.0%

San Diego Padres

$4.00

$4.25

-5.9%

Arizona Diamondbacks

$3.75

$4.00

-6.3%

 

HOT DOG

Hot Dog

Flat

20

Lower

3

Higher

7

 

  • League increase/decrease: up 2.4% from 2009
  • Highest increase: Rangers (72.7% from $2.75 to $4.75)
  • Biggest decrease: Diamondbacks (21.4% from $3.50 to $2.75)
  • Most expensive: Mets, Dodgers, Jays, Marlins, Rays ($5.00)
  • Least expensive: Reds ($1.00)

HOT DOG COST DETAILS (2010 to 2009)

Team

Hot Dog

Hot Dog
(09)

(Hot Dog)
% Chng

Boston Red Sox

$4.50

$4.50

0.0%

Chicago Cubs

$4.25

$3.00

41.7%

New York Yankees

$3.00

$3.00

0.0%

Chicago White Sox

$3.25

$3.25

0.0%

Philadelphia Phillies

$3.75

$3.75

0.0%

New York Mets

$5.00

$4.75

5.3%

Los Angeles Dodgers

$5.00

$5.00

0.0%

San Francisco Giants

$4.50

$4.25

5.9%

St. Louis Cardinals

$4.00

$4.00

0.0%

Washington Nationals

$4.50

$4.50

0.0%

Houston Astros

$4.75

$4.75

0.0%

Toronto Blue Jays

$5.00

$3.80

31.6%

Minnesota Twins

$3.75

$3.50

7.1%

MLB Average

$3.79

$3.70

2.4%

Seattle Mariners

$3.50

$4.25

-17.6%

Cleveland Indians

$4.25

$4.25

0.0%

Oakland Athletics

$3.50

$3.50

0.0%

Detroit Tigers

$3.00

$3.50

-14.3%

Baltimore Orioles

$2.50

$2.50

0.0%

Florida Marlins

$5.00

$5.00

0.0%

Texas Rangers

$4.75

$2.75

72.7%

Kansas City Royals

$4.00

$4.00

0.0%

Colorado Rockies

$3.25

$3.25

0.0%

Milwaukee Brewers

$3.25

$2.75

18.2%

Atlanta Braves

$4.25

$4.25

0.0%

Cincinnati Reds

$1.00

$1.00

0.0%

Tampa Bay Rays

$5.00

$5.00

0.0%

Pittsburgh Pirates

$2.50

$2.50

0.0%

Los Angeles Angels

$3.00

$3.00

0.0%

San Diego Padres

$4.00

$4.00

0.0%

Arizona Diamondbacks

$2.75

$3.50

-21.4%

 

PARKING

Parking

Flat

26

Lower

1

Higher

3

  • League increase/decrease: down 1.3% from 2009
  • Highest increase: Blue Jays (19.1% from $12 to $14.29)
  • Biggest decrease: Tigers (34.3% from $8.75 to $5.75)
  • Most expensive: Red Sox ($27.00)
  • Least expensive: Rays (Free)

PARKING COST DETAILS (2010 to 2009)

Team Parking Parking (09) (Parking)
% Chng

Boston Red Sox

$27.00

$27.00

0.0%

Chicago Cubs

$25.00

$25.00

0.0%

New York Yankees

$23.00

$23.00

0.0%

Chicago White Sox

$23.00

$23.00

0.0%

Philadelphia Phillies

$12.00

$12.00

0.0%

New York Mets

$19.00

$18.00

5.6%

Los Angeles Dodgers

$15.00

$15.00

0.0%

San Francisco Giants

$20.00

$20.00

0.0%

St. Louis Cardinals

$10.00

$10.00

0.0%

Washington Nationals

$5.00

$5.00

0.0%

Houston Astros

$15.00

$15.00

0.0%

Toronto Blue Jays

$14.29

$12.00

19.1%

Minnesota Twins

$6.00

$6.00

0.0%

MLB Average

$12.24

$12.40

-1.3%

Seattle Mariners

$17.00

$17.00

0.0%

Cleveland Indians

$12.00

$12.00

0.0%

Oakland Athletics

$17.00

$15.00

13.3%

Detroit Tigers

$5.00

$15.00

-66.7%

Baltimore Orioles

$8.00

$8.00

0.0%

Florida Marlins

$8.00

$8.00

0.0%

Texas Rangers

$8.00

$8.00

0.0%

Kansas City Royals

$6.00

$6.00

0.0%

Colorado Rockies

$8.00

$8.00

0.0%

Milwaukee Brewers

$8.00

$8.00

0.0%

Atlanta Braves

$12.00

$12.00

0.0%

Cincinnati Reds

$12.00

$12.00

0.0%

Tampa Bay Rays

$0.00

$0.00

0.0%

Pittsburgh Pirates

$10.00

$10.00

0.0%

Los Angeles Angels

$8.00

$8.00

0.0%

San Diego Padres

$4.00

$4.00

0.0%

Arizona Diamondbacks

$10.00

$10.00

0.0%

PROGRAMS

Program

Flat

25

Lower

3

Higher

2

  • League increase/decrease: down 6.5% from 2009
  • Highest increase: Rangers (25% from $4 to $5)
  • Biggest decrease: Pirates, Padres (100% from $5 to free)
  • Most expensive: 15 clubs ($5.00)
  • Least expensive: 6 clubs (free)

PROGRAM DETAILS (2010 to 2009)

Team

Program

Program
(09)

(Program)
% Chng

Boston Red Sox

$5.00

$5.00

0.0%

Chicago Cubs

$5.00

$5.00

0.0%

New York Yankees

$5.00

$5.00

0.0%

Chicago White Sox

$4.00

$4.00

0.0%

Philadelphia Phillies

$5.00

$5.00

0.0%

New York Mets

$5.00

$5.00

0.0%

Los Angeles Dodgers

$5.00

$5.00

0.0%

San Francisco Giants

$5.00

$5.00

0.0%

St. Louis Cardinals

$2.50

$2.50

0.0%

Washington Nationals

$5.00

$5.00

0.0%

Houston Astros

$4.00

$4.00

0.0%

Toronto Blue Jays

$4.76

$4.00

19.0%

Minnesota Twins

$3.00

$6.00

-50.0%

MLB Average

$3.48

$3.72

-6.5%

Seattle Mariners

$3.00

$3.00

0.0%

Cleveland Indians

$1.00

$1.00

0.0%

Oakland Athletics

$5.00

$5.00

0.0%

Detroit Tigers

$5.00

$5.00

0.0%

Baltimore Orioles

$5.00

$5.00

0.0%

Florida Marlins

$5.00

$5.00

0.0%

Texas Rangers

$5.00

$4.00

25.0%

Kansas City Royals

$5.00

$5.00

0.0%

Colorado Rockies

$5.00

$5.00

0.0%

Milwaukee Brewers

$0.00

$0.00

0.0%

Atlanta Braves

$0.00

$0.00

0.0%

Cincinnati Reds

$4.00

$4.00

0.0%

Tampa Bay Rays

$0.00

$0.00

0.0%

Pittsburgh Pirates

$0.00

$5.00

-100.0%

Los Angeles Angels

$3.00

$3.00

0.0%

San Diego Padres

$0.00

$5.00

-100.0%

Arizona Diamondbacks $0.00 $0.00 0.0%

 

CAP

Cap

Flat

23

Lower

5

Higher

2

  • League increase/decrease: down 6.2% from 2009
  • Highest increase: Reds (20% from $15 to $18)
  • Biggest decrease: Padres (56.3% from $16 to $7)
  • Most expensive: Yankees ($25)
  • Least expensive: Angels ($6.99)

CAP DETAILS (2010 to 2009)

Team

Cap

Cap
(09)

(Cap)
% Chng

New York Yankees

$25.00

$25.00

0.0%

Boston Red Sox

$20.00

$20.00

0.0%

Chicago Cubs

$20.00

$20.00

0.0%

Toronto Blue Jays

$19.04

$15.99

19.1%

Cincinnati Reds

$18.00

$15.00

20.0%

Los Angeles Dodgers

$16.00

$16.00

0.0%

St. Louis Cardinals

$16.00

$16.00

0.0%

Philadelphia Phillies

$15.00

$15.00

0.0%

New York Mets

$15.00

$20.00

-25.0%

San Francisco Giants

$15.00

$25.00

-40.0%

Washington Nationals

$15.00

$15.00

0.0%

Cleveland Indians

$15.00

$15.00

0.0%

Oakland Athletics

$15.00

$15.00

0.0%

Detroit Tigers

$15.00

$15.00

0.0%

Baltimore Orioles

$15.00

$15.00

0.0%

Florida Marlins

$15.00

$15.00

0.0%

Milwaukee Brewers

$15.00

$15.00

0.0%

Atlanta Braves

$15.00

$15.00

0.0%

MLB Average

$14.10

$15.03

-6.2%

Colorado Rockies

$14.00

$14.00

0.0%

Chicago White Sox

$13.00

$13.00

0.0%

Houston Astros

$13.00

$13.00

0.0%

Minnesota Twins

$12.00

$15.00

-20.0%

Texas Rangers

$12.00

$12.00

0.0%

Kansas City Royals

$12.00

$12.00

0.0%

Pittsburgh Pirates

$12.00

$12.00

0.0%

Seattle Mariners

$10.00

$10.00

0.0%

Tampa Bay Rays

$10.00

$18.00

-44.4%

San Diego Padres

$7.00

$16.00

-56.3%

Arizona Diamondbacks

$7.00

$7.00

0.0%

Los Angeles Angels

$6.99

$6.99

0.0%

The Fan Cost Index

This is where the rubber meets the road. Who is the most or least expensive to take your family of 4 to. The winner for most affordable option for fans? The Arizona Diamondbacks at $115.24, an increase of less than 1% from last year’s $114.24. They are followed by the San Diego Padres who see their FCI cost drop by nearly 30 percent compared to last year ($120.60 from $172.04 in 2009). Rounding out the best deals are the Angels, Pirates, and Rays.

At the other end of the spectrum, the ballparks that will cost you the most are, once again, the Red Sox, Cubs, Yankees, White Sox, Phillies, and Mets.

NOTE: TMR verifies that due to exchange rate changes from 2009 to 2010, the percentage of increase for the Blue Jays is correct (5.1 percent). Also, the report shows a 0.60 percent increase in the FCI for the Rockies from 2009 to 2010. TMR verifies that this is a typo and that the $161 FCI figure for both 2009 and 2010 are correct. The figures bear out that the Rockies remained flat for 2010. The numbers below reflect the update.

FCI

Flat

7

Lower

9

Higher

14

 

  • League increase/decrease: down 0.06 from 2009
  • Highest increase: Twins (21.8% from $169.81 to $206.88)
  • Biggest decrease: Padres (29.9% from $172.04 to $120.60)
  • Most expensive: Red Sox ($334.78)
  • Least expensive: Diamondbacks ($115.24)

FAN COST INDEX DETAILS (2010 to 2009)

Team

FCI

FCI
(09)

(FCI) % Chng

Boston Red Sox

$334.78

$326.45

2.60%

Chicago Cubs

$329.74

$305.00

8.10%

New York Yankees

$316.32

$410.88

0.20%

Chicago White Sox

$249.60

$224.11

2.60%

Philadelphia Phillies

$227.46

$219.90

3.40%

New York Mets

$226.88

$258.97

-12.40%

Los Angeles Dodgers

$221.64

$221.64

0.00%

San Francisco Giants

$220.66

$222.63

-8.40%

St. Louis Cardinals

$216.56

$214.72

0.90%

Washington Nationals

$215.52

$215.52

0.00%

Houston Astros

$212.16

$209.93

1.10%

Toronto Blue Jays

$208.21

$166.39

5.10%

Minnesota Twins

$206.88

$169.81

21.80%

MLB Average

$194.98

$196.26

-0.06%

Seattle Mariners

$183.60

$184.62

-0.60%

Cleveland Indians

$180.49

$180.49

0.00%

Oakland Athletics

$179.16

$187.23

-4.30%

Detroit Tigers

$172.92

$205.02

-15.70%

Baltimore Orioles

$172.18

$171.18

0.60%

Florida Marlins

$170.24

$170.24

0.00%

Texas Rangers

$167.60

$150.64

11.30%

Kansas City Royals

$161.52

$161.52

0.00%

Colorado Rockies

$161.00

$161.00

0.00%

Milwaukee Brewers

$160.40

$145.92

9.90%

Atlanta Braves

$157.69

$157.69

0.00%

Cincinnati Reds

$151.26

$144.76

4.50%

Tampa Bay Rays

$141.00

$165.40

-14.80%

Pittsburgh Pirates

$126.56

$135.06

-6.30%

Los Angeles Angels

$124.90

$141.18

-11.50%

San Diego Padres

$120.60

$172.04

-29.90%

Arizona Diamondbacks

$115.24

$114.24

0.90%


Source: Team Marketing Report

Fan Cost Index - 2010
Click to see the 2010 Fan Cost Index (PDF)


Business of Sports Network Launches Autism Awareness Campaign

Donate
Click to donate
to Autism Speaks

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Follow Maury Brown on Twitter Twitter

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?