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MLB.com's "At Bat 2010" Now Available for Apple iPad PDF Print E-mail
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Mobile Devices
Written by Maury Brown   
Saturday, 03 April 2010 21:11

At Bat on iPad

When the sneek-peek of MLB.com's At Bat for iPad was shown at the iPads unveiling in January, baseball and tech geeks alike drooled over it. Now, it's finally available.

At Bat 2010 for iPad, is now available on the App Store. Fans can purchase the app for the entire 2010 regular and postseason for a one-time fee of $14.99 from the App Store on iPad (download here). The app joins the lineup of At Bat mobile apps developed by MLB.com. The MLB.com At Bat 2010 App for iPhone and iPod touch currently ranks as the top-selling sports app in the App Store.

“Apple has delivered once again for the audience with the launch of the groundbreaking iPad,” said Dinn Mann, executive vice president, content, at MLB.com. “This device's portability and performance make it a tremendous landscape for the enjoyment of baseball, and our developers have tailored a larger-screen live experience for it, for fans, that truly is a game-changer.”

Features include:

  • Video highlights over Pitch F/X
  • Click on a pitch's trajectory to see detailS
  • MLB.TV icon. Flip to video of the game
  • Gameday Audio icon. Flip to the home or away radio feed for the game.
  • Pitcher/Hitter match-up detials (bottom bar, middle)
  • Lineup. Scroll through the lineup
  • "Baseball cards" - Click on a player image and get ther stats, much as a baseball card appears.
  • Boxscore, Field, Summary - Details that have been in the current At Bat, but now one, or all, appear as widgets on screen.
  • Widgets over video - Any of the statistical info in widgets can now be displayed over video.
  • Game score displayed on outfield wall, ala Fenway Park
  • Top bar allows you to scroll left and right through the day's games

In addition, fans can customize the in-game experience to view detailed box scores, game summaries and player statistics or watch video highlights and listen live to the home or away audio broadcasts.

MLB.TV subscribers can watch live home and away broadcast feeds in high definition for every out-of-market regular season game and get access to enhanced features such as statistical overlays and controls to pause or rewind live game action. MLB.com also will offer the At Bat.TV Free Game of the Day to all At Bat 2010 for iPad subscribers, subject to blackout restrictions.

The App was developed exclusively for iPad by MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball.

Below are additional screenshots, but for those that don't yet own an iPad, scroll down to find a video demo of it on Apple's website and get a better taste (http://www.apple.com/ipad/apps-for-ipad/)

At Bat on iPad
At Bat on iPad
At Bat on iPad

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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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