dramamine over counter walgreens lasuna overnight pharmacy stromectol 3 mg for scabies inhouse drugstore co uk avodart without script styplon to buy in the usa without a prescription phenergan medicine for nausea synthroid legal us chloramphenicol drug canadian pharmacy buy generic suprax online cefixime diovan hct prices walgreens pyridium 200 mg antivert echeck erythromycin buy baytril 2.5 oral solution dose one man one jar original pravachol legal us caverta 100mg tablet buy ceftin in uk promethazine codeine syrup dosage children canadian cleocin gel tablet entocort australia price isoniazid for sale online what are the side effects of nexium 40 mg tablets uk version of tricor eldepryl 20mg tab how to mix amoxicillin powder with water discount canadian pharmacy etodolac glucophage without a prescription overnight shipping viagra 500mg can we trust ponstel online cefixime mail order buy abilify online usaa generic pravachol in usa purchase proventil in us prescription amaryl generic yasmin mogahed tumblr buy apcalis sx paypal viagra supplies australia prednisone dosage for dogs with addison;s do need prescription viagra canada medrol birth control online us what is the side effect of benadryl for allergy buy skelaxin visa can you buy flovent online asthma buy viagra in ireland online buy cheap kamagra effervescent generic best cialis super active prices tadalafil 5mg mercury drug pharmacy philippines zovirax no prescription compare prices prescription pain meds for dogs can you drink on clarithromycin nhs frumil canada no prescription keppra generic problems prazosin spain over counter generic keflex overnite shipping vantin order canada estrace perth australia online pharmacy uk digoxin januvia australia price harga obat kuat cialis original buy vermox online overnight delivery tadapox perth australia colchicine discount prescription plavix tablets patient information blue pill with watson 540 on one side what does provera do to the body buy minocin without a script does taking singulair cause weight gain acticin drugstore pills doxycycline for sale australia cefixime tablet 100 mg can order ralista online provera from europe prednisone 50 mg price xerograx pastillas adelgazantes buy sustiva australia where carbozyne tenormin missed dose mentat without prescription keflex generic drug betnovate usa no prescription remeron weight gain dosage iv ampicillin cost glyset online in us avapro online prescription snovitra super power capsules what is terbutaline used for reviews on cephalexin for acne what is claritin d 24 hour used for where to purchase aygestin buy lexapro 20mg no rx yasmin american wedding cover download haldol online pharmacy shipped to canada aleve rx delivery aceon no prescription order feldene cheap compare prices aceon ralista lawsuit type antibiotic flagyl buy over the counter reminyl online max avodart dose is effexor xr generic drug purchase oral lamisil what is atacand pills used for cytotec medicines.ie cheapest hydrochlorothiazide tablets uk online forum buy claritin cod accepted is it illegal to order generic famvir cialis sublingual refills brand viagra order online zetia sale rumalaya by mail viagra prescription drug australia prednisone maximum daily dosage universal drugstore canada reviews what is liposafe made of tadapox on line no script acheter beconase aq pas cher can you split cialis pill can you buy singulair prescription required canada drugs levlite generic equivalent where to aricept cheap alphagan p brimonidine tartrate buy hytrin 40 buy viagra plus paypal pharmacy buy drugs maxalt carafate 20 mg levitra doctors online healthy man viagra review buy avapro fast shipping cialis uk nhs# pcm pharmacy killen al silagra online pharmacies with out prescription indian viagra soft cyklokapron order by phone trileptal uk online tretinoin 0,05 delivery london where to buy imuran in canada safely cialis super active cheap australia pharmacy free coupon for digoxin pulmicort respules for sale feldene tablets side effects sale online cialis soft tabs betapace wanted online review quiero comprar coreg yasmin mexico no prescription buy over the counter female cialis online non prescription florinef pharmacy nome do viagra generico ems skelaxin shoppers drug mart where can i buy viagra in canada vermox mg order prevacid cost dramamine generic equivalent estradiol blood test levels buy lotensin cheap buy aricept visa minipress over the counter canada comprar fosamax en argentina retin-a 0,05 reviews long term side effects of ophthacare mentat ds syrup coupons buyers of chloromycetin canada over the counter asthma inhalers australia suppliers of femcare in us side effects of diclofenac sodium tablets prilosec ordering no prescription cheap genuine aygestin online what are the side effects of celexa 20 mg el viagra para mujer suhagra prices what is meloxicam himcolin prices at costco what is inderal for endep 100 combivent usa sale where to buy propecia with amex mail order diovan what happens when you increase your dose of zoloft forzest sale prescription cialis how much will keftab cost prescription drug cialis soft malaseb shampoo terbinafine hydrochloride tablets erythromycin 250mg gastro-resistant capsules cymbalta online pharmacy shipped to canada aricept price walmart novolog mix 70/30 coupon cheapest price for wellbutrin prescription cost aldactone 100mg what is valtrex used for yahoo where do i buy tricor zetia order online what is the generic form of flomax furosemide 40 mg sale lasix order leukeran pharmacy cheap etodolac mg astelin nasal spray dose hydrochlorothiazide no prescription reviews paxil generic available flagyl side effects black tongue best viagra prices lowest levitra imitrex pills drugstore diclofenac overnight cheapest cod canada drugs flovent with prescription yasmin birth control good reviews lotrisone cream online drug cheap methotrexate 10mg tablets discount bentyl mg buy augmentin online from india do social anxiety pills work buy mevacor new zealand online blood pressure medication diltiazem plavix canada overnight delivery comprar prednisolone online what happens to offspring with an extra sex chromosome ventolin without prescription asthma in children ppt proscar uk prescription neurontin side effects rxlist mexican pharmacy no prescription sustiva order viagra on the internet my zyvox coupons toradol coupons beconase aq nasal spray leukeran usa cvs prices tretinoin cream .05 uses buy vantin boots haldol dose iv where can i purchase brand amoxil where can i buy ponstel us pharmacies online that sell aldactone price of clomid at walmart without insurance cialis pro cheap online entocort no prescription canada buy levlen online overnight buy cialis soft mg online olanzapine overdose side effects beat way to order nolvadex tretinoin gel 0.1 buy overseas pharmacy no prescription zoloft best price metoclopramide noroxin online pay paypal tadapox 10 mg cost vantin online pharmacy uk femara western australia where to saw palmetto discount flea medications for dogs lioresal online usa no prescription free vigraga samples from canadian phramcy ethionamide coupon code pyridium legal in england bactrim no prescription norethindrone generic aygestin air max 1 leopard cheap atenolol 50 mg and alcohol how i met your mother 1channel season 8 costco pharmacy yagara price miglior prezzo cialis originale order lexapro 120 mg singulair drugs interactions buy aricept tablets usa buy lariam online usa shortage of alli weight loss pills viagra free trial new zealand buy betnovate without a subscription generic vermox uk paypal stromectol from china prednisone 5 mg tablet for dogs furosemide free shipping norvasc prices usa accutane 10 mg day reglan drugs interacting kamagra oral jelly in canada nizagara pill canadian himcolin india imitrex canada pharmacy minoxidil 10 uk where is the nitroglycerin charge in bioshock cheap cialis online uk premarin class action canada viagra prescription online uk where to buy alligator meat in mississippi allopurinol generic cost buy paroxetine 25mg fast online refills buy sinequan where can i buy amaryl ibs accutane lawsuit canada buy nizoral online no prescription usa costco pharmacy doxazosin price aspirin hydrolysis pseudo first order ramicomp genericon mite rumalaya forte 100 sarafem wanted online review hydrochlorothiazide generic and brand name bentyl medication 15 minoxidil results recommended dose of benadryl for adults order prednisone no prescription buyinging amitriptyline? neurontin with paypal payment anafranil 10mg tablets buy tofranil without a prescription from canadian pharmacy is it safe to order nolvadex how long does it take for astelin to work cozaar 100 buy tramadol hydrochloride biaxin over counter drug proscar side effects 2012 buy tordol injections online pharmacy zantax buy astelin cheap periactin generic usa where to purchase levitra johnson and johnson nizoral shortage generic clonidine in use deen ampicillin stock 50mg/ml buy acticin permethrin prescription side effects of voltaren eye drops leather tricorn hats for sale how long does it take for coreg cr to work buy generic cialis online review how to take aldactone for acne citalopram website pill identifier prescription puedo comprar viagra sin receta en mexico augmentin bis 625 mg 10 film tablet what is the cost of zovirax cream phenergan shop net can you take antivert daily growth of generics industry remains upbeat in canada minomycin online usa no prescription effexor xr on line purchase qsymia uk buy robaxin canadian online overnight pharmacy montelukast generic vs singulair tinidazole without cod capoten mg price generic nizoral uk paypal do i need a prescription for retin-a 0,025 medicine cephalexin 500mg what is premarin cream floxin otic medication dapoxetine on line no script where can i order viagra professional online pharmacy uk artane cafergot drug classification best site get estrace generic eulexin us use himcolin gel himalaya buy doxazosin in ireland combivent buy online us claritin coupons where to buy zyban online is mail order rumalaya safe non prescription liv 52 pharmacy diclofenaco pensa crema cheapest hoodia to buy premarin purchase in canada no prescription why is there a shortage of dipyridamole can you order acticin buy orlistat visa prozac price usa dulcolax cheap price is it illegal to order generic cialis soft what does naprosyn feel like strattera dose where can i order risperdal what pain meds for kidney stones chloromycetin perth australia online calan india buy diovan online from canada international rx legal medications kamagra gold drug store online yasmin nowzad fosamax alternative osteoporosis purchase aspirin pills best place to order medrol in us what is feldene used for zathrin generic zithromax side effects finasteride 5mg uk is there a generic for zyprexa non prescription bactrim how long does it take for zovirax pills to work hoodia reviews for men motilium mg canada nexium prescription discount tinidazole discounts codes where do i erythromycin in india deltasone new zealand viagra mg buy minocycline drugs for sale viagra spray for men where can i buy vytorin in canada order antivert online uk what is the side effects of prednisone in dogs cheap benicar vente de orlistat au quebec propecia side effects fertility order buy elimite online overnight delivery buy cialis online fast shipping generic flea medication online canada z pack antibiotics and birth control what is the dosage for actos himplasia women buy buy paxil mg kytril discontinued keppra medicine seizures order tetracycline online with visa fluoxetine recommended dosage buspar cost without insurance comprar glyset original clonidine legal in england metoclopramide overnight cheapest side effects of glycomet 1gm can buy levitra plus online order erection packs 11 from medicine i pill himcolin website order clomid on line india buyers of aricept canada buy medicines online no prescription what does generic singulair look like estradiol implant shortage allopurinol and azathioprine drug interaction thyroxine binding globulin viagra and alcohol forum decadron iv side effects lioresal 5mg tablets acheter pas cher nizoral buy dramamine online pharmacy minomycin uses medication indocin discount can you buy viagra over the counter in france online betnovate tablets online Purchase actos generic 30mg oregon state university jobs faculty flonase mg usa acheter cymbalta pas cher lasix online usa no prescription levitra super active medicine canadian pharmacy luvox shop net procardia dose without a script fedex buy aceon robaxin discount voucher serophene citrato de clomifeno 50 mg purchase doxycycline cheap vibramycin antibiotic acquistare cipro in italia cuanto cuesta el roacutan en mexico cost of bupropion xl 150 mg hyaluronic acid generic 2013 drugs buy citalopram online mexico no prescription buy avodart tablets augmentin mg tablet ordering ortho tri-cyclen tadalafil cialis 20mg what is allegra tablets used for glimepiride tablets ip 1mg nimotop cheap online chloroquine purchase buspar comments glycomet online order buying cleocin gel in manchester mail order colchicine online meloxicam 7.5 mg high buy eldepryl 50 can you buy viagra online uk dutas where to purchase ordering low dose prazosin forum cheap buy atarax online best price for phenergan cumulative accutane dose norapred generic altace drug flovent coupon printable atacand 16 mg tablets best place to buy alligator clips medications safe buy prevacid online over the counter medicine like differin better than urispas ventolin inhaler instructions femara for infertility success rates picture of generic hyzaar shuddha guggulu legal in england buy discount suprax online flonase ordering no prescription valtrex limited india what is the cost of crestor at walmart generic substitute for tricor side effects of aleve pain medication med cab purinethol is there any thing odd about purchasing perscriptions in canada purchase tickets for saturday night live us online pharmacy no prescription antabuse how to make sims 3 custom content to buy roaccutane what is cozaar used for albendazole 20mg tab etodolac 1000 mg difference between retin-a and retin-a micro gel cymbalta pharmacy assistance
Home Biz of Baseball - Interviews Interview - Todd Radom - Sports Logo Design

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 671 guests online

Atom RSS

Interview - Todd Radom - Sports Logo Design PDF Print E-mail
User Rating: / 17
PoorBest 
Written by Maury Brown   
Thursday, 02 November 2006 12:00

Todd RadomUnless you've been under a rock, you've seen Todd Radom's work. It's either on a hat or jersey you own, you've seen one of his designs on television, in print or online media, or possibly on a product at the grocery store. And yet, you're asking, "Todd who?"

Todd Radom has designed logos ranging from the Washington Nationals to the latest incarnation of the LA of Anaheim Angels. He's created the logo for Fenway's 90th Anniversary, the Brooklyn Cyclones, the Naismith Memorial Basketball Hall of Fame, as well as Super Bowl XXXVIII, the 100th Anniversary World Series logo from 2003, the logo for the 50th Anniversary of Jackie Robinson breaking the color barrier, and the World Baseball Classic.

With these designs, however, comes the fact that Todd can't really talk about them in great detail. As he mentions in this interview, those that use his services guard the design process closely. That means that as part of his service agreement, he's forbidden from getting into the details of exactly how the process on a given design has come about. Still, talking with Radom reveals much in how the sports industry goes about designing what can become iconic designs.

Todd designed the logo for The Biz of Baseball , as well as the logo for The Biz of Football and the logo for The Biz of Basketball, and with that he gets into the design process on that project within the interview. He also covers how he got started in the sports logo design field, his first design that he was awarded, the challenges of designing artwork that can be scaled in a vast number of ways, the use of color for designs, some of the classic logos that he admires, how market research applies to design work, and much more.

Maury Brown for The Biz of Baseball: For those that are unaware of your work, what sports logos have you designed?Nationals Logo

Todd Radom: I have designed the current identities for the Angels and Washington Nationals, about two dozen commemorative sleeve patches for MLB clubs, the logo for Super Bowl XXXVIII, and the identity for the Basketball Hall of Fame. (Editors note: To see all of Todd's logo designs, go to Todd Radom.com)

BizBall: How did you first get involved in sports related art, and specifically, logo design ?

Radom: First and foremost, I have been a huge baseball fan (and specifically a Red Sox diehard) forever. The visual culture of baseball has intrigued me all along, in fact, I doodled club logos in scorecards while keeping score at ballgames as a 10 year-old.

I come from a long line of commercial artists; I am a fourth generation artist on my father’s side. I attended the School of Visual Arts in New York, which is one of the America’s top independent undergraduate colleges of art and design, for four years. 

After graduation in 1986 I worked in the field of book publishing, where my knowledge and enthusiasm for baseball led to my being assigned designs for books on sports, particularly baseball.

I always knew that I would work for myself at some point, and went freelance in 1990. 

I accrued a pretty hefty portfolio of sports titles, which I leveraged, via a cold call, into an appointment with the publishing and design people at MLB—this was in the summer of 1992. I pitched myself as a guy who could execute and conceptualize the work, as well as someone with a passion for the game, a reverence for the history of the sport, and a consumer of their product.

BizBall: What was your first sports logo, and your reaction to winning the bid?

Radom: The Knoxville Smokies, AA Affiliate of the Toronto Blue Jays, in 1992. This was a dream come true to say the least. FYI, most (but not all) sports identity jobs are assigned rather than bid out.

BizBall: Many people will want to know the specifics on the process of how a certain logo is designed, be it the Nationals, the Angels, World Series logos, what have you. Can you explain why clients don’t allow for that discussion?

Radom QuoteRadom: Ultimately I think that logos and ID packages are commodities, managed, implemented and wholly owned by the league that assigned it. There have been instances where a league has embraced the demystification of the process, but that’s pretty unusual. The highly collaborative nature of bringing a logo or identity package into the world probably has a lot to do with this, too.

BizBall: How do you approach a logo for an event as opposed to a franchise identity, or a commemorative logo?

Radom: Simply put-an event logo has a limited shelf life, a franchise identity needs to have staying power, and a commemorative logo is generally designed with a specific local market in mind. There’s certainly more to it, but this sums it up pretty well.

BizBall: Creatively, and philosophically, what kind of challenges are there in designing logos that can be used in a variety of ways, whether it’s a Super Bowl logo design or baseball related design?

Radom: Sports logos are utilized in a staggering variety of ways, and need to be constructed in such a way that they can translate seamlessly across every conceivable platform.Radom Quote

I have seen my work painted on the field of play, embroidered, carved into wood and even ice, and printed in sizes ranging from the dimensions of the smallest fingernail to the side of a stadium. In monotone and full color, on the web, and on television, you name it.

BizBall: Do find that there are different palettes of colors for the different leagues? Is there traditional color selections that baseball gravitates to?

Radom: Color is inherently a trendy thing, but the traditional hues of blue and red hold sway in baseball and probably always will. If you asked me this question in 1963 I would have commented on the Kansas City Athletics’ spiffy new palette of green and gold, in 1971 I would have mentioned Astros orange. The Marlins gave us teal in 1993.

As baseball moves forward it can’t help but embrace it’s visual past, this holds true color—wise as well.

BizBall: What historical sports logo designs do you admire?

St. Louis Brownie LogoRadom: I gravitate toward the traditional logos and uniforms of clubs such as the St. Louis Cardinals, the Chicago Blackhawks, the Montreal Canadiens and the like. I always say that the sensibilities behind these old-school identities are different from today’s generation of logos; the mandate to create something that appeals to a broad swath of people is relatively new. And I love Bill Veeck’s 1952 St. Louis Brownie.

BizBall: Without getting into specifics, as a whole, are logo designs for sports looked at by focus groups? Is market research applied to designs?

Radom: Good question—focus groups are often utilized, but not always. Market research is always employed, either passively or aggressively .  It’s clear that the larger branding and marketing firms incorporate these things into the process, smoke and mirrors in my opinion, in order to make up for the lack of passion that emerges in this homogenized process. Huge marketing behemoths treat sports work like any other consumer brand—which is incredibly wrong. The depth of passion on the part of a sports consumer cannot be compared to anything else. As far as I can tell, nobody ever painted a UPS logo on their face and went out in public.

BizBall: Baseball has a long and rich history. With that, there are traditional logo designs that have been part of its continued history. Do you feel that these historical designs are something that will always influence designs into the future, or are we seeing that some of the newer club designs, such as the new Blue Jays logo, etc. will set a trend for the future?

Radom: As an old-school guy I am hopeful that the rich visual tradition will continue to influence future generations. Again, trends come and go, and evolution is inevitable.The Biz of Baseball logo

BizBall:  Lastly, you designed the logo for The Biz of Baseball. Since I’m not MLB, we can talk about this design in detail. How did you approach the design in terms of the conceptuals, the colors, and any other aspects.

Radom: A great project! Successful visual identities begin with an engaged client who hires the right designer for the project, and I think that this happened here.

My criteria included the fact that the logo would need to live online, and that every other usage would be secondary. We needed to appeal to the traditionalist, but not appear to be old-fashioned, and the ID had to be centered around the concept of business.

The colors work well with the above constituencies in mind, and the structure of the logo can be extended elsewhere.

And it’s always a bonus to work with a client who understands the specific strengths a designer brings to the table, and lets him play to those strengths.


  • Interview conducted by Maury Brown on 10/25/06

To read other interviews on The Biz of Baseball with the likes of Jayson Stark, Ken Rosenthal, Stan Kasten, Marvin Miller, Bowie Kuhn, Bob Costas, and others, select the Interviews navigation element to the left on any page.  

This interview is copyrighted. For republication information, please contact The Biz of Baseball.

 

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?